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Tag: text messaging

Total Results: 321

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Sprint to raise mobile messaging rates April 1
Published: March 10, 2011
Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?
US Coachways claims first mobile customer service system in bus transportation industry
Published: March 9, 2011
US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.
Sprite activates NBA Slam Dunk sponsorship with mobile initiative
Published: March 7, 2011
Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.
SMS marketing lesson: One bad apple can spoil the bunch
Published: February 25, 2011
The United States Federal Trade Commission has singled out one bad actor that has allegedly been sending out tons of text messages to consumers that have not opted in. Will this hurt the vast majority of SMS marketers who play by the rules?
Why should Twitter and Facebook get a pass on Sprint SMS fee hike?
Published: February 15, 2011
Some mobile marketing service providers are accusing Sprint of creating an unlevel playing field by raising its text-message rates but not charging more for messaging via other channels such as social media.
SMS case study - Southwest Airlines and Entercom's WEEI
Published: January 26, 2011
See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.
Procter & Gamble proves mobile advertising is a given
Published: January 21, 2011
Consumer packaged goods giant Procter & Gamble is running a variety of mobile ad campaigns for its different brands because it understands the importance of the channel.
Partnership at Drugfree.org mobile ad campaign achieves 4pc response rate
Published: January 21, 2011
In December, The Partnership at Drugfree.com ran one of the biggest public service campaigns in mobile history to help prevent teens and tweens from abusing medicines.
Mobile is key for brands to achieve message convergence
Published: January 18, 2011
Message convergence is the answer to the problems caused by the proliferation of devices and messaging channels, and mobile is the glue connecting it all.
Golf Channel taps on-air mobile platform to drive interactivity with Grey Goose-sponsored show
Published: January 11, 2011
Vodka brand Grey Goose is activating its sponsorship of the Golf Channel’s “19th Hole” show via branding on the television network’s on-air SMS calls-to-action.
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