Tag: truth

Total Results: 14

Do not dump PC experience into mobile: Hyperfactory exec

Published: September 27, 2011

NEW YORK – A Hyperfactory executive at the OMMA Mobile conference said mobile marketing must shift focus from specific phone-based small screens to the consumer’s journey across multiple screens, from tablets to kitchen appliances.

EBay, Android, AT&T: News briefs

Published: August 15, 2011

News briefs: EBay completes Zong acquisition; Android tablets taking share away from iPad: ABI Research; AT&T invests in mobile security.

Sprint opens APIs to developers to spur more app development

Published: October 28, 2010

Sprint has enhanced its application developer Web site to offer more tools and resources for creating applications.

Why analytics is becoming critical to mobile advertising's future

Published: September 7, 2010

Nokia’s recent acquisition of Motally highlights the importance of analytics for mobile advertising to achieve its full potential and take its rightful place at the center of brands’ multichannel strategy.

Mobile dating site traffic surges in summer months: Ground Truth

Published: August 27, 2010

A Ground Truth study reveals that unique visitors to mobile dating sites grew 92 percent between the first week in June and the last week of July.

Mobile Web traffic grows, not slows, during summer

Published: July 30, 2010

Mobile Web browsing has defied traditional Internet traffic trends by increasing this summer rather than dropping off.

Lack of conformity on mobile Web is challenging for publishers

Published: July 19, 2010

Mobile Web publishers must deploy their sites across multiple domain standards to attract the largest audience, according to Ground Truth.

Agencies think that mobile equals apps: MMF panel

Published: June 11, 2010

NEW YORK - Agencies are incorporating mobile to build brand recognition for their clients, but not every mobile site, application or campaign fits all.

Apple bets brands will pay $10M for iAd launch campaigns

Published: April 30, 2010

Apple plans to charge $1 million for in-application iAd packages and $10 million for launch campaigns. Will brands pony up or say "Thanks, but no thanks"?

Ground Truth raises $7M to expand mobile measurement service

Published: April 28, 2010

Ground Truth has raised $7 million in venture capital, which it will use for international expansion and product enhancements.