Tag: television

Total Results: 95

Trends and data for the three screens – TV, Internet and mobile

Published: April 4, 2011

By Colin Knudsen and Chris Ensley

The three screens – TV, Internet and mobile – represented 71 percent of media consumption in 2010.

IPad first platform for immersive, interactive video advertising: Rhythm NewMedia

Published: March 17, 2011

The iPad is the first platform that combines the engagement of television advertising for branding with the interactivity of online, which encourages people to take action, according to Rhythm NewMedia.

Mcommerce Summit New York May 12: eBay, Target, HSN, Sunkist, Carrabba’s Italian Grill, Jewelry Television

Published: March 14, 2011

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2011 on May 12 featuring eBay, Target, HSN, Carrabba’s Italian Grill, Sunkist and Jewelry Television. This New York event is a must for execs seeking the ins and outs of mcommerce.

Comcast lets subscribers keep up-to-date on favorite shows via app

Published: March 3, 2011

Comcast is expanding its Xfinity TV application to the Android platform and letting its digital subscribers stay on top of their favorite shows and movies.

SMS should hitch fortunes to TV to become serious political tool

Published: November 1, 2010

While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

CNN takes fifth place: 2010 Mobile Publisher of the Year

Published: October 18, 2010

Time Warner’s CNN has placed fifth in Mobile Marketer’s Mobile Publisher of the Year awards.

Hearst Television expands mobile local content initiatives

Published: October 13, 2010

Hearst Television has partnered with LSN Mobile to deliver local news and weather content onto enhanced mobile Web sites, applications and carrier portals.

History Channel drives viewership with multichannel campaign featuring mobile

Published: May 5, 2010

A&E Television Networks’ History Channel is featuring mobile as part of its multichannel advertising campaign to promote its new epic series “America: The Story of Us.”

How TV and radio broadcasters can incorporate mobile

Published: April 23, 2010

By Eric D. Lazar

With the legacy relationships most stations have with the market’s core advertising clients, mobile is surprisingly easy to introduce and incorporate.

Ad Council advocates safe driving via mobile TV campaign

Published: April 14, 2010

The Ad Council announced at the National Association of Broadcasters Show that it will run a new mobile digital television campaign to inform viewers that “Buzzed Driving is Drunk Driving.”