Tag: study

Total Results: 51

Mobile news consumption to rake in $1B in publisher revenue by 2016

Published: October 13, 2011

Annual revenues derived from news content delivered to mobile devices will reach $1.1 billion by 2016, making publishers struggle to bridge the gap caused by the inevitable decline in sales from print editions, according to Juniper Research.

Product launch-centered mobile campaigns grow 75pc month-to-month: study

Published: October 6, 2011

Mobile campaigns that promoted a product launch or release grew 75 percent month-to-month in August, per a new study by Millennial Media.

Mobile advertising will generate $1.2B in 2011: study

Published: October 5, 2011

Mobile advertising has slowly been gaining steam as an effective way to target consumers as smartphone and tablet ownership increases.

News briefs - mDialog funding, Veronis Suhler Stevenson study, Mobixell cloud-based optimization

Published: September 29, 2011

News briefs - mDialog secures $5M in funding; US communications industry spending to reach $1 trillion in 2011; Are smartphones endangering security?

SMS case study - Belterra Casino Resort

Published: August 11, 2011

See how Belterra Casino Resort increased its database via an SMS campaign.

Mobile CTRs 50p higher than standard: study

Published: July 8, 2011

Mobile banner advertisements are 50 percent more likely to be clicked on than standard Web banners, according to a study by MediaMind.

Mobile use not just for on-the-go consumers: study

Published: June 23, 2011

The quick rise of mobile has signaled that consumers want information and content in new ways, but a new study shows that mobile is past the point of only being used for on-the-go consumers.

Young, tech-savvy consumers increasingly adapt to making mobile purchases

Published: May 26, 2011

Consumers are gradually using their mobile device to make payments, proving that smartphones are becoming the most important technology accessory amongst younger generations, per a recent survey by MasterCard Worldwide.

Apple, mobile and tourism study, Jumptap - News briefs

Published: March 24, 2011

News briefs - Apple takes home product of the year award for iPad; Mobile marketing and tourism have increasingly more points in common: study; Jumptap partnerships offer advertisers open rich media platform.

SMS case study - Viquest Wellness Center

Published: March 11, 2011

See how Viquest Wellness Center increased gym memberships via an SMS campaign.