Tag: text messaging

Total Results: 294

Do Something boosts SMS activity to talk more effectively with teens

Published: January 18, 2012

Do Something is significantly increasing the number of its text messaging campaigns as the nonprofit tries to leverage mobile to have conversations with teens about the various causes it supports.

Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities

Published: December 22, 2011

The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.

Are storefront mobile calls to action effective in driving in-store holiday traffic?

Published: November 16, 2011

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season.

SMS: Thinking beyond the text message

Published: October 21, 2011

By Llew Claasen

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is key to note that SMS is growing far beyond the simple text message.

SMS usage skyrocketing: Pew Internet study

Published: September 22, 2011

A study released by Pew Internet found that text messaging usage among adults in the United States is extremely high, indicating the marketing possibilities using the channel are endless.

Do messaging apps pose a threat to carriers and marketers?

Published: September 12, 2011

While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.

6 SMS best-practice tips for brands and retailers

Published: June 24, 2011

By Melinda Krueger

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.

OdoClub SMS ads result in 35pc increase in revenue

Published: May 4, 2011

OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership.

NBA’s Chicago Bulls shoot for fan engagement with mobile push

Published: March 30, 2011

The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.