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Tag: text messaging


Total Results: 302

   Displaying: 71 - 80

T-Mobile SMS rate hike raises anti-trust issues
Published: September 22, 2010
With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.
Ez Texting sues T-Mobile for blocking its short code
Published: September 20, 2010
Mobile marketing company Ez Texting has filed a lawsuit against T-Mobile in response to the carrier blocking its primary SMS short code 313131.
T-Mobile’s rumored SMS price hike threatens mobile marketing
Published: September 13, 2010
T-Mobile USA will reportedly increase its SMS rates at the beginning of next month, a move that would threaten the viability of many mobile marketers’ business models.
Sybase 365 delivers 1 trillionth mobile message
Published: September 10, 2010
Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.
CTIA offers short codes for brands to engage consumers across Latin America
Published: September 8, 2010
With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.
SMS case study – Sara Lee’s State Fair Corn Dogs
Published: September 7, 2010
See how Sara Lee used an on-pack SMS call-to-action to activate a sweepstakes promoting its State Fair Corn Dogs brand.
Half of ESPN Mobile users do not use PC products: keynote at Mobile Marketing Summit
Published: September 3, 2010
NEW YORK – An ESPN executive said that half of the users of the sports network’s SMS alerts, mobile Web site and applications are unique to the mobile medium.
Red Cross Haiti campaign attracts 3M unique mobile donors
Published: August 27, 2010
NEW YORK - The Red Cross received donations for its Haiti campaign via SMS from 3 million unique donors, of which 20,000 opted in to receive ongoing email communications from the nonprofit.
Mobile campaign supports bid to bring World Cup to US
Published: August 26, 2010
The USA Bid Committee launched a multimedia petition to bring the FIFA World Cup to the United States featuring a mobile effort in conjunction with Major League Soccer.
Primetime Emmys adds SMS program to engage TV audience
Published: August 25, 2010
The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.
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