Tag: testing

Total Results: 10

Using Web site best practice to increase mobile site conversion

Published: February 28, 2011

By Mark Simpson

With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy rivals take the lead.

Application-testing mantras for marketers

Published: February 18, 2011

By Eran Yaniv

Mobile communications at the level of mass adoption that the market is seeing requires comprehensive testing to ensure that the apps are market-ready prior to launch.

Gomez launches mobile site testing software for developers

Published: June 1, 2009

Gomez Inc. has created a unique option for site testing with software that can automatically check entire mobile Web sites for the way they render on a variety of smartphones and browsers.

SMS and its role in viral marketing

Published: April 14, 2009

By Nisheeth Mohan

Viral marketing rides on SMS in the mobile world. The implications of depending on texting when exploiting viral marketing in the mobile arena are significant.

Device-specific apps: How to maximize the upside

Published: March 5, 2009

By Nisheeth Mohan

Device-specific apps provide the opportunity to tune the experience to the capabilities of the device. The popularity of an app has its upside -- increased revenue -- but also a potential downside.

Keeping the mobile site competitive

Published: October 2, 2008

By Nisheeth Mohan

I recently talked about the changes that mobile devices have fomented in the way people access content online. Let's now look at ways to make sure that your site stays competitive.

The need for mobile multivariate testing

Published: August 28, 2008

By Kim Ann King

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise.

Staying competitive on the mobile Web

Published: June 16, 2008

By Nisheeth Mohan

Have you noticed that the competition for eyeballs for mobile Web offerings is getting stiffer? You are not alone.

SiteSpect debuts mobile content testing, optimization service

Published: April 24, 2008

SiteSpect Inc. has launched a new mobile Web optimization functionality within its multivariate and A/B testing offering.

Keynote buys firm for European push into mobile testing

Published: April 22, 2008

Keynote Systems Inc., a mobile and Internet test and measurement service, bought French software company Zandan for nearly $3 million.