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Tag: text messaging

Total Results: 318

   Displaying: 81 - 90

Steve Madden tests MMS as discovery and purchase mechanism
Published: November 2, 2010
Steve Madden is testing the effectiveness of MMS as a discovery and purchase mechanism, sending timely and relevant news, sales promotions and exclusive content to opted-in consumers on their mobile phones.

SMS should hitch fortunes to TV to become serious political tool
Published: November 1, 2010
While billions of dollars were spent this midterm election on television, outdoor, radio, online and mail advertising, SMS’ use as a grassroots tool was neglected by most candidates running for office.

Make customer care rewarding with SMS
Published: October 21, 2010
By Dave Lewis

In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.

Starbucks breaks first location-based mobile campaign with major carrier
Published: October 15, 2010
Starbucks and L'Oreal are the first brands on board for a six-month trial that relies on consumers opting-in to receive relevant messages based on age, gender, interests and – for the first time – their location.
Univision debuts 72 local TV, radio mobile sites
Published: September 28, 2010
Spanish-language media giant Univision launched 72 new mobile TV and radio sites in 20 top Hispanic markets nationwide.
Madison Square Garden ramps up mobile marketing initiatives
Published: September 24, 2010
Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.
T-Mobile SMS rate hike raises anti-trust issues
Published: September 22, 2010
With the industry in an uproar over T-Mobile’s impending SMS rate increases, mobile marketers are accusing the carrier of creating an unlevel playing field and violating anti-trust laws.
Ez Texting sues T-Mobile for blocking its short code
Published: September 20, 2010
Mobile marketing company Ez Texting has filed a lawsuit against T-Mobile in response to the carrier blocking its primary SMS short code 313131.
T-Mobile’s rumored SMS price hike threatens mobile marketing
Published: September 13, 2010
T-Mobile USA will reportedly increase its SMS rates at the beginning of next month, a move that would threaten the viability of many mobile marketers’ business models.
Sybase 365 delivers 1 trillionth mobile message
Published: September 10, 2010
Sybase 365 has processed more than 1 trillion inter-carrier messages since the company launched its SMS interoperability messaging hub in 2001.
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