Tag: text

Total Results: 378

Primetime Emmys adds SMS program to engage TV audience

Published: August 25, 2010

The Primetime Emmy Awards has added mobile to its repertoire with a new SMS program that engages television audiences in the run-up to its 62nd annual ceremony on Sunday, Aug. 29.

McDonald’s sponsors Houston Texans’ mobile marketing initiatives

Published: August 19, 2010

McDonald’s, MasterCard and Whataburger are the initial sponsors of the just-launched mobile marketing program of the National Football League’s Houston Texans.

Walgreens sees hockey-stick growth for text alert program

Published: August 13, 2010

BALTIMORE – SMS text alerts are a big hit for Walgreens Co., a $63 billion drugstore chain which puts its 7,500 stores nationwide at the center of all marketing and commerce.

Pittsburgh Penguins SMS is billionth text message for Vibes Media

Published: August 12, 2010

When mobile marketing veteran Vibes Media recently deployed a mobile campaign for ice hockey team Pittsburgh Penguins, it hit a milestone: 1 billion SMS messages sent on behalf of clients.

Mobile marketing best practices for Labor Day weekend

Published: August 9, 2010

Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend.

How to capitalize on SMS in a multichannel environment

Published: August 6, 2010

By Dave Lewis

Consumers are increasingly more exacting in terms of their expectations for receiving messages. They want to receive messages how, when and where they want them.

Creating an SMS opt-in ecosystem for mobile advertising

Published: August 4, 2010

By Cristy Burgan

According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.

Coca-Cola turns mobile phone into loyalty card with new program

Published: July 23, 2010

Coca-Cola is ramping up its mobile loyalty initiatives in North America by partnering with a Canadian wireless carrier to drive participation in its “Twist TXT Save” program.

Heineken pushes pale ale via SMS campaign

Published: July 23, 2010

Beer titan Heineken promoted its brand with a text-to-win mobile campaign at the Pitchfork Music Festival in Chicago last weekend.

11pc of mobile users have made a mobile purchase: Pew Internet survey

Published: July 8, 2010

Mobile data applications have grown more popular and 11 percent of all mobile users have made a purchase on their phone, according to a Pew Internet survey.