Tag: television

Total Results: 74

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CNN Mobile TV debuts on AT&T, Flo TV: Published: March 15, 2010; Turner Broadcasting has expanded its partnership with mobile broadcast television company Flo TV Inc., a subsidiary of Qualcomm Inc., to bring consumers CNN Mobile programming.
NBC Universal�s Telemundo unveils first local Spanish TV apps: Published: February 25, 2010; NBC Universal�s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.
Qualcomm�s Flo TV runs three Super Bowl ads: Published: February 8, 2010; Qualcomm Inc.-owned mobile television service provider Flo TV Inc. launched its new ad campaign with three spots on CBS during the Super Bowl.
Ellen DeGeneres launches app for brand extension: Published: January 28, 2010; Warner Bros. has launched an iPhone application for �The Ellen DeGeneres Show� in an effort to keep on-the-go fans connected with the daytime television host and comedian.
TCM turns to mobile for brand definition, extension: Published: January 21, 2010; Turner Classic Movies has launched a suite of mobile applications to solidify itself as a lifestyle brand.
Flo TV partners with mophie to bring live streaming content to iPhone: Published: January 12, 2010; Qualcomm Inc.�s Flo TV and mophie are partnering to bring live streaming content to Apple�s iPhone and iPod touch in an effort to validate the mobile television market.
Sony BRAVIA mobile campaign achieves 300K downloads in 10 days: Published: November 23, 2009; Sony BRAVIA�s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.
Spike TV uses mobile to promote new show, talks strategy: Published: November 16, 2009; Spike TV has launched a multichannel campaign for its new comedy series �Blue Mountain State.� Mobile plays a big role.
MTV, Verizon launch multiplatform TV series: Published: November 13, 2009; MTV and Verizon Wireless have partnered to launch �Valemont,� a scripted television series that will air on V Cast.
Mobile presents obstacles for some media brands: Published: November 5, 2009; NEW YORK � Media brands are facing challenges in the changing digital landscape when it comes to creating content and attracting the right advertisers.