Tag: text messaging

Total Results: 274

5 best-practice tips to create an SMS campaign

Published: March 23, 2011

By Tom Sheahan

All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.

BMW dealer taps SMS to eliminate missed service appointments

Published: March 18, 2011

A BMW dealership in Inverness, Scotland, implemented SMS to communicate with its customers and has since seen significant cost-savings through eliminating missed service appointments.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

Sprint to raise mobile messaging rates April 1

Published: March 10, 2011

Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

SMS marketing lesson: One bad apple can spoil the bunch

Published: February 25, 2011

The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?

Why should Twitter and Facebook get a pass on Sprint SMS fee hike?

Published: February 15, 2011

Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

Procter & Gamble proves mobile advertising is a given

Published: January 21, 2011

Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.