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Tag: video

Total Results: 348

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Zegna pushes shopping as sport in fall/winter campaign
Published: August 31, 2015
Italian menswear label Ermenegildo Zegna is continuing to build its “tailoring meets sportswear” philosophy with a shoppable video unveiling the fall/winter 2015 Z Zegna collection.
Lexus creates immersive video to highlight life on the road
Published: August 25, 2015
Toyota Corp.’s Lexus is exploring a different kind of life on the road with an immersive video experience featuring cyclist Christian Vande Velde.
Audi sees 80pc higher completion rate with vertical mobile video ads
Published: August 24, 2015
Brands such as Audi, AT&T, NBC and Target have all recently run vertical video ad campaigns and more are reportedly in the works as marketers look to better tailor their mobile advertising to consumer use.
Bravo, E!, Oxygen celebrate fans by lifting Dubsmash videos
Published: August 20, 2015
Cable networks Bravo, E! and Oxygen are launching a social media call-to-action in partnership with Dubsmash, featuring fans’ videos on air and showcasing the impact that mobile has on television programming.
Mobile marketers consider vertical video and its challenges
Published: August 7, 2015
Videos in a vertical aspect ratio are becoming a common sight on mobile due to new social platforms in this format such as Snapchat, Periscope, Meerkat and Facebook, and marketers should learn to adapt to the upright content within their omnichannel approach without leaving the traditional approach behind.
Best Buy, Taco Bell prove YouTube stars’ cachet among millennials
Published: August 6, 2015
Brands such as Best Buy and Taco Bell are tapping YouTube celebrities to appear in their social media and mobile video advertisements, finding lucrative marketing potential with younger consumers and the back-to-school season.
DC Shoes’ mobile success no pipe dream with viral motorbike video
Published: August 6, 2015
Footwear manufacturer DC Shoes Company is reaping the benefits of viral marketing with a sponsorship of a YouTube video that has taken off on social media, promoting its merchandise and securing a positive brand image with its fans.
Growing concerns over ad viewability: 3 reasons brands should go in-app
Published: August 4, 2015
By Craig Palli

Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.

Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Old Navy adds star power to back-to-school push with YouTube personalities
Published: July 29, 2015
As younger consumers increasingly become enamored of YouTube personalities over mainstream television and film stars, Old Navy is the latest big brand to recognize the potential of connecting with the fans of these new digital celebrities as it heads into the crucial back-to-school shopping period.
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