Tag: text messages
Total Results: 9
- CBS, Coca-Cola have most reliable short codes: Study
- Published: June 26, 2008
- A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds.
- Pitney Bowes’ mobile marketing strategy: A Q&A
- Published: June 26, 2008
- Pitney Bowes is a $6.3 billion firm specializing in mail, documents and packages. It is using mobile to drive traffic to its booth at trade shows – a goal for all BTB companies at such networking expos.
- FCC sets rules for emergency mobile alerts
- Published: April 11, 2008
- The Federal Communications Commission has adopted rules for the delivery of commercial mobile alerts to the public during emergencies.
- Texting and the presidential elections
- Published: April 7, 2008
- By Scott Hornstein
Mobile marketing is tailor-made for political campaigns, giving them the ability to put a compelling message in each individual’s hand.
- New Common Short Codes monitoring service launches
- Published: April 4, 2008
- Keynote Systems has introduced a new on-demand service to monitor the delivery time of SMS messages sent through Common Short Codes.
- DMA’s Nonprofit Federation tests mobile for fundraising
- Published: April 1, 2008
- The Direct Marketing Association’s Nonprofit Federation is taking its first stab at raising funds through mobile marketing.
- China Mobile apologizes for spreading unsolicited text messages
- Published: March 24, 2008
- China Mobile apologized to its 200 million subscribers for the spread of unsolicited text messages sent to what seems to be almost half of the country’s mobile phones.
- Study: 58M mobile subscribers see ads on phone
- Published: March 6, 2008
- A new study claims that 23 percent of all U.S. mobile subscribers say they have been exposed to advertising on their phones in the past 30 days.
- Class actions against premium SMS sweepstakes promos to stay
- Published: January 30, 2008
- By Andrew B. Lustigman
Contests incorporated into popular television shows such as “American Idol,” “Deal or No Deal” and “The Apprentice” have generated lawsuits by people claiming the contests are illegal lotteries.
