Tag: strategy

Total Results: 108

Nokia Lumia momentum grows with high-profile apps from Rovio, Groupon

Published: May 10, 2012

Some would say it has been slow going for the Nokia Lumia but the Windows Phone smartphone appears to be gaining momentum, at least when it comes to attracting big-name mobile application developers to the platform.

Should marketers invest in in-app ads or mobile display?

Published: April 25, 2012

Mobile apps continue to surge in popularity, making in-apps ads an increasingly attractive option for marketers who want to reach mobile consumers. While savvy marketers have begun pouring more money into in-app ads, mobile Web-based display advertising can still make sense for many.

Launching apps to get acquired? Join the queue

Published: April 24, 2012

While mobile users cannot get enough of applications, this alone does not explain why so many apps are being acquired – and at eye-popping valuations. Despite an elusive formula for success, developers are increasingly creating new apps in the hopes of making a sale.

Mobile media spend to increase 85pc in 2012: study

Published: April 23, 2012

Although mobile media spend is expected to reach $11.6 billion in 2012, it still represents a fraction of consumer spend, according to a new study from Strategy Analytics.

Nokia posts another weak quarter as it fails to ignite smartphone sales

Published: April 20, 2012

Nokia continues to struggle, reporting another drop in shipments and sales during the first quarter of 2012. With the momentum continuing to gain behind iPhone and Android, it will likely take the rest of the year, if not longer, for Nokia to regain its lost footing.

AT&T, Verizon team up with FCC to address stolen mobile phones

Published: April 11, 2012

To address the growing number of mobile phones that are being stolen and quickly resold, several wireless carriers, including AT&T and Verizon, have committed to building a database that will enable them to quickly disable a phone after it has been stolen.

Is it game over for mobile check-ins?

Published: March 13, 2012

With Gowalla and Loopt going the way of the Dodo and foursquare planning a revamp with more of a focus on providing relevant content, mobile check-in applications might be on their way out.

Will Apple's acquisition of Chomp help revamp its App Store?

Published: February 27, 2012

Apple’s purchase of Chomp, an application that helps users find relevant mobile apps based on their interests, is proof that as apps continue to be popular marketing components, developers need to think critically about ways to get them noticed.

33pc of smartphone owners password-protect devices: study

Published: February 24, 2012

Although smartphone users are using their devices to handle sensitive financial information, only 33 percent of owners have their device password-protected, according to a study from Javelin Strategy and Research.

Are Barnes & Noble, RIM wasting their time in the tablet space?

Published: February 22, 2012

With Apple's iPad and several Android-powered tablets picking up steam, is there a point for RIM and Barnes & Noble – both of which failed with their initial tablet strategies – to take another stab at gaining market share in the tablet space?