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Tag: text messaging


Total Results: 306

   Displaying: 51 - 60

SMS case study - Southwest Airlines and Entercom's WEEI
Published: January 26, 2011
See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.
Procter & Gamble proves mobile advertising is a given
Published: January 21, 2011
Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.
Partnership at Drugfree.org mobile ad campaign achieves 4pc response rate
Published: January 21, 2011
In December, The Partnership at Drugfree.com ran one of the biggest public service campaigns in mobile history to help prevent teens and tweens from abusing medicines.
Mobile is key for brands to achieve message convergence
Published: January 18, 2011
Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.
Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show
Published: January 11, 2011
Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.
Mazda celebrates 40th year in North America with sweepstakes to build mobile database
Published: December 20, 2010
To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.
Companies need to promote their mobile offerings more aggressively: study
Published: December 16, 2010
Sixty-two percent of Fortune 50 companies use mobile channels to reach their customers, but few promote their offerings using existing media, according to a study by Burson-Marsteller.

Juicy Couture print ad is true testament to importance of SMS
Published: December 13, 2010
An advertisement in the Bloomingdale’s Nifty Gifty holiday gift guide catalog is a true testament to the role that mobile, specifically SMS, plays in the lives of consumers on a daily basis.
Jay-Z, Random House run multifaceted mobile effort to support book launch
Published: December 9, 2010
Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”
White House Black Market drives Black Friday sales with geo-fence mobile marketing
Published: November 30, 2010
Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.
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