Tag: television

Total Results: 95

Why mobile TV is the linchpin for advertising success

Published: February 8, 2012

For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers.

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?

30M consumers watch TV via mobile: Nielsen

Published: January 9, 2012

A whopping 30 million consumers watch television content via their mobile phones, according to Nielsen.

Hearst Television ramps up mobile strategy with PolitiFact partnership

Published: January 5, 2012

Hearst Television is making mobile a priority for election season by partnering with online publication PolitiFact to increase the amount of political coverage on the broadcaster’s mobile Web sites and a political season-themed application.

Gray Television news sites see more than 50pc of traffic from mobile

Published: November 9, 2011

Local broadcast company Gray Television is seeing six of its news sites generating more than 50 percent of traffic from mobile.

40pc of US mobile device owners watch TV on multiple screens: study

Published: October 18, 2011

Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of U.S. tablet and smartphone owners are using their mobile devices while watching TV.

Is television the next mobile frontier?

Published: August 26, 2011

By Alex Romanov

Like it or not, U.S. consumers are watching more television than ever, combined with increased access to mobile video.

Broadcast groups push for local advertising via mobile

Published: June 21, 2011

NEW YORK – Executives from local broadcasting networks at the 2011 Mobile Marketing Forum said that television networks are incorporating mobile as an extension of on-air content, as well as using it with advertisers to interact with consumers.

Shazam, Spike TV team up for interactive mobile campaign

Published: June 14, 2011

Cable television network Spike TV partnered with Shazam for the fifth annual Guys Choice Awards to engage mobile viewers with exclusive behind-the-scenes content.

ESPN inks mobile TV distribution deal with Time Warner Cable, Verizon FiOS

Published: April 8, 2011

ESPN is teaming up with Time Warner Cable, Bright House Networks and Verizon FiOS TV on a mobile television initiative to increase the number of touch points between cable subscribers and the sports media giant.