Tag: tablet

Total Results: 94

Kia elevates brand via 360-degree mobile strategy

Published: February 6, 2012

International carmaker Kia is proving that mobile plays a crucial role in its marketing with a multifaceted campaign that includes mobile Web, advertising and applications.

Kindle Fire grabs share of user sessions away from Galaxy Tab

Published: January 31, 2012

The success of the Amazon’s Kindle Fire tablet is giving Samsung a run for its money when it comes to how frequently users engage with the devices, according to new data from Flurry Analytics.

5 tips to develop an effective tablet strategy

Published: January 31, 2012

By Krishna Subramanian

Skepticism of tablets has faded as consumers adopt the device in droves. In some regards, it has already outshined the smartphone as the mobile marketing weapon of choice for brands.

Apple not feeling much heat from Android tablets

Published: January 27, 2012

While Android’s share of the tablet market jumped to a record 39.1 percent in the fourth quarter of 2011, it is not expected to catch up to the iPad any time soon.

Kindle Fire is a game changer for tablet industry: The Weather Channel

Published: January 20, 2012

NEW YORK – After releasing a Kindle Fire application, The Weather Channel claims that the app had 2 million downloads, showing the growing competition in the tablet market, according to the lunch keynote speaker at yesterday's Mobile FirstLook: Strategy 2012 conference.

Best-practice tips for building an engaging Web presence on tablets

Published: January 19, 2012

By Doug Heise and Sascha Langfus

While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.

Tablets are key to driving conversion: Resource Interactive exec

Published: January 18, 2012

NEW YORK – Tablets will be the next wave of mobile devices to drive conversion for brands, according to an executive from Resource Interactive at the NRF 101st Annual Convention & Expo.

New York Times, The Daily top grossing on Apple Newsstand

Published: January 17, 2012

The New York Times for iPad edition is the top grossing title on iTunes Newsstand, a central hub for mobile magazine and newspaper subscriptions that Apple rolled out in October as part of the iOS 5 launch.

News Corp.’s The Daily moves beyond iPad with Android tablet app

Published: January 12, 2012

News Corp.’s mobile magazine The Daily is launching an application for Android tablets to expand its mobile reach.

Amazon and the end of the book

Published: January 9, 2012

By Gary Schwartz

While Amazon erodes the viability of the physical store, the Amazon storefront is fast becoming confusing to navigate, and it is a slippery slope for authors.