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Tag: text messaging

Total Results: 302

   Displaying: 81 - 90

McDonald’s sponsors Houston Texans’ mobile marketing initiatives
Published: August 19, 2010
McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.
Pittsburgh Penguins SMS is billionth text message for Vibes Media
Published: August 12, 2010
When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.
How to capitalize on SMS in a multichannel environment
Published: August 6, 2010
By Dave Lewis

Consumers are increasingly more exacting in terms of their expectations for receiving messages. They want to receive messages how, when and where they want them.

Creating an SMS opt-in ecosystem for mobile advertising
Published: August 4, 2010
By Cristy Burgan

According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.

Coca-Cola turns mobile phone into loyalty card with new program
Published: July 23, 2010
Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.
11pc of mobile users have made a mobile purchase: Pew Internet survey
Published: July 8, 2010
Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.
Case study - Newport Beach Film Festival
Published: July 7, 2010
See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.
Americans want to move toward an opt-in paradigm: panelist
Published: July 2, 2010
NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.
New York’s Museum of Modern Art activates traditional ad campaign with mobile
Published: July 1, 2010
The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.
SMS case study - Winnipeg Regional Health Authority
Published: June 22, 2010
See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.
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