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Tag: text messaging

Total Results: 318

   Displaying: 91 - 100

CTIA offers short codes for brands to engage consumers across Latin America
Published: September 8, 2010
With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.
SMS case study – Sara Lee’s State Fair Corn Dogs
Published: September 7, 2010
See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.
Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit
Published: September 3, 2010
NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.
Red Cross Haiti campaign attracts 3M unique mobile donors
Published: August 27, 2010
NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.
Mobile campaign supports bid to bring World Cup to US
Published: August 26, 2010
The USA Bid Committee launched a multimedia petition to bring the FIFA World Cup to the United States featuring a mobile effort in conjunction with Major League Soccer.
Primetime Emmys adds SMS program to engage TV audience
Published: August 25, 2010
The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.
McDonald’s sponsors Houston Texans’ mobile marketing initiatives
Published: August 19, 2010
McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.
Pittsburgh Penguins SMS is billionth text message for Vibes Media
Published: August 12, 2010
When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.
How to capitalize on SMS in a multichannel environment
Published: August 6, 2010
By Dave Lewis

Consumers are increasingly more exacting in terms of their expectations for receiving messages. They want to receive messages how, when and where they want them.

Creating an SMS opt-in ecosystem for mobile advertising
Published: August 4, 2010
By Cristy Burgan

According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.

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