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Tag: video

Total Results: 356

   Displaying: 1 - 10

Toyota revs up content for AOL and NBCUniversal’s mobile-first partnership
Published: October 1, 2015
Toyota Motor is the first advertising partner opening its doors to branding initiatives and original Web series development as part of AOL On and NBCUniversal’s new partnership, which will further AOL’s digitization goals by rolling out premium content across a slew of mobile platforms.
Estée Lauder pokes fun at mobile phone addiction in Kendall Jenner-fronted film
Published: September 30, 2015
Beauty marketer Estée Lauder is showcasing the lasting effects of its new Double Wear Makeup To Go Liquid Compact with a campaign that paints the product as the life of the party.
Mobile Minutes: Vertical video; Apple malware; Samsung Pay; Click fraud
Published: September 25, 2015
Today in mobile marketing – Vertical video pays off for Snapchat; Apple lists top 25 apps hit by malware; Samsung touts mobile payment success; The fake traffic schemes that are rotting the Internet.
NBC promotes Heroes Reborn with YouTube stars in 360 video
Published: September 24, 2015
NBC is leveraging 360 video technology and a popular YouTube star for the debut of Heroes Reborn in an attempt to harness the growing interest in mobile video and unique content to standout in the fall television premiere frenzy.
Century 21 tackles creative challenges of native video with strong results
Published: September 21, 2015
Real estate firm Century 21's use of text overlays and a strong call-to-action for a new mobile native video campaign is resonating, with more than 25,000 video views at a cost of $0.02 per view after the first five days.
Mobile Minutes: IPhone sales; Tablets redux; Video ads; Japan’s wireless carriers
Published: September 15, 2015
Today in mobile marketing – Apple says iPhone on pace to beat last year's first weekend; Why tablets are the future of computing; Shares of Japan’s top mobile carriers drop after prime minister’s comments; Are video ads worth it? About 40 percent of ad agencies say they're not sure.
How adidas, Carl’s Jr. and GM get auto-play video right
Published: September 11, 2015
Brands such as Carl’s Jr., adidas, History channel and GM are using immediate hooks, quick cuts and oversized texts as well as a focus on visuals over sound in auto-play videos for mobile native environments and seeing strong results, according to a new report from comScore and Opera Mediaworks.
Personalized, cross-channel ads upshot of programming shift to mobile
Published: September 9, 2015
As Verizon and others lobby for a role in the growing mobile television programming space, the winners will be those that offer means of more personalized and cross-channel marketing for advertisers.
Zegna pushes shopping as sport in fall/winter campaign
Published: August 31, 2015
Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.
Lexus creates immersive video to highlight life on the road
Published: August 25, 2015
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
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