Tag: text

Total Results: 388

Verizon Wireless blocks 4Info flagship SMS short code

Published: December 7, 2009

Verizon Wireless’ decision to block SMS search and alert service 4Info’s flagship common short code on Friday, Dec. 4 was allegedly due to a dust-up over following industry guidelines.

Orange County transit agency SMS program to reduce call-center costs

Published: December 3, 2009

California’s Orange County Transportation Authority (OCTA) has launched a text-messaging program to reduce call-center volume and costs.

NFL Players Association expands SMS microblogging platform

Published: November 27, 2009

The NFL Players Association has agreed to expand the number of National Football League players featured on MogoTXT Inc.’s text-messaging platform.

AT&T connects families with Santa via SMS

Published: November 25, 2009

Santa Claus is using the latest digital tools to spread holiday cheer through a text-messaging campaign and an application on AT&T U-verse TV, according to the North Pole.

Jack in the Box drives customer interactions via mobile social network

Published: November 24, 2009

Quick-service restaurant chain Jack in the Box, automaker GM’s Chevrolet and musical Jersey Boys are running ads via mobile social network Brightkite.

Sony BRAVIA mobile campaign achieves 300K downloads in 10 days

Published: November 23, 2009

Sony BRAVIA’s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.

Right Guard, Verizon sponsor Phoenix Suns mobile initiatives

Published: November 23, 2009

Dial Corp.’s Right Guard and Verizon Wireless are sponsoring the in-stadium and on-air mobile initiatives of the NBA’s Phoenix Suns.

Coors Light, Daddy Yankee tap mobile to reach Hispanics

Published: November 19, 2009

MillerCoors’ Coors Light and reggaeton artist Daddy Yankee are teaming up to promote the release of his new single "Grito Mundial," and mobile is part of the marketing mix.

Mobile Messenger acquires VeriSign’s m-Qube mobile delivery gateway

Published: November 17, 2009

Mobile services provider Mobile Messenger has acquired mobile-messaging aggregator m-Qube Inc. from its parent company VeriSign Inc.

American Airlines launches sweepstakes to promote mobile initiatives

Published: November 13, 2009

American Airlines and Research In Motion’s BlackBerry are collaborating on a promotion aimed at introducing travelers to the new AA.com Notification Center.