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Total Results: 378

Case study - Newport Beach Film Festival

Published: July 7, 2010

See how the Newport Beach Film Festival integrated various mobile channels into its multichannel marketing campaign to create buzz for the event.

Americans want to move toward an opt-in paradigm: panelist

Published: July 2, 2010

NEW YORK - While mobile is a relatively new medium for marketing, some of the same rules that apply to other traditional channels apply here as well.

July 27 webinar: How mobile text alerts and location affect consumer retail behavior

Published: July 2, 2010

How do American Eagle, REI, The North Face and Sonic roll out location-triggered SMS alerts that influence consumer behavior? Register now for the July 27 free webinar with case studies and Harris Interactive research from sponsor Placecast.

New York’s Museum of Modern Art activates traditional ad campaign with mobile

Published: July 1, 2010

The Museum of Modern Art in New York is using mobile to activate a traditional advertising campaign that is at the center of its summer membership drive.

SMS case study - Winnipeg Regional Health Authority

Published: June 22, 2010

See how the Winnipeg Regional Health Authority used SMS to raise awareness about STD testing and improve public health.

Brands tap SMS GupShup for mobile messaging ads

Published: June 16, 2010

Pepsi, eBay, Indian Idol, ICICI, Airtel and Tata are among the brands targeting the Indian market with advertising within SMS GupShup text messages.

Coca-Cola exec: Think beyond a single mobile campaign

Published: June 10, 2010

NEW YORK – A Coca-Cola executive said that mobile is a key component of the brand’s loyalty and CRM initiatives at the Mobile Marketing Forum.

Anheuser-Busch distributor grows mobile database to 12,000 in 6 months

Published: May 21, 2010

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months.

Mobile advertising case study - Fox's Glee

Published: May 18, 2010

See how Fox used mobile advertising to promote its hit show Glee.

Hooters runs mobile promo in 380 locations to beef up loyalty database

Published: May 13, 2010

Hooters of America is running a national mobile sweepstakes that is being promoted in 380 of the restaurant chain’s domestic locations.