Tag: text

Total Results: 378

Do Something boosts SMS activity to talk more effectively with teens

Published: January 18, 2012

Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

SMS more popular than taking photos, online browsing: Pew Research

Published: December 30, 2011

SMS is a global phenomenon with 75 percent of mobile phone owners across 21 countries saying they text, according to a new report from Pew Research.

Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities

Published: December 22, 2011

The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.

Are storefront mobile calls to action effective in driving in-store holiday traffic?

Published: November 16, 2011

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.

SMS case study - Skinny Water

Published: November 14, 2011

See how Skinny Water increased its database via an SMS campaign.

Ad:tech attendees claim mobile taking up more of brands' marketing budgets

Published: November 14, 2011

NEW YORK – Attendees at ad:tech agreed that unlike past years, brands and marketers have finally embraced mobile and are continually adding it to their marketing mix.

SMS: Thinking beyond the text message

Published: October 21, 2011

By Llew Claasen

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is key to note that SMS is growing far beyond the simple text message.

CTIA’s SMS short code auditing: A playbook to kill US mobile innovators?

Published: October 18, 2011

By Shane Neman

The association for U.S. wireless carriers recently implemented a new "auditing" process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.

SMS usage skyrocketing: Pew Internet study

Published: September 22, 2011

A study released by Pew Internet found that text messaging usage among adults in the United States is extremely high, indicating the marketing possibilities using the channel are endless.

Do messaging apps pose a threat to carriers and marketers?

Published: September 12, 2011

While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.