Tag: text messaging

Total Results: 274

Mobile ad campaigns 5 times more effective than online: InsightExpress study

Published: February 5, 2010

Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.

SMS marketing: How to stop the end user from switching off

Published: January 14, 2010

By Jo Wall

Here is a word of caution: Use mobile intelligently and do not bombard consumers with so much untargeted SMS advertising that they become desensitized.

Anheuser-Busch distributor lands 1,800 opt-ins via mobile sweepstakes

Published: January 11, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, ran an SMS promotion with the National Hockey League’s Tampa Bay Lightning that drove 1,800 opt-ins to its database.

ChaCha closes $7M funding round to break-even

Published: January 5, 2010

Ad-supported answer service ChaCha has closed a $7 million E round of funding, giving it the cash required to reach profitability.

Disney outlines mobile strategy

Published: December 31, 2009

A Disney Online executive discussed Walt Disney Co.’s multifaceted mobile strategy in an exclusive interview.

Mobile marketers OK proposed New Jersey bill to ban unsolicited SMS

Published: December 29, 2009

CEOs of leading SMS marketing firms signalled their approval of proposed legislation from New Jersey to stop unsolicited text-message advertisements to residents of the Garden State.

How to manage SMS risks this holiday season

Published: December 14, 2009

By Rohit Mehra

Banks, airlines, retailers and large consumer brands are all exploring how to reach customers through SMS. Yet security concerns may make some simply dismiss this means of customer communication.

When wireless carriers sneeze, mobile marketing catches a cold

Published: December 14, 2009

Verizon Wireless’ blocking and reactivation of 4Info’s flagship short code and AT&T’s unhappiness about data consumption from a tiny slice of its customer base are cause for a chill in mobile marketing.

Verizon Wireless restores 4Info short code

Published: December 11, 2009

Verizon Wireless has reversed its decision to block 4Info’s flagship common short code after the SMS search and alert service resolved issues surrounding industry guidelines.

9 steps for SMS marketing

Published: December 11, 2009

By Gib Bassett

CMOs familiar with SMS as a real-time alternative to talking on a mobile phone may not fully grasp the power of these interactions as part of their broader charter.