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Tag: text messaging


Total Results: 299

   Displaying: 11 - 20

Papa Johnís SMS practices could cost it over $250M in damages
Published: November 15, 2012
Papa Johnís faces a class action suit over text messages allegedly sent to customers not interested in receiving such communications, with damages potentially reaching more than $250 million.

Texas Dept. of Transportation enlists mobile to discourage drinking and driving
Published: October 18, 2012
The Texas Department of Transportation is leveraging text messaging and the mobile Web in a new campaign to deter college-age adults from driving under the influence of alcohol.

Avoid this $47M mobile marketing mistake
Published: August 28, 2012
By Greg Hickman

Would you have $47 million to make up for a mistake you made in your business? Or, for that matter, a client?

Three quarters of businesses donít understand mobile messaging
Published: August 27, 2012
By Darren Daws

Whether businesses have a mobile strategy or not, there will always be a place for opt-in bulk SMS within their marketing mix.

Collecting mobile numbers: Itís all about brand engagement
Published: August 14, 2012
By Kalin Kassabov

For many consumers, mobile devices are the last fortress of privacy Ė the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.

Saga Communications uses SMS to drive listener engagement
Published: August 7, 2012
Radio station owner Saga Communications gave listeners of 31 different local stations a chance to win daily prizes and receive special offers by texting in, with the broadcasterís SMS club growing 60 percent in one month as a result.

Summerfest attendees engage with favorite artists via SMS and Twitter
Published: August 3, 2012
This year's Summerfest music festival saw attendees actively engaging with their favorite artists via both SMS and Twitter, proving once again that mobile and social go hand-in-hand.


Connect with consumers 160 characters at a time
Published: July 31, 2012
By
R.J. Talyor

We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?

Making the case for SMS marketing over email
Published: July 18, 2012
By
Steven van Zanen

The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.

Why is SMS not playing a bigger role in brandsí marketing efforts?
Published: July 2, 2012
When it comes to mobile marketing, SMS is a trusted old friend Ė it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook the medium?
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