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Tag: video


Total Results: 309

   Displaying: 1 - 10

Schick sharpens mobile-optimized interactive video to promote razors
Published: April 16, 2015
Schick USA is tapping a mobile-optimized video that asks male consumers to interact with an eccentric character and vote for their top three indisposable comforts to promote its Xtreme3 razors, suggesting that consumer packaged goods marketers would be well-served to offer interactive elements in their mobile video campaigns.
Second screen is where content creators will succeed or fail: Accenture
Published: April 14, 2015
Viewership of movies and other long-form video content on a television screen dropped 13 percent over the past year while mobile is increasingly the go-to choice for consuming entertainment content, presenting a host of challenges and opportunities for companies, according to a new report from Accenture.
Skintimateís music video hits right notes for Pitch Perfect 2 tie-in
Published: April 8, 2015
Energizer Personal Care brands Schick and Skintimate get a leg up on mobile in a new integrated tie-in with Universal Picturesí Pitch Perfect 2 that is focused on leg care routines and includes a music video, a mobile-optimized Web site and native ads on the Huffington Post mobile news feed.
Schick exec says social media influencers catapult mobile video effectiveness
Published: March 19, 2015
NEW YORK Ė A Schick executive at the 2015 Mobile Marketing Association Forum New York affirmed that tapping social media influencers on YouTube catapults the effectiveness and reach of mobile video advertising, provided that the influencers are allowed creativity to expand on the brandís message.
Canonís video campaign sees 77pc completion rate on mobile
Published: February 12, 2015
Camera manufacturer Canon recently ran an omnichannel video campaign to boost engagement with its customers and saw a 77 percent completion rate of the video on mobile channels.
Amazon aims for mobile streaming dominance with Prime original films
Published: January 21, 2015
Amazon is attempting to dominate the mobile streaming sector by producing and acquiring original films for early distribution on its Amazon Prime Instant Video platform, suggesting that consumers continue to demand a wider variety of movie viewing options on mobile devices.
The Interview opens door to mobile streaming, but challenges persist
Published: January 20, 2015
Given the commotion surrounding Sonyís controversial film The Interview, experts believe there are both challenges and opportunities associated with leveraging the mobile channel for online streaming services for tech-savvy consumers.
Imitation Gameís PlayCaptcha campaign sees 99pc completion rate
Published: January 20, 2015
Film studio StudioCanalís video ad campaign in Britain for its film, Imitation Game, garnered a positive response, including a 99.5 percent user completion rate, and delivered nearly 60 hours of brand engagement.
Keek social video app offers exclusive content for Learn to Ride snowboarding series
Published: January 6, 2015
Learn to Ride is partnering with social video network application Keek to offer snowboard fans exclusive content from the series, which provides media and celebrities a chance to learn to ride from professional snowboarders.
Sony's The Interview available to mobile viewers via Internet streaming
Published: December 29, 2014
Sony's controversial film The Interview is available for view on mobile devices via Internet streaming through digital media company Kernel.