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Tag: text messaging


Total Results: 299

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How messaging apps can monetize their platforms
Published: March 20, 2014
By Sean O'Brien

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

Is texting going extinct?
Published: August 27, 2013
By Tom Cotney

What do VCRs, CD players and rotary phones have in common? They are technologies that have all but gone extinct.

SMS marketing to get a boost from dismissal of pivotal law suit
Published: August 19, 2013
In a potential game-changer for the use of SMS by brands, a judge has dismissed several suits alleging patent infringement by The New York Times, JCPenney and others because of their use of hyperlinks in text messages.

What’s working in mobile this summer
Published: August 12, 2013
By Jeff Hasen

Mobile is advancing, much like summer. But we still have a ways to go to deliver on all of the medium’s promise.

Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion
Published: June 3, 2013
Coca-Cola brand Glaceau vitaminwater is leveraging SMS to deliver coupons to customers and give them a chance to win concert tickets.

Birds Eye, nonprofits team up for SMS program to drive healthier meal choices
Published: May 16, 2013
Consumer packaged goods brand Birds Eye and nonprofits Partnership for Healthier America and Share Our Strength have teamed up for a text messaging program offering families tools and information to make healthier meal choices.

Mobile goes dark on Super Bowl Sunday
Published: February 5, 2013
By Jeff Hasen

Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.

How to create effective iPhone-targeted SMS campaigns
Published: December 11, 2012
While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

FCC ruling on text messages paves way for bigger commitment to mobile marketing
Published: December 3, 2012
A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing.

SMS’ biggest achievement is proving that mobile marketing works
Published: December 3, 2012
Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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