Tag: tablet

Total Results: 107

USA Network drives tune-in to White Collar with iPad rich media

Published: March 2, 2011

NBC Universal’s USA Network drove viewership of its FBI comedy-drama “White Collar” with an interactive rich-media advertisement targeting Apple iPad users.

Can iPad 2 fend off challenges from rivals such as Motorola Xoom?

Published: February 28, 2011

With Apple set to announce the iPad 2 this week and a flood of competing tablets hitting the market – including the formidable Motorola Xoom – where should brands and retailers focus their budgets?

CNN debuts app for Android Honeycomb tablets

Published: February 28, 2011

CNN has launched a free, ad-supported application for Google’s Android Honeycomb tablet platform to further extend its digital reach.

Tablet wars have begun: The new must-have tech toy

Published: February 25, 2011

By Marko Muellner

As Mobile World Congress 2011 in Barcelona, Spain ended last week, one thing was apparent: just 10 months after the launch of the Apple iPad, the tablet market has solidly arrived.

USA Today exec: Tablets are a game-changer for media business

Published: February 23, 2011

NEW YORK - An executive at Gannett Co. Inc.’s USA Today said that tablets are changing the face of mobile and are a game-changer for media companies during a presentation at Mobile Marketing Day.

Does tablet popularity signal the death of netbooks?

Published: February 16, 2011

Robust sales of Apple’s iPad and competing tablets from manufacturers such as Samsung, Motorola, Dell, Research In Motion and Hewlett-Packard may be killing off 2009’s hot computing device, the netbook.

Time Inc. gambles with multi-platform bundled subscription model for Sports llustrated

Published: February 14, 2011

NEW YORK - Time Inc. unveiled its paid content strategy with the debut of subscription plans for Sports Illustrated that bundle mobile, online and print into All Access multi-platform packages.

Yahoo debuts aggressive content monetization strategy for connected devices

Published: February 11, 2011

Yahoo has debuted Livestand, which it positions as a digital newsstand for personalized content that will be monetized via a mix of ad-support and subscriptions on various connected devices.

Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

Published: February 10, 2011

Land Rover’s advertising campaign within News Corp.’s The Daily iPad application has surpassed 52,000 impressions, and one out of every two consumers who view the app engage with the luxury automaker’s ad.

Why brands should focus more on the tablet browser

Published: February 3, 2011

By Tom Limongello

Brands are likely to see tablet formats emerge as the leader for all digital display delivered across platforms such as desktop, tablets and mobile. Traffic is the biggest indicator.