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Tag: text messaging

Total Results: 307

   Displaying: 91 - 100

11pc of mobile users have made a mobile purchase: Pew Internet survey
Published: July 8, 2010
Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.
Case study - Newport Beach Film Festival
Published: July 7, 2010
See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.
Americans want to move toward an opt-in paradigm: panelist
Published: July 2, 2010
NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.
New York’s Museum of Modern Art activates traditional ad campaign with mobile
Published: July 1, 2010
The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.
SMS case study - Winnipeg Regional Health Authority
Published: June 22, 2010
See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.
Brands tap SMS GupShup for mobile messaging ads
Published: June 16, 2010
Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.
Coca-Cola exec: Think beyond a single mobile campaign
Published: June 10, 2010
NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.
Anheuser-Busch distributor grows mobile database to 12,000 in 6 months
Published: May 21, 2010
Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.
Why MMS is better than SMS
Published: May 13, 2010
By James Citron

With SMS, marketers routinely engage in all sorts of natural and unnatural abbreviations to fit their message into 160 characters. Not so with MMS.

Mobile Internet Content Coalition petitions FCC to promote open mobile Internet
Published: May 12, 2010
The Mobile Internet Content Coalition, consisting of 4Info, Myxer and mobileStorm, is petitioning the FCC in support of opening up the mobile Internet.
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