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Tag: video

Total Results: 454

   Displaying: 1 - 10

Zappos bridges social, mail to champion out-of-the-box thinking
Published: May 24, 2016
Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a special-edition delivery box that can be transformed into several objects, such as a smartphone holder.
Quaker State highlights marketing clichés via satirical, Onion-produced social campaign
Published: May 19, 2016
Motor oil brand Quaker State is bringing a satirical spin to its latest social media campaign – created in conjunction with digital media company Onion Inc. – with a custom YouTube video that pokes fun at marketing fads used to attract customers.
Darby Smart DIY site crafts deeper engagement with mobile video
Published: May 19, 2016
Do-it-yourself startup Darby Smart combines how-to videos and shoppable content in a Pinterest-like layout, with mobile and video key ways that consumers engage with the platform.
NBA scores mobile viewers with YouTube channel featuring fan-created content
Published: May 18, 2016
The National Basketball Association is leaning into the pervasiveness of YouTube and mobile video with a new channel that will feature fan-generated content for all-things basketball related, an attempt to appeal to millennials with an organic content experience.
Barilla cooks up passion for pasta via mobile videos with social influencer
Published: May 17, 2016
Pasta brand Barilla is targeting the millennial demographic by partnering with social influencer Hannah Hart, creator of My Drunk Kitchen, in a new YouTube series that features a playful take on interviewing and cooking.
Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads
Published: May 17, 2016
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.
Instagram’s video carousel ads a chance to spin creative stories
Published: May 16, 2016
Instagram’s recent rollout of swipeable carousel advertisements underscores the momentous shift to video marketing on mobile and also signals the need for innovative storytelling that makes use of new creative assets instead of repurposing existing content.
Vertical video ad unit looks familiar to millennials
Published: May 4, 2016
The Daily Dot is among the publishers planning to test a new programmatic vertical mobile video ad unit, reflecting the need to deliver experiences tailored to mobile users as traffic from smartphones continues to grow.
Hilton checks in virtual reality push via 360-degree video experience
Published: May 3, 2016
Hilton Hotels & Resorts is one of the first hospitality marketers to leverage 360-degree video in an ad unit that enables consumers to tilt or rotate their smartphones as they are immersed in a virtual visit to the chain's Barbados resort.
Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
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