Tag: text

Total Results: 275

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Waffle House SMS campaign aims to drive in-store traffic: Published: March 19, 2010; Waffle House has launched an SMS campaign to help consumers find locations nearby and ultimately drive sales.
Macy�s, Domino�s, Unilever�s Dove case studies at Mobile Marketing Day: Published: March 5, 2010; NEW YORK � A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy�s, Domino�s and Unilever�s Dove Hair Care.
SMS enhances CRM/loyalty programs: Mobile Marketing Day panel: Published: March 5, 2010; NEW YORK � Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.
NBA�s Denver Nuggets, NHL�s Colorado Avalanche engage fans with SMS: Published: March 1, 2010; Kroenke Sports launched a mobile campaign for the NBA�s Denver Nuggets, the NHL�s Colorado Avalanche and the NLL�s Colorado Mammoth.
Carriers, post-Haiti, enable 100pc text donations for Chile: Published: March 1, 2010; By Jim Manis
Here is what Jim Manis, chairman/CEO of the Mobile Giving Foundation, had to report from Hawaii just hours after the catastrophic Chilean earthquake.
Sonic, American Eagle, REI tap LBS to drive foot traffic in-store: Published: February 25, 2010; Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.
North Face debuts first LBS campaign for outdoor apparel: Published: February 24, 2010; Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.
Chicago Auto Show taps mobile to provide interactive experience for attendees: Published: February 19, 2010; The Chicago Automobile Trade Association is making mobile a core part of this year�s Chicago Auto Show.
Kodak rolls out ambitious plans for mobile: Published: February 8, 2010; A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant�s multifaceted mobile strategy in an exclusive interview.
Mobile ad campaigns 5 times more effective than online: InsightExpress study: Published: February 5, 2010; Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.