Tag: trends

Total Results: 17

8 top tech trends for media to watch in 2012

Published: January 20, 2012

By Kunal Gupta

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Google, Digitas collaborate to help grow mobile marketing

Published: May 18, 2011

Google is partnering with Digitas for mobile insight and trends analysis to help provide the kind of data that will grow the mobile marketing space.

Brand image maintenance integral when developing mobile sites: panelist

Published: May 13, 2011

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Bar code scanning traffic increased 800pc in one year: Scanbuy

Published: April 13, 2011

Apple iPhone users generate the most scans, according to Scanbuy’s latest bar code trend report.

Tablet wars have begun: The new must-have tech toy

Published: February 25, 2011

By Marko Muellner

As Mobile World Congress 2011 in Barcelona, Spain ended last week, one thing was apparent: just 10 months after the launch of the Apple iPad, the tablet market has solidly arrived.

US mobile ad spend to exceed $1B by year-end: Forrester

Published: January 26, 2011

A new report released by Forrester Research predicts that marketers will finally allocate sufficient funds into mobile, with an estimated $1 billion in spend for mobile display and search advertising by year-end.

Will 2011 beget a DoubleClick for mobile?

Published: January 5, 2011

By Srini Dharmaji

The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for 40 percent of all phones sold nationwide, and the overall adoption is increasing dramatically.

Brands increasingly integrating mobile, social analytics into marketing programs: Webtrends

Published: October 26, 2010

Webtrends’ newest executive claims that brands and publishers are placing an increasing emphasis on integrating mobile and social analytics into their multichannel marketing efforts.

Wahlstrom taps speech-to-text analytics to vet mobile local search leads

Published: October 1, 2010

Media agency Wahlstrom has tapped advertising call measurement service provider Telmetrics’ post-call, speech-to-text analytics platform, VoiceTrends.