Tag: text

Total Results: 388

National Cancer Institute taps SMS to urge teens to quit smoking

Published: May 18, 2012

The National Cancer Institute is enlisting SMS for a far-reaching program targeting teens and young adults with messages designed to help them quit smoking.

Personalizing your SMS text marketing campaign

Published: May 17, 2012

By
Matthew R. Lesher

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Use of long codes in US has consequences, says OpenMarket exec

Published: May 7, 2012

Jay Emmet, general manager of Amdocs’ OpenMarket, is cautioning heavily against the use of long codes in the United States.

US Tennis Association expands SMS strategy to drive fan engagement

Published: April 12, 2012

The United States Tennis Association is significantly expanding its existing SMS strategy this year with plans to bring in-venue messaging to more events and introduce new text clubs.

Sumotext exec: SMS helps kick-start conversations

Published: March 23, 2012

NEW YORK – A Sumotext executive at the 4th annual Mobile Marketing Day 2012 conference said that the best part of SMS is the ability for marketers to start a conversation with consumers. However, companies still have challenges with finding effective ways to market to these loyalists.

Four mobile marketing strategies that are working right now

Published: March 20, 2012

While the conversation around mobile marketing often centers on the future potential to reach consumers in a meaningful way, there are techniques that are working in mobile right now and providing significant results.

Springer Mountain Farms’ mobile strategy grows into key CRM foundation

Published: March 15, 2012

Springer Mountain Farms is building on its mobile strategy with a new site that focuses on weekly specials and new marketing campaigns as it looks to build a strong mobile loyalty program.

Reese’s runs SMS program to interact with basketball fans

Published: March 13, 2012

Hershey’s Reese’s candies is using SMS to let sports fans vie for a trip to the upcoming 2013 NCAA Men's Final Four game on their mobile devices.

Miami Dolphins drives 300pc increase in mobile subscribers via segmented messaging

Published: March 8, 2012

The Miami Dolphins increased its mobile subscriber base by more than 300 percent during the past year thanks in part to a new strategy of letting users choose which kinds of messages they want to receive.

Are QR codes replacing SMS?

Published: February 13, 2012

SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes.