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Tag: text messaging

Total Results: 309

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Creating an SMS opt-in ecosystem for mobile advertising
Published: August 4, 2010
By Cristy Burgan

According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.

Coca-Cola turns mobile phone into loyalty card with new program
Published: July 23, 2010
Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.
11pc of mobile users have made a mobile purchase: Pew Internet survey
Published: July 8, 2010
Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.
Case study - Newport Beach Film Festival
Published: July 7, 2010
See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.
Americans want to move toward an opt-in paradigm: panelist
Published: July 2, 2010
NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.
New York’s Museum of Modern Art activates traditional ad campaign with mobile
Published: July 1, 2010
The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.
SMS case study - Winnipeg Regional Health Authority
Published: June 22, 2010
See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.
Brands tap SMS GupShup for mobile messaging ads
Published: June 16, 2010
Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.
Coca-Cola exec: Think beyond a single mobile campaign
Published: June 10, 2010
NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.
Anheuser-Busch distributor grows mobile database to 12,000 in 6 months
Published: May 21, 2010
Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.
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