Tag: text messaging

Total Results: 294

Birds Eye, nonprofits team up for SMS program to drive healthier meal choices

Published: May 16, 2013

Consumer packaged goods brand Birds Eye and nonprofits Partnership for Healthier America and Share Our Strength have teamed up for a text messaging program offering families tools and information to make healthier meal choices.

Mobile goes dark on Super Bowl Sunday

Published: February 5, 2013

By Jeff Hasen

Super Bowl Sunday on Feb. 3 in New Orleans was a dark day for mobile marketing and mobile advertising. That had nothing to do with the Mercedes-Benz Superdome blackout that stopped the game for 34 minutes.

How to create effective iPhone-targeted SMS campaigns

Published: December 11, 2012

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with campaigns designed to meet their needs.

FCC ruling on text messages paves way for bigger commitment to mobile marketing

Published: December 3, 2012

A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing.

SMS’ biggest achievement is proving that mobile marketing works

Published: December 3, 2012

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

Papa John’s SMS practices could cost it over $250M in damages

Published: November 15, 2012

Papa John’s faces a class action suit over text messages allegedly sent to customers not interested in receiving such communications, with damages potentially reaching more than $250 million.

Texas Dept. of Transportation enlists mobile to discourage drinking and driving

Published: October 18, 2012

The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

Avoid this $47M mobile marketing mistake

Published: August 28, 2012

By Greg Hickman

Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?

Three quarters of businesses don’t understand mobile messaging

Published: August 27, 2012

By Darren Daws

Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.

Collecting mobile numbers: It’s all about brand engagement

Published: August 14, 2012

By Kalin Kassabov

For many consumers, mobile devices are the last fortress of privacy – the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.