Tag: television

Total Results: 95

Mobile presents obstacles for some media brands

Published: November 5, 2009

NEW YORK – Media brands are facing challenges in the changing digital landscape when it comes to creating content and attracting the right advertisers.

Fox Business launches iPhone app to extend brand

Published: October 30, 2009

Fox Business has launched an iPhone application that features live streaming content to extend its digital brand.

CW’s Vampire Diaries takes a bite out of mobile

Published: October 28, 2009

The CW network is running mobile advertisements in ChaCha’s SMS program to promote the teen television drama “The Vampire Diaries.”

SpongeBob anniversary special gets mobile simulcast

Published: October 23, 2009

SpongeBob, Nickelodeon’s popular cartoon character, is turning 10 this November and the celebration has extended to the mobile platform.

NBC's Heroes places mobile at center of marketing strategy

Published: October 5, 2009

NBC’s “Heroes” is extending its superpowers to mobile for a fourth year with exclusive content for wireless customers who are fans of the show.

CBS, Sprint bring exclusive Survivor content to mobile

Published: September 29, 2009

CBS Mobile and Sprint are extending the “Survivor” reality show franchise to the mobile jungle with new content on a mobile Web site and Palm Pre application.

NBC, UFC debut mobile TV iPhone apps

Published: September 11, 2009

NBC Sports launched the Notre Dame Central application and the Ultimate Fighting Championship debuted a pay-per-view application, a signal that mobile television is on the up and up.

Fox uses SMS to tie the knot for new show

Published: September 11, 2009

Fox’s test-phase program Wedlock or Deadlock has turned to mobile to create further viewer interaction with the hopes of launching the reality show nationwide.

RDF Digital lets "Sleuths" TV show viewers participate via mobile

Published: August 25, 2009

"Sleuths," a new children's television program, will let viewers participate and interact with the show using their mobile phones.

Discovery Channel debuts ad-supported mobile-video app

Published: August 18, 2009

The Discovery Channel has debuted an ad-supported application for Apple's iPhone, providing consumers wih new videos, daily news, quizzes, photos and TV schedules.