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Tag: text messaging

Total Results: 309

   Displaying: 41 - 50

Do messaging apps pose a threat to carriers and marketers?
Published: September 12, 2011
While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.
6 SMS best-practice tips for brands and retailers
Published: June 24, 2011
By Melinda Krueger

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.

OdoClub SMS ads result in 35pc increase in revenue
Published: May 4, 2011
OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership.

NBAís Chicago Bulls shoot for fan engagement with mobile push
Published: March 30, 2011
The National Basketball Associationís Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.
NBA to ramp up mobile content offerings for fan engagement
Published: March 29, 2011
The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.
5 best-practice tips to create an SMS campaign
Published: March 23, 2011
By Tom Sheahan

All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.

BMW dealer taps SMS to eliminate missed service appointments
Published: March 18, 2011
A BMW dealership in Inverness, Scotland, implemented SMS to communicate with its customers and has since seen significant cost-savings through eliminating missed service appointments.
Verizon lawsuit alleging premium SMS fraud serves as cautionary tale
Published: March 11, 2011
If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Associationís best-practice guidelines or pay the price.
Sprint to raise mobile messaging rates April 1
Published: March 10, 2011
Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?
US Coachways claims first mobile customer service system in bus transportation industry
Published: March 9, 2011
US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.
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