Tag: text

Total Results: 378

NBA’s Chicago Bulls shoot for fan engagement with mobile push

Published: March 30, 2011

The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

5 best-practice tips to create an SMS campaign

Published: March 23, 2011

By Tom Sheahan

All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate consideration of all the factors that can make or break the effort.

BMW dealer taps SMS to eliminate missed service appointments

Published: March 18, 2011

A BMW dealership in Inverness, Scotland, implemented SMS to communicate with its customers and has since seen significant cost-savings through eliminating missed service appointments.

Is there a point to QR codes in an SMS-dependent society?

Published: March 17, 2011

QR codes are increasingly incorporated into existing branded marketing collateral to increase engagement. But, adding an SMS call to action to media can also connect consumers to richer experiences, so is there really a need for QR codes?

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

Sprint to raise mobile messaging rates April 1

Published: March 10, 2011

Sprint Nextel, the No. 3 wireless carrier in the United States, is following through on its decision to raise the rates it charges for all SMS and MMS messages associated with standard-rate and free-to-end-user programs. What recourse do marketers have?

US Coachways claims first mobile customer service system in bus transportation industry

Published: March 9, 2011

US Coachways is attempting to trail-blaze the next generation of customer engagement and group tours by using mobile across its enterprise from customer acquisition to post-engagement customer satisfaction capture.

Sprite activates NBA Slam Dunk sponsorship with mobile initiative

Published: March 7, 2011

Coca-Cola Co.'s Sprite activated its sponsorship of the National Basketball Association during All Star Weekend by running a mobile initiative targeting attendees of the Slam Dunk Contest and viewers of the TNT television broadcast.

How to put context into mobile with digital signage

Published: March 7, 2011

By Steven L. Gurley

The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context.