Tag: tablets

Total Results: 87

Barnes & Noble, Microsoft partnership a good move, but is it enough?

Published: May 1, 2012

Barnes & Noble Inc. and Microsoft are teaming up to strengthen their relative positions in the ereader and tablet markets, but the move does not automatically rewrite a competitive landscape that is dominated by Apple, Google and Amazon.

With Kindle Fire’s resounding success, is there room for other Android tablets?

Published: April 30, 2012

The Kindle Fire’s significant success is rewriting the Android tablet ecosystem with Amazon’s entry controlling over half of the market in just six months. For other players who are losing share, the question is what can they do to regain ground or should they just cut their losses and run?

Brands leveraging tablets get double halo effect: Viacom

Published: April 17, 2012

Tablets offer marketers a unique opportunity to double their opportunities for building goodwill with consumers by reaching them via high-quality media experiences on devices that they have a special regard for, according to a new study from Viacom.

Hearst exec: Our primary focus is discoverability

Published: April 6, 2012

SAN FRANCISCO – A Hearst executive at ad:tech said that digital newsstands are critical because it displays the publisher’s different magazines and lets readers better find the applications.

What Apple’s next iPad model must have to maintain edge

Published: March 27, 2012

Until recently many marketers have said that Apple's iPad was the only force in the tablet category. However, with the success of Amazon's Kindle Fire increasing and news of other tablets emerging, what can Apple do to maintain its edge in the tablet category?

Wynn Las Vegas taps mobile for geo-targeted ads in taxis

Published: March 21, 2012

Luxury hotel and casino Wynn Las Vegas is driving awareness via a mobile advertising campaign in taxis that serves geo-targeted content about popular destinations around town.

Is Amazon the next Apple?

Published: March 16, 2012

Amazon and Apple are both companies who have embraced the post-PC digital world. Although Apple reigns in the mobile ecosystem, Amazon is quickly picking up steam and may pose a threat to the manufacturing giant.

Are Barnes & Noble, RIM wasting their time in the tablet space?

Published: February 22, 2012

With Apple's iPad and several Android-powered tablets picking up steam, is there a point for RIM and Barnes & Noble – both of which failed with their initial tablet strategies – to take another stab at gaining market share in the tablet space?

57pc of children use tablets for educational apps: Nielsen

Published: February 17, 2012

Tablets are proving to be an interactive learning tool for kids with tablet-owning families, with 57 percent of children using educational applications and 77 percent playing downloaded games, according to a new study from Nielsen Co.

Tablets and social to make impact on mobile commerce

Published: February 17, 2012

By Thierry Costa

As consumers shift their online browsing and buying behavior away from personal computers and toward mobile devices – in particular, tablets – their shopping habits are adapting.