Tag: text messaging

Total Results: 199

Displaying: 1 - 10

Macy�s, Domino�s, Unilever�s Dove case studies at Mobile Marketing Day: Published: March 5, 2010; NEW YORK � A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy�s, Domino�s and Unilever�s Dove Hair Care.
SMS enhances CRM/loyalty programs: Mobile Marketing Day panel: Published: March 5, 2010; NEW YORK � Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.
Sonic, American Eagle, REI tap LBS to drive foot traffic in-store: Published: February 25, 2010; Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.
North Face debuts first LBS campaign for outdoor apparel: Published: February 24, 2010; Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.
Kodak rolls out ambitious plans for mobile: Published: February 8, 2010; A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant�s multifaceted mobile strategy in an exclusive interview.
Mobile ad campaigns 5 times more effective than online: InsightExpress study: Published: February 5, 2010; Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
SMS marketing: How to stop the end user from switching off: Published: January 14, 2010; By Jo Wall
Here is a word of caution: Use mobile intelligently and do not bombard consumers with so much untargeted SMS advertising that they become desensitized.
Anheuser-Busch distributor lands 1,800 opt-ins via mobile sweepstakes: Published: January 11, 2010; Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League�s Tampa Bay Lightning that drove 1,800 opt-ins to its database.
ChaCha closes $7M funding round to break-even: Published: January 5, 2010; Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.
Disney outlines mobile strategy: Published: December 31, 2009; A Disney Online executive discussed Walt Disney Co.�s multifaceted mobile strategy in an exclusive interview.