Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: text messaging


Total Results: 316

   Displaying: 1 - 10

Chat bots: Turning SMS into a next-gen engagement platform
Published: August 25, 2016
By Tim Fujita-Yuhas

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

Running an effective SMS campaign in this environment
Published: June 21, 2016
By Kalin Kassabov

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

Mobile Minutes: Text message startups; Facebook raids Google; Gilt founder’s new gig; GoPro courts developers
Published: April 15, 2016
Today in mobile marketing – These startups are selling vinyl records, graphic novels and Indian food via text message; Facebook raids Google for head of new lab; Gilt Groupe founder launches Project September as social app dedicated to fashion ecommerce; GoPro Cameras now work with third-party apps, accessories.
It’s 4 a.m., do you know where your message is?
Published: April 5, 2016
By Melinda Krueger

And when should marketers send out messages?

SMS is no longer the ugly duckling of marketing
Published: March 22, 2016
By Kalin Kassabov

Many of the realities that contributed to SMS's ugly-duckling reputation have changed significantly.

Mobile Minutes: GM and Lyft; Amazon livestreams Julia Child; Refugee crisis; Customer service and mobile
Published: March 16, 2016
Today in mobile marketing – Lyft and GM roll out car rental program to attract more drivers; Why is Amazon livestreaming Julia Child and Bob Ross?; Text messaging may solve one major problem in the refugee crisis; Retailers must put mobile technology at heart of customer service strategy or lose out, says SOTI.
How to build an effective SMS program
Published: February 17, 2016
By Dan Slavin

Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.

Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

please click here to download now!