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Tag: video

Total Results: 406

   Displaying: 1 - 10

X Games provides access to at-home Instagram users for maximum awareness
Published: February 2, 2016
ESPNís annual sports event X Games is ramping up consumer engagement on Instagram through a campaign in which user-generated content is aggregated and a link is provided to targeted users.
Super Bowl advertisers must advance their mobile game with streaming
Published: January 29, 2016
The National Football League is furthering its content on streaming platforms, cognizant of the growing demand for standalone viewing services on mobile devices, meaning advertisers must adapt their Super Bowl strategies to include these platforms or risk being left behind.
Vadio turns up the volume, names Brent Hieggelke SVP
Published: January 27, 2016
As streaming music video starts landing on more mobile applications and sites, startup Vadio is looking to conquer this growth area with the assistance of new senior vice president of marketing, Brent Hieggelke, who helped build Urban Airship into a mobile engagement leader.
Mobile Minutes: Spotify adds video; Free Wi-Fi; GrubHub brightens outlook; Twitter exits
Published: January 26, 2016
Today in mobile marketing Ė Spotify will bring you video starting this week; Even the super rich want free Wi-Fi in hotels; GrubHub to select two directors, brightens outlook, unveils buyback; Twitter CEO confirms exit of 4 phenomenal execs.
E! packages mobile video for Instagram, teasing its upcoming episodes
Published: January 19, 2016
E! News has been improving its video strategy on Instagram with branded clips, but most recently it has been teasing upcoming news segments with highlights of what is to come.
Toyota sparks customized storytelling via 100,000 targeted video ads
Published: January 15, 2016
Working with 100 interchangeable clips, Toyota is reaching Facebook users with video ads for the RAV4 that are customized for each viewer, resulting in more than 100,000 different spots.
Axe celebrates individuality with Instagram video series
Published: January 15, 2016
Unileverís Axe brand is positioning itself as a fixture in menís grooming habits with a series of 15-second videos offering quick styling tips, borrowing a page from the playbook for beauty brands targeting millennial women.
Tough Mudder says every day is a training opportunity in new videos
Published: January 14, 2016
Endurance event Tough Mudder is looking to recruit newcomers through a social media campaign that taps firsthand experiences and the pull of mobile video.
Mars Chocolate, TruMoo pair instant-play video, purchase history for in-store impact
Published: January 13, 2016
In a sign of how mobile video advertising is getting more precise, brands such as Mars Chocolate North America and TruMoo are delivering instant-play video ads in popular applications based on offline shopping behavior and measuring the incremental in-store sales lift.
Mobile video's 2016 playbook: Apps, location targeting and native placement
Published: January 12, 2016
With mobile a significant driver of video viewing in 2015, forward-thinking marketers will explore the entire range of engagement opportunities for video content on smartphones in 2016, including in-application strategies, location targeting and native placements.
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