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Tag: user-generated content


Total Results: 2

Does Google want to be more like Yelp?
Published: September 9, 2011
Google’s acquisition of publisher Zagat may mean search results for restaurants and other local business featuring ratings and reviews, similar to what Yelp offers.
Cosmetics maker Nivea finds beauty in mobile campaigns
Published: March 28, 2008
Cosmetics maker Nivea has wrapped up the second mobile phase of its "Beauty Is …" campaign after results from the first user-generated content effort exceeded expectations.