Tag: text messaging

Total Results: 279

CafeXpress convenience store runs mobile coupons pilot

Published: June 25, 2009

E.A. Sween Co.'s Deli Express, a provider of food services to convenience stores, has run a mobile couponing pilot in advance of a commercial rollout in its CafeXpress convenience store.

Doritos dips into mobile with SMS promotion

Published: June 24, 2009

Doritos, a brand of flavored tortilla chips produced by PepsiCo's Frito-Lay, has launched a new mobile campaign to support its latest product, Flavor Shots.

Reinstatement of $90M lawsuit against Simon & Schuster may affect SMS marketing

Published: June 23, 2009

A federal court has reinstated a $90 million class-action lawsuit against book publisher Simon & Schuster for an SMS promotion related to author Stephen King's "The Cell" horror novel.

Keynote launches mobile competitive monitoring and analysis service

Published: June 19, 2009

Keynote Systems has launched Mobile Competitive Monitoring & Analysis, a new subscription-based service that benchmarks the performance of a company's mobile services.

Hawaiian Airlines runs SMS sweepstakes with MLB’s Padres

Published: June 19, 2009

Hawaiian Airlines ran an SMS sweepstakes to build its mobile database and activate its television sponsorship of Major League Baseball's San Diego Padres.

Obama relies on SMS for Cairo speech distribution

Published: June 16, 2009

Earlier this month, President Barack Obama gave a historic speech from Cairo, Egypt and provided speech highlights via text message to ensure public reach.

NBC Universal reveals its mobile strategy

Published: June 9, 2009

NBC Universal plans to expand its mobile content offerings to increase its reach and mobile advertising revenue.

Valentine’s Day was busiest texting day of Q1: Verisign

Published: June 9, 2009

Valentine's Day rang in more than 1.06 billion SMS and MMS messages, setting the example for this year's staggering growth in mobile messaging volumes.

Celtra gets $1.2 million series A financing

Published: May 29, 2009

Celtra Inc., provider of a Software-as-a-Service mobile marketing platform for agencies and brands, secured Series A financing from RSG Capital, a Slovenia-based venture capital fund.

Chase picks CBS Outdoor for SMS campaigns

Published: May 28, 2009

CBS Outdoor has launched text messaging capability for its advertisers' media campaigns, and brands such Chase and Stratton Mountain in Vermont have already taken advantage.