Tag: text message

Total Results: 16

FTC files suit to end abusive mobile marketing campaign

Published: May 6, 2011

By David S. Almeida

In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and filed its first lawsuit challenging a mobile marketing campaign.

Is there a point to QR codes in an SMS-dependent society?

Published: March 17, 2011

QR codes are increasingly incorporated into existing branded marketing collateral to increase engagement. But, adding an SMS call to action to media can also connect consumers to richer experiences, so is there really a need for QR codes?

VH1 to raise money for Operation Smile with mobile giving campaign

Published: March 22, 2010

VH1 teamed up with Operation Smile to promote its new reality show and encourage consumers to raise money for the organization.

Nation’s No. 2 mall owner turns to SMS for retail traffic

Published: June 18, 2009

General Growth Properties, the nation's No. 2 mall owner, has introduced what it claims is the nation's first national mall-based mobile advertising network.

Obama, McCain text campaigns for Red Cross relief fund hit glitch

Published: September 2, 2008

While both presidential candidates have called for financial aid to the hurricane-hit Gulf Coast through television and online appeals, their use of mobile for the American Red Cross seems to have hit a snag.

Evite debuts voice-activated mobile directions service

Published: August 28, 2008

InterActiveCorp's Web-based social event planning service Evite is now letting its members access free voice-activated directions to their events via their handset.

The power of reach with SMS

Published: August 20, 2008

By Zaw Thet

Last week Senator Barack Obama's campaign manager, David Plouffe, announced that the Democratic presidential candidate would reveal his vice president selection via text message.

CBS, Coca-Cola have most reliable short codes: Study

Published: June 26, 2008

A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds.

Pitney Bowes' mobile marketing strategy: A Q&A

Published: June 26, 2008

Pitney Bowes is a $6.3 billion firm specializing in mail, documents and packages. It is using mobile to drive traffic to its booth at trade shows -- a goal for all BTB companies at such networking expos.

FCC sets rules for emergency mobile alerts

Published: April 11, 2008

The Federal Communications Commission has adopted rules for the delivery of commercial mobile alerts to the public during emergencies.