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Tag: text messaging

Total Results: 318

   Displaying: 71 - 80

Jay-Z, Random House run multifaceted mobile effort to support book launch
Published: December 9, 2010
Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”
White House Black Market drives Black Friday sales with geo-fence mobile marketing
Published: November 30, 2010
Women's retailer White House Black Market is running geo-fence marketing programs that alert opted-in shoppers of specials and store locations when they are located within specific geographic barriers set by the brand.
Pfizer breaks mall-based mobile push for new Advil product launch
Published: November 22, 2010
To help holiday shoppers breathe easier this season, Pfizer is promoting the launch of Advil Congestion Relief by offering a personal Black Friday shopper via a mobile sweepstakes.
Bare Feet Shoes SMS campaign generates two-to-one return on ad spend
Published: November 22, 2010
As a full-service SMS provider, Text2VIP sought to prove to its client, Bare Feet Shoes, that text messaging impacted consumer behavior, both online and in mobile.
SMS case study - Orange County Transportation Authority
Published: November 19, 2010
See how the Orange County Transportation Authority used SMS to improve customer service and cut costs.
100M mobile consumers in Europe received SMS ads: comScore
Published: November 19, 2010
Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.
Starbucks is 2010 Mobile Marketer of the Year
Published: November 16, 2010
Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

How to optimize SMS campaigns
Published: November 16, 2010
By Alexander Gregori

SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?

Kraft Foods supports no-mobile-left-behind strategy for brand push
Published: November 15, 2010
REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.
SMS case study - AnMarc Travel Technology
Published: November 9, 2010
See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.
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