Tag: text messaging

Total Results: 294

Saga Communications uses SMS to drive listener engagement

Published: August 7, 2012

Radio station owner Saga Communications gave listeners of 31 different local stations a chance to win daily prizes and receive special offers by texting in, with the broadcaster’s SMS club growing 60 percent in one month as a result.

Summerfest attendees engage with favorite artists via SMS and Twitter

Published: August 3, 2012

This year's Summerfest music festival saw attendees actively engaging with their favorite artists via both SMS and Twitter, proving once again that mobile and social go hand-in-hand.

Connect with consumers 160 characters at a time

Published: July 31, 2012

By
R.J. Talyor

We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?

Making the case for SMS marketing over email

Published: July 18, 2012

By
Steven van Zanen

The ping of an email arriving in an inbox does not excite many anymore. In fact, often it has the opposite effect.

Why is SMS not playing a bigger role in brands’ marketing efforts?

Published: July 2, 2012

When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do many marketers still overlook the medium?

National Cancer Institute taps SMS to urge teens to quit smoking

Published: May 18, 2012

The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

Personalizing your SMS text marketing campaign

Published: May 17, 2012

By
Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

US Tennis Association expands SMS strategy to drive fan engagement

Published: April 12, 2012

The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

Miami Dolphins drives 300pc increase in mobile subscribers via segmented messaging

Published: March 8, 2012

The Miami Dolphins increased its mobile subscriber base by more than 300 percent during the past year thanks in part to a new strategy of letting users choose which kinds of messages they want to receive.