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Tag: text messaging

Total Results: 315

   Displaying: 71 - 80

Bare Feet Shoes SMS campaign generates two-to-one return on ad spend
Published: November 22, 2010
As a full-service SMS provider, Text2VIP sought to prove to its client, Bare Feet Shoes, that text messaging impacted consumer behavior, both online and in mobile.
SMS case study - Orange County Transportation Authority
Published: November 19, 2010
See how the Orange County Transportation Authority used SMS to improve customer service and cut costs.
100M mobile consumers in Europe received SMS ads: comScore
Published: November 19, 2010
Mobile marketing in the EU5 countries—Britain, France, Germany, Spain and Italy—reached 100 million mobile phone subscribers via SMS ads, according to comScore.
Starbucks is 2010 Mobile Marketer of the Year
Published: November 16, 2010
Starbucks Coffee Co. has been named 2010 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media.

How to optimize SMS campaigns
Published: November 16, 2010
By Alexander Gregori

SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?

Kraft Foods supports no-mobile-left-behind strategy for brand push
Published: November 15, 2010
REDMOND, WA – An exec at The Hyperfactory revealed how Kraft Foods integrates mobile into its overall strategy to drive acquisition, engagement, brand support and product trial among high-value target consumers.
SMS case study - AnMarc Travel Technology
Published: November 9, 2010
See how AnMarc Travel Technology LLC integrated SMS chat into its customer-care platform to cut costs and ensure seamless communication with its customers.
Steve Madden tests MMS as discovery and purchase mechanism
Published: November 2, 2010
Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.

SMS should hitch fortunes to TV to become serious political tool
Published: November 1, 2010
While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

Make customer care rewarding with SMS
Published: October 21, 2010
By Dave Lewis

In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.

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