Tag: tablets

Total Results: 127

American Spectator drives 400pc jump in page views via browser-based tablet experience

Published: May 8, 2013

The American Spectator increased page views among tablet users by 400 percent after introducing an HTML5 browser-based tablet experience with touch-screen capabilities.

Lancôme exec: Limited resources? Focus on tablets

Published: May 3, 2013

NEW YORK – A Lancôme executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that marketers who have limited resources should focus on tablets because the devices are highly immersive, intimate and transformative.

Time takes tablet-only approach for Boston Marathon bombings special edition

Published: April 18, 2013

Time magazine is publishing a free tablet-only special edition covering the Boston Marathon bombings, marking the first time the company has not charged for a tablet-only edition.

1B smartphones will be shipped worldwide this year: Gartner

Published: April 5, 2013

The number of smartphones shipped worldwide will reach one billion this year as the device becomes more affordable, driving adoption in emerging markets and the prepay segment in mature markets, according to a new report from Gartner.

National Geographic Channel targets tablet users to drive co-viewing

Published: February 19, 2013

The National Geographic Channel is leveraging tablets to drive TV viewership for a new documentary about President Lincoln.

Mobile commerce in the bricks-and-mortar context

Published: February 14, 2013

By Andy Smith

The rise in smartphone and tablet usage has established mobile as a key channel within the multichannel retailer’s arsenal for customer engagement.

Tablet paid search spend eclipsed smartphones in Q4: report

Published: February 13, 2013

The continued adoption of tablets coupled with strong performance for paid search efforts on these devices is driving an increase in tablet search budgets, creating a fast-growing, multi-billion dollar market, according to a new report from Marin Software.

Sports Illustrated mobilizes Swimsuit issue via interactive features for tablets, smartphones

Published: February 13, 2013

Mobile plays a key role in Sports Illustrated’s strategy to promote its annual Swimsuit issue, including launching a mobile trivia game enabling users to unlock additional photos by guessing the right model.

Tablet optimization tips as PC sales are cannibalized

Published: February 6, 2013

By Tom Waterfall

Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.

Smartphones, tablets and the mobile revolution

Published: January 29, 2013

By Colin Knudsen

We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.