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Tag: text messaging


Total Results: 309

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Resurgence of SMS marketing
Published: February 2, 2016
By Kalin Kassabov

For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.

Reviewing SMS and MMS retail holiday marketing
Published: January 25, 2016
By Melinda Krueger

Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.

Should SMS be taken more seriously for mobile app engagement?
Published: November 24, 2015
By Brian Heikes

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

TCPA compliance remains a headache for marketers
Published: January 22, 2015
By Marc S. Roth

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

Beacons will under-deliver – here’s why
Published: December 30, 2014
By Matt Ramerman

Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.

How Redbox keeps its SMS program interesting for subscribers
Published: August 29, 2014
In the latest example of how Redbox continues to push the envelope on SMS marketing, the company sent out a text message to subscribers encouraging them to click on a link to be taken to a scratch-off surprise deal.
How marketers in India use SMS differently from US peers
Published: August 4, 2014
By Ritesh Bhavnani

While the U.S. is clearly more advanced in terms of its adoption of mobile technologies, India stands out for the sheer centrality that mobile phones have to everyday lives.

Wet Seal fires up text messaging with rich media to better engage teens
Published: July 25, 2014
Wet Seal is elevating its mobile messaging strategy with rich media, including images, video and social links, to meet the increasingly sophisticated mobile needs of its target audience.
When to use push notifications versus SMS messaging
Published: July 24, 2014
By Sean Gera

Businesses are still learning and discovering new ways to use SMS mass texting and push notifications as consumer engagement forces. Each technology possesses its own strengths and it is important to understand what those are when creating a mobile marketing strategy.

Webinar on July 31: Why text messaging is still key to reaching millennials
Published: July 3, 2014
Please register for the free webinar at 2 p.m. to 3 p.m. ET on Thursday, July 31 focused on targeting millennial consumers using text messaging. Speakers include senior executives from TMI, Bowling Green State University and Mobile Commons.
Please click here to register now !