Tag: text

Total Results: 378

Relevancy crucial to successful SMS marketing: exec

Published: September 9, 2011

NEW YORK – When building a mobile database, companies need to focus on finding ways to target consumers through as many channels as possible with relevant short messages, according to an industry expert at the Mobile Marketing Summit conference.

Hooters beefs up mobile database via SMS campaign

Published: August 2, 2011

Restaurant chain Hooters of America is running a national mobile sweepstakes campaign that lets consumers enter for a chance to fly out and see Kenny Chesney’s concert in Boston.

The truth about mobile donations

Published: June 29, 2011

By Jenifer Snyder

Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now.

6 SMS best-practice tips for brands and retailers

Published: June 24, 2011

By Melinda Krueger

While many time-honored marketing principles apply to SMS, we must appreciate this unique channel in the context of human behavior. These basic practices lay a solid foundation.

Mobile key engine to bolster in-store traffic: panelist

Published: May 13, 2011

NEW YORK - Mobile is not only effective as a transaction platform itself, but also as a traffic driver to retail stores and online, per panelists at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Coach taps SMS for email acquisition

Published: May 6, 2011

Luxury lifestyle handbag and accessories designer Coach is employing mobile marketing tactics in-store to engage consumers and build an email database for future communications.

T-Mobile makes changes to short code provisioning process

Published: May 6, 2011

T-Mobile USA sent out an alert to clients regarding policy changes for standard-rated campaigns, refund rates and a price cap increase that may have several implications for the industry.

FTC files suit to end abusive mobile marketing campaign

Published: May 6, 2011

By David S. Almeida

In addition to reaching settlements with Google and Twitter over their privacy practices, the Federal Trade Commission has stepped into another digital arena and filed its first lawsuit challenging a mobile marketing campaign.

OdoClub SMS ads result in 35pc increase in revenue

Published: May 4, 2011

OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership.

Pittsburgh Penguins text-to-win sweeps garners 55,196 unique entries

Published: April 6, 2011

The National Hockey League’s Pittsburgh Penguins ran a text-to-win contest that resulted in 59 percent of its mobile database submitting unique entries.