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Tag: video

Total Results: 292

   Displaying: 1 - 10

Why video is dominating mobile
Published: October 16, 2014
By Ian Mullins

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

Zazzle taps personalized messaging to drive mobile engagement
Published: October 7, 2014
LITCHFIELD PARK, AZ – A Zazzle executive at the Mobile Shopping Summit 2014 said connecting the user experience across devices is causing consumers to continue engagement with the online retailer.
Brands invest in miniseries to prolong mobile engagement
Published: October 3, 2014
Long-form video content involving miniseries on YouTube is a rising trend for brands such as Kohl's and Denny's to extend their online and mobile presence.
Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Disney partners with Kohl’s to drive launch of photo-contest app
Published: September 18, 2014
Department store chain Kohl’s and media corporation Disney are relying on mobile in their collaboration to host a singing contest in preparation for a holiday commercial to be aired during the American Music Awards broadcast.
CNBC’s newly redesigned app hones in on personalization, video
Published: September 18, 2014
Business news television channel CNBC has redesigned its mobile application to perfect its video-playing capabilities and allow for user personalization at a time where a tailored user experience has never been more crucial.
Lindt sweetens new product introduction with interactive YouTube series
Published: September 17, 2014
Swiss chocolate maker Lindt is working with online video content provider Maker Studios to develop a romantic comedy that will premiere on YouTube to promote its new chocolate collection, Lindt Hello.
Sony Pictures, Chrysler test Flipboard video ads for deeper engagement
Published: September 16, 2014
Sony Pictures’ action drama Fury and automobile manufacturer Chrysler are a couple of the brands to use magazine mobile application Flipboard’s new video advertisement capabilities, offering full-page ads with no length restrictions.
Bloomberg focuses on imagery in use of mobile video
Published: September 11, 2014
NEW YORK – Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.