Tag: text to win

Total Results: 11

Coach taps SMS for email acquisition

Published: May 6, 2011

Luxury lifestyle handbag and accessories designer Coach is employing mobile marketing tactics in-store to engage consumers and build an email database for future communications.

Pittsburgh Penguins text-to-win sweeps garners 55,196 unique entries

Published: April 6, 2011

The National Hockey League’s Pittsburgh Penguins ran a text-to-win contest that resulted in 59 percent of its mobile database submitting unique entries.

SMS case study - Southwest Airlines and Entercom's WEEI

Published: January 26, 2011

See how Southwest Airlines and Entercom’s WEEI Sports Radio Network used SMS to drive listener engagement by activating an NBA sweepstakes.

Johnny Rockets to grow mobile database via text-to-win initiative

Published: December 22, 2010

International restaurant chain Johnny Rockets is celebrating its 25th anniversary with a marketing effort that lets consumers text to win a trip to Antigua or Jamaica from Grand Pineapple Beach Resorts.

Mazda celebrates 40th year in North America with sweepstakes to build mobile database

Published: December 20, 2010

To celebrate the 40th anniversary of its entry in the North American market, Japanese automaker Mazda ran a text-to-win sweepstakes to engage consumers and build a mobile database.

Saracens Rugby Club engages rugby fans through mobile to drive ticket sales

Published: December 15, 2010

The Saracens Rugby Club engaged rugby fans via a mobile sweepstakes campaign at its Dec. 5 games to help drive future ticket sales.

Heineken pushes pale ale via SMS campaign

Published: July 23, 2010

Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

ESPN continues ramping up its mobile platform: IAB MIXX

Published: September 22, 2009

NEW YORK – At the IAB MIXX conference, ESPN said that its mobile traffic surpasses its PC traffic at times and in response it is continuing to expand its mobile initiatives.

Pier 1 Imports launches first mobile effort

Published: August 26, 2009

Pier 1 Imports is partnering with Barnes & Noble for an SMS sweepstakes as part of its efforts to reach a younger demographic.