Tag: technology

Total Results: 36

Do you know your mobile users’ experience? If not, start measuring now

Published: March 13, 2012

By Janet Jaiswal

Before marketers invest more time and effort to growing and maturing their mobile marketing strategy, they need to understand their mobile users better.

RIM acquires Paratek to help refresh BlackBerry

Published: March 12, 2012

Research In Motion has acquired Paratek Microwave Inc. as it continues to try to differentiate BlackBerry handsets in ways that are meaningful to consumers.

Harnessing mobile trends, technology and tips from industry giants

Published: January 27, 2012

By Kalie Kimball-Malone

More searches are being made from mobile devices, more purchases are being made on the go, and more people are sharing their location to get good deals.

5 lessons to apply when launching a mobile site or campaign

Published: January 6, 2012

By Janet Jaiswal

Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.

US congressman Devin Nunes connects with constituents via mobile

Published: November 2, 2011

United States congressman Devin Nunes is using text and voice technology to communicate with his constituents.

Connected devices accelerate mobile platform: study

Published: June 15, 2011

Connected devices have grown 190 percent in the last year, and the market has shown an extraordinary appetite for advertising on these platforms, per a study by Millennial Media.

Next wave of mobile marketing: NFC, QR codes and location-based technology

Published: May 26, 2011

By Hamilton Chan

While there is room for new technology to transform how brands can reach consumers, competing markets and inherent weaknesses within each offering could hinder mainstream adoption.

MGM Resorts adds gaming element to M life Players Club loyalty app

Published: February 2, 2011

MGM Resorts International has added the Cleopatra iPhone slot game to its M life Players Club loyalty application for Apple’s iPhone, iPod touch and iPad.

Mobile commerce success starts with a device-agnostic approach

Published: December 8, 2010

By Kelly O'Neill

The debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.

JiWire acquires NearbyNow to grow location-based advertising for brands

Published: November 24, 2010

JiWire has acquired NearbyNow to further accelerate its location-based media platform across mobile.