Tag: text messaging

Total Results: 294

Univision debuts 72 local TV, radio mobile sites

Published: September 28, 2010

Spanish-language media giant Univision launched 72 new mobile TV and radio sites in 20 top Hispanic markets nationwide.

Madison Square Garden ramps up mobile marketing initiatives

Published: September 24, 2010

Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.

T-Mobile SMS rate hike raises anti-trust issues

Published: September 22, 2010

With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.

Ez Texting sues T-Mobile for blocking its short code

Published: September 20, 2010

Mobile marketing company Ez Texting has filed a lawsuit against T-Mobile in response to the carrier blocking its primary SMS short code 313131.

T-Mobile’s rumored SMS price hike threatens mobile marketing

Published: September 13, 2010

T-Mobile USA will reportedly increase its SMS rates at the beginning of next month, a move that would threaten the viability of many mobile marketers’ business models.

Sybase 365 delivers 1 trillionth mobile message

Published: September 10, 2010

Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.

CTIA offers short codes for brands to engage consumers across Latin America

Published: September 8, 2010

With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.

SMS case study – Sara Lee’s State Fair Corn Dogs

Published: September 7, 2010

See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.

Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit

Published: September 3, 2010

NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.

Red Cross Haiti campaign attracts 3M unique mobile donors

Published: August 27, 2010

NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.