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Tag: television

Total Results: 106

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Mobile is not TV’s handmaiden – and nor is it the second screen
Published: March 27, 2014
By Josh Rinsky

In consumer advertising, television is king and no other channel is going to grab the crown any time soon. That leaves every other screen – smartphone, tablet, even computer – duking it out for the title of second screen, right?

Sony Pictures brings more Jeopardy fun to mobile
Published: February 3, 2014
Sony Pictures Television is bringing Jeopardy to sports fans around the world via a new mobile application called Sports Jeopardy.
Mobile’s complementary role to TV in sporting events
Published: September 6, 2013
By Marcus Startzel

One of the main trends we are noticing going into the football season is that we are no longer having to convince brands of the importance of mobile.

The future of TV increasingly looks mobile
Published: August 7, 2013
While mobile’s influence on traditional television has been felt for some time, the convergence of the two platforms started stepping into high-gear this year.
Google’s Chromecast makes mobile linchpin in play for living room access
Published: July 26, 2013
By placing mobile squarely at the center of Chromecast as the content source and the means of control, Google is poised to play a significantly bigger role in living room experiences going forward.

CBS connects users to programming with second-screen app
Published: January 4, 2013
CBS is hopping on the second-screen bandwagon with a new iPad application that brings fans synced experiences for some of their favorite shows.
Tablet users’ TV consumption is heavy across mobile, traditional outlets: report
Published: September 12, 2012
Tablet users who stream television programming on their devices watch more regular TV, not less, according to a new report from The Diffusion Group.
DirecTV teams up with Viggle to reward television viewers
Published: August 31, 2012
DirecTV is delivering exclusive rewards to its customers for checking into their favorite television shows using the Viggle mobile application.
Mobile: Television’s new companion
Published: August 15, 2012
Mobile and television go hand-in-hand, especially when marketers tie the medium to a TV advertisement as a way to leverage both channels. While companies such as Shazam, Viggle and GetGlue have been strengthening their efforts, others are missing out on a big opportunity.
Mobile, Internet and the Cloud
Published: June 11, 2012
Colin Knudsen

Currently, 88 percent of U.S. adults have a mobile phone, 57 percent have a laptop, 19 percent own an e-book reader and 19 percent own a tablet, while 13 percent of U.S. adults own a laptop, smartphone and tablet.

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