Tag: subscription

Total Results: 8

Consumer Reports aims to increase readership via iPad subscriptions

Published: December 2, 2011

Consumer Reports is making subscriptions available through its new iPad edition, which includes interactive features and an enhanced version of the monthly magazine.

The New Yorker taps mobile subscriptions as additional revenue source

Published: May 11, 2011

Conde Nast’s The New Yorker is letting readers buy a subscription to the magazine via its digital mobile application.

Mobile paid content is coming – can we stop it?

Published: March 25, 2011

By Elizabeth Joy Zalman

The true threat is that a subscription-based model does represent a cataclysmic shift for the industry.

Will New York Times subscriptions affect mobile readers?

Published: March 21, 2011

The New York Times has launched digital subscriptions that limit the free access that readers are used to. But with the growing levels of smartphone and tablet adoption, will users embrace the paid model?

Apple throws lifeline to media companies with App Store subscriptions

Published: February 16, 2011

Apple’s introduction of a subscription service for media companies that publish content-based apps in the App Store may be a godsend for publishers that have been suffering with monetization models since the rise of digital channels.

Wall Street Journal monetizes mobile content via subscriptions, ads: ad:tech

Published: April 21, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Wall Street Journal executive said that the publication’s monetization strategy relies on subscriptions for digital content and advertising.

Hearst Magazines taps mobile as subscription channel

Published: January 20, 2010

Hearst magazine titles such as Marie Claire, Seventeen and Cosmopolitan are using SMS to encourage potential and previous subscribers to subscribe.

Announcing the official launch of Mobile Commerce Daily

Published: December 9, 2009

Two years ago, Mobile Marketer was launched to offer news, analysis and opinion on mobile advertising, marketing, media and commerce. Now, Mobile Commerce Daily has officially launched.