Tag: text messaging

Total Results: 274

New York’s Museum of Modern Art activates traditional ad campaign with mobile

Published: July 1, 2010

The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.

SMS case study - Winnipeg Regional Health Authority

Published: June 22, 2010

See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.

Brands tap SMS GupShup for mobile messaging ads

Published: June 16, 2010

Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

Why MMS is better than SMS

Published: May 13, 2010

By James Citron

With SMS, marketers routinely engage in all sorts of natural and unnatural abbreviations to fit their message into 160 characters. Not so with MMS.

Mobile Internet Content Coalition petitions FCC to promote open mobile Internet

Published: May 12, 2010

The Mobile Internet Content Coalition, consisting of 4Info, Myxer and mobileStorm, is petitioning the FCC in support of opening up the mobile Internet.

HBO taps SMS to build database during Mayweather-Marquez fight

Published: May 7, 2010

HBO used SMS to drive awareness and pay-per-view purchases of a recent Mayweather-Marquez boxing match and to generate opt-ins for its own mobile VIP club.

Heineken activates multichannel summer campaign with mobile sweepstakes

Published: May 4, 2010

Beer giant Heineken is activating its multichannel “Plug Into Summer” campaign with a mobile sweepstakes in partnership with Universal Music Group and Fender.

Demystifying the market for SMS marketing services

Published: April 8, 2010

By Gib Bassett

Buyers being wooed by players on the periphery would be wise to consider the implication of hiring firms without track records in mobile channel marketing.