Tag: text messages

Total Results: 12

FTC files suit to end abusive mobile marketing campaign

Published: May 6, 2011

By David S. Almeida

In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and filed its first lawsuit challenging a mobile marketing campaign.

Nation’s No. 2 mall owner turns to SMS for retail traffic

Published: June 18, 2009

General Growth Properties, the nation's No. 2 mall owner, has introduced what it claims is the nation's first national mall-based mobile advertising network.

The power of reach with SMS

Published: August 20, 2008

By Zaw Thet

Last week Senator Barack Obama's campaign manager, David Plouffe, announced that the Democratic presidential candidate would reveal his vice president selection via text message.

CBS, Coca-Cola have most reliable short codes: Study

Published: June 26, 2008

A new study claims that the industry average for an SMS text message response from a common short code was approximately 9 seconds.

Pitney Bowes' mobile marketing strategy: A Q&A

Published: June 26, 2008

Pitney Bowes is a $6.3 billion firm specializing in mail, documents and packages. It is using mobile to drive traffic to its booth at trade shows -- a goal for all BTB companies at such networking expos.

FCC sets rules for emergency mobile alerts

Published: April 11, 2008

The Federal Communications Commission has adopted rules for the delivery of commercial mobile alerts to the public during emergencies.

Texting and the presidential elections

Published: April 7, 2008

By Scott Hornstein

Mobile marketing is tailor-made for political campaigns, giving them the ability to put a compelling message in each individual's hand.

New Common Short Codes monitoring service launches

Published: April 4, 2008

Keynote Systems has introduced a new on-demand service to monitor the delivery time of SMS messages sent through Common Short Codes.

DMA's Nonprofit Federation tests mobile for fundraising

Published: April 1, 2008

The Direct Marketing Association's Nonprofit Federation is taking its first stab at raising funds through mobile marketing.

China Mobile apologizes for spreading unsolicited text messages

Published: March 24, 2008

China Mobile apologized to its 200 million subscribers for the spread of unsolicited text messages sent to what seems to be almost half of the country's mobile phones.