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Tag: video


Total Results: 306

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Schick exec says social media influencers catapult mobile video effectiveness
Published: March 19, 2015
NEW YORK Ė A Schick executive at the 2015 Mobile Marketing Association Forum New York affirmed that tapping social media influencers on YouTube catapults the effectiveness and reach of mobile video advertising, provided that the influencers are allowed creativity to expand on the brandís message.
Canonís video campaign sees 77pc completion rate on mobile
Published: February 12, 2015
Camera manufacturer Canon recently ran an omnichannel video campaign to boost engagement with its customers and saw a 77 percent completion rate of the video on mobile channels.
Amazon aims for mobile streaming dominance with Prime original films
Published: January 21, 2015
Amazon is attempting to dominate the mobile streaming sector by producing and acquiring original films for early distribution on its Amazon Prime Instant Video platform, suggesting that consumers continue to demand a wider variety of movie viewing options on mobile devices.
The Interview opens door to mobile streaming, but challenges persist
Published: January 20, 2015
Given the commotion surrounding Sonyís controversial film The Interview, experts believe there are both challenges and opportunities associated with leveraging the mobile channel for online streaming services for tech-savvy consumers.
Imitation Gameís PlayCaptcha campaign sees 99pc completion rate
Published: January 20, 2015
Film studio StudioCanalís video ad campaign in Britain for its film, Imitation Game, garnered a positive response, including a 99.5 percent user completion rate, and delivered nearly 60 hours of brand engagement.
Keek social video app offers exclusive content for Learn to Ride snowboarding series
Published: January 6, 2015
Learn to Ride is partnering with social video network application Keek to offer snowboard fans exclusive content from the series, which provides media and celebrities a chance to learn to ride from professional snowboarders.
Sony's The Interview available to mobile viewers via Internet streaming
Published: December 29, 2014
Sony's controversial film The Interview is available for view on mobile devices via Internet streaming through digital media company Kernel.
Mobile Minutes: BlackBerry Classic; Facebook video ads; stopping Amazon; NBC TV everywhere
Published: December 18, 2014
Today in mobile marketing - BlackBerry woos keyboard loyalists with Classic device launch; Video ads are performing well on Facebook, but YouTube still accounts for more views; Amazon not as unstoppable as it may appear; NBC pushes TV Everywhere with plan for live TV on mobile.
Philipsí Designed to Play video campaign sees high engagement on mobile
Published: December 15, 2014
With strong engagement rates in its first year, Philipsí Designed to Play mobile campaign for its razors is being extended with a few tweaks to enhance the performance and better reach young, tech-savvy consumers with fun, interactive videos.
4 trends developing in content marketing in 2015
Published: December 5, 2014
By Ian Foley

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

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