Tag: text messaging
Total Results: 317Displaying: 91 - 100
- SMS case study – Sara Lee’s State Fair Corn Dogs
- Published: September 7, 2010
- See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.
- Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit
- Published: September 3, 2010
- NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.
- Red Cross Haiti campaign attracts 3M unique mobile donors
- Published: August 27, 2010
- NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.
- Mobile campaign supports bid to bring World Cup to US
- Published: August 26, 2010
- The USA Bid Committee launched a multimedia petition to bring the FIFA World Cup to the United States featuring a mobile effort in conjunction with Major League Soccer.
- Primetime Emmys adds SMS program to engage TV audience
- Published: August 25, 2010
- The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.
- McDonald’s sponsors Houston Texans’ mobile marketing initiatives
- Published: August 19, 2010
- McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.
- Pittsburgh Penguins SMS is billionth text message for Vibes Media
- Published: August 12, 2010
- When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.
- How to capitalize on SMS in a multichannel environment
- Published: August 6, 2010
- By Dave Lewis
Consumers are increasingly more exacting in terms of their expectations for receiving messages. They want to receive messages how, when and where they want them.
- Creating an SMS opt-in ecosystem for mobile advertising
- Published: August 4, 2010
- By Cristy Burgan
According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.
- Coca-Cola turns mobile phone into loyalty card with new program
- Published: July 23, 2010
- Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.