Tag: tracking

Total Results: 12

Ad revenues could take a big hit as tracking issues continue

Published: April 26, 2012

App developers could see their advertising revenues drop by as much as 24 percent as a result of reported moves by Apple to phase out the use of a key mobile tracking tool, according to a new report from MoPub.

Understanding mobile downloads: Tracking conversions and solving the download lag

Published: April 26, 2012

By Michael Dewhirst

Examining the benefits of using cookies as opposed to UDIDs, particularly regarding the download lag often encountered with apps and how cookies can address this issue.

Understanding mobile tracking with UDIDs and cookies

Published: April 25, 2012

By Michael Dewhirst

Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.

Problems with cookie tracking on Apple iOS

Published: March 20, 2012

By Peter Hamilton

An insight into the key issues with tracking cookies on the Apple iOS platform as more consumers migrate to a mobile-first lifestyle.

Tracking the value of mobile app advertising

Published: January 10, 2012

By Peter Hamilton

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.

Mobile commerce to give way to mobile-enabled commerce?

Published: January 25, 2011

By Patrick Collins

Even five-plus years out, no analyst suspects that more than 1 percent of retail revenue will be bought through the phone. The sweet spot for mobile commerce is low-price-point, low-consideration items.

Why can’t carriers offer direct conversion tracking for on-deck sales?

Published: November 27, 2009

By Brennan Hayden

If your business is selling mobile content on-deck, you can buy all the ads you want. You just cannot tell if they work.

Ringleader integrates with Eyeblaster for mobile campaign tracking, metrics

Published: September 1, 2009

Ringleader Digital, a technology provider for mobile advertising campaigns, has partnered with Eyeblaster, a provider of campaign management and agency ad-serving services.

Mobile outperforming online, although metrics still evolving: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Tracking and measuring a mobile campaign's effectiveness is crucial in these times when every media dollar is expected to stretch and ROI is an expectation.

AdMob lets advertisers monitor app conversion rates

Published: April 2, 2009

AdMob has released Download Tracking for iPhone applications, letting advertisers accurately monitor App Store conversion rates.