Tag: sweepstakes

Total Results: 36

Fox, NBC barred from text-to-win sweepstakes as part of settlement

Published: September 20, 2011

Fox, NBC and other media companies will be barred from offering certain types of text-to-win sweepstakes as part of the settlement for a class action lawsuit in California.

Coach taps SMS for email acquisition

Published: May 6, 2011

Luxury lifestyle handbag and accessories designer Coach is employing mobile marketing tactics in-store to engage consumers and build an email database for future communications.

SMS case study - Immix Wireless' Sesame Street Live sweepstakes

Published: January 12, 2011

See how Immix Wireless was able to collect SMS opt-ins with a text-to-win sweepstakes, offering winners tickets to the Sesame Street Live show.

Mazda celebrates 40th year in North America with sweepstakes to build mobile database

Published: December 20, 2010

To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.

Sports Authority runs mobile social Black Friday campaign to drive foot traffic

Published: November 24, 2010

Sporting goods retail giant The Sports Authority is running a Black Friday promotion with location-based mobile social network Foursquare to drive traffic to its 460-plus bricks-and-mortar stores nationwide.

Campbell Soup Co. overhauls brand with mobile push

Published: August 16, 2010

Campbell Soup Co. is using a mobile application to promote its revamped label designs, shopper experience and soup selections.

The CW promotes new show via iPad sweepstakes on mobile social network

Published: August 10, 2010

The CW Television Network is promoting its new show “Nikita” by targeting mobile social media users with an Apple iPad sweepstakes.

Nissan exec dishes on iAd launch campaign

Published: August 6, 2010

A Nissan executive discussed his company’s ongoing iAd campaigns geared to drive awareness of its new automotive models among Apple’s desirable demographics.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.