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Tag: text messaging

Total Results: 317

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SMS should hitch fortunes to TV to become serious political tool
Published: November 1, 2010
While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

Make customer care rewarding with SMS
Published: October 21, 2010
By Dave Lewis

In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.

Starbucks breaks first location-based mobile campaign with major carrier
Published: October 15, 2010
Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.
Univision debuts 72 local TV, radio mobile sites
Published: September 28, 2010
Spanish-language media giant Univision launched 72 new mobile TV and radio sites in 20 top Hispanic markets nationwide.
Madison Square Garden ramps up mobile marketing initiatives
Published: September 24, 2010
Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.
T-Mobile SMS rate hike raises anti-trust issues
Published: September 22, 2010
With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.
Ez Texting sues T-Mobile for blocking its short code
Published: September 20, 2010
Mobile marketing company Ez Texting has filed a lawsuit against T-Mobile in response to the carrier blocking its primary SMS short code 313131.
T-Mobile’s rumored SMS price hike threatens mobile marketing
Published: September 13, 2010
T-Mobile USA will reportedly increase its SMS rates at the beginning of next month, a move that would threaten the viability of many mobile marketers’ business models.
Sybase 365 delivers 1 trillionth mobile message
Published: September 10, 2010
Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.
CTIA offers short codes for brands to engage consumers across Latin America
Published: September 8, 2010
With the recent launch of the Latin America common short code initiative, enterprises, small businesses and brand marketers can now reach more than 500 million mobile subscribers via SMS.
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