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Tag: text messaging

Total Results: 321

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SMS: Thinking beyond the text message
Published: October 21, 2011
By Llew Claasen

The global SMS market is expected to grow from $150 billion in 2009 to $233 billion by the end of 2014, per Portio Research. But it is key to note that SMS is growing far beyond the simple text message.

SMS usage skyrocketing: Pew Internet study
Published: September 22, 2011
A study released by Pew Internet found that text messaging usage among adults in the United States is extremely high, indicating the marketing possibilities using the channel are endless.
Do messaging apps pose a threat to carriers and marketers?
Published: September 12, 2011
While a growing number of mobile players are tapping into SMS via messaging applications, it remains to be seen what kind of impact these moves will have on carriers and marketers.
6 SMS best-practice tips for brands and retailers
Published: June 24, 2011
By Melinda Krueger

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.

OdoClub SMS ads result in 35pc increase in revenue
Published: May 4, 2011
OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership.

NBA’s Chicago Bulls shoot for fan engagement with mobile push
Published: March 30, 2011
The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.
NBA to ramp up mobile content offerings for fan engagement
Published: March 29, 2011
The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.
5 best-practice tips to create an SMS campaign
Published: March 23, 2011
By Tom Sheahan

All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.

BMW dealer taps SMS to eliminate missed service appointments
Published: March 18, 2011
A BMW dealership in Inverness, Scotland, implemented SMS to communicate with its customers and has since seen significant cost-savings through eliminating missed service appointments.
Verizon lawsuit alleging premium SMS fraud serves as cautionary tale
Published: March 11, 2011
If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.
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