Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: study


Total Results: 51

   Displaying: 1 - 10

Mobile bar code scans increase 300pc year-over-year: Scanbuy
Published: February 2, 2012
Mobile bar code scanning saw a 300 percent increase in 2011 compared to 2010, according to a new study from Scanbuy.
Android captures 83pc of mobile gaming: study
Published: January 11, 2012
Android continues to lead the pack in mobile gaming with 83 percent of the activity taking place on the operating system, according to a study from MocoSpace.
1.3B will access social media sites via mobile by 2016: study
Published: December 20, 2011
Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016.
Consumers spending more time consuming mobile than print media: study
Published: December 14, 2011
According to an eMarketer study, consumers are spending more time on their mobile phones than interacting with print media during the course of a day.
Impressions from touchscreen devices grow 44pc year-over-year: study
Published: November 22, 2011
Impressions from touchscreens on Millennial Media’s network grew 44 percent year-to-year, proving that smartphone adoption is on the rise.
SMS case study - Skinny Water
Published: November 14, 2011
See how Skinny Water increased its database via an SMS campaign.
Yahoo: Mobile video consumption increases 29pc
Published: October 27, 2011
Consumers are spending 29 percent more time watching videos on their mobile devices, according to a study conducted by Yahoo.

77pc of tablet owners use device daily: study
Published: October 26, 2011
Seventy-seven percent of tablet owners use their devices everyday and 53 percent of users depend on tablets for daily news, according to a study by Pew Research and The Economist Group.

IOS impressions grow 60pc: Millennial Media
Published: October 25, 2011
IOS mobile advertising impressions grew 60 percent year-to-year on Millennial Media’s network, indicating that Apple remains a steady force in the industry.
40pc of US mobile device owners watch TV on multiple screens: study
Published: October 18, 2011
Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of U.S. tablet and smartphone owners are using their mobile devices while watching TV.