Tag: text messaging

Total Results: 294

Emirates airline sponsors Destination: Bollywood SMS initiatives

Published: April 5, 2010

Emirates, a major airline based in the Middle East, has launched the first Bollywood variety show to be fully produced and aired exclusively in North America—and there is a mobile component.

Scotty P’s Hamburgers drives increased revenue with mobile coupons

Published: April 1, 2010

To boost business during lunch hours, Scotty P’s Hamburgers uses text-messaging campaigns to specifically target customers from any of its locations and has achieved astronomical ROI.

NBA’s Cleveland Cavs generate $200K by tapping mobile

Published: March 30, 2010

The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.

AT&T, the CW launch campaign to stop texting while driving

Published: March 30, 2010

The CW has partnered with AT&T on a campaign to educate consumers on the dangers of texting and driving.

MX Telecom acquired by Amdocs for $104M, merges with OpenMarket

Published: March 24, 2010

LAS VEGAS - Customer experience systems provider Amdocs announced at CTIA that it has acquired mobile payments and messaging aggregator MX Telecom Ltd. for approximately $104 million.

Macy’s, Domino’s, Unilever’s Dove case studies at Mobile Marketing Day

Published: March 5, 2010

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from Macy’s, Domino’s and Unilever’s Dove Hair Care.

SMS enhances CRM/loyalty programs: Mobile Marketing Day panel

Published: March 5, 2010

NEW YORK – Panelists at Mobile Marketing Day discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Sonic, American Eagle, REI tap LBS to drive foot traffic in-store

Published: February 25, 2010

Sonic, American Eagle Outfitters and REI have all launched location-based mobile marketing initiatives to drive consumers into physical stores.

North Face debuts first LBS campaign for outdoor apparel

Published: February 24, 2010

Outdoor gear and apparel giant The North Face Inc. is rolling out its first-ever location-based mobile marketing campaign this month in New York, Boston, San Francisco and Seattle.

Kodak rolls out ambitious plans for mobile

Published: February 8, 2010

A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant’s multifaceted mobile strategy in an exclusive interview.