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Tag: video

Total Results: 541

   Displaying: 1 - 10

Jack Link's taps user-generated videos for Sasquatch-themed campaign
Published: February 17, 2017
Jack Links is rolling out a new campaign featuring its famous Sasquatch mascot, but this time there is a mobile twist that sees consumers submitting user-generated videos on social media.
Folgers leverages user-generated content for jingle-themed campaign
Published: February 16, 2017
Procter & Gamble's Folgers is tapping into social video to revamp its iconic jingle and mining customers for branded posts to do so.
Rewarded video: Monetization beyond gaming apps
Published: February 14, 2017
By Chris Lam

The vast majority of consumers who download an application are challenging to monetize.

Pizza Hut targets lucrative mobile customers with football video campaign
Published: February 6, 2017
Pizza Hut debuted a social video series combining pizza delivery with football on a day that routinely sees the majority of orders come through mobile.
M&M's celebrates 75th anniversary with fine art VR film
Published: February 2, 2017
Mars' M&M’s is interpreting fine art in a new way by making it immersive, with a 360-degree video, viewable on smartphones and the brand’s social pages.
American Eagle unveils inspirational video series aimed at Gen Z
Published: January 23, 2017
American Eagle’s new video campaign series offers words of encouragement and empowerment to the young people around the country with the words #WeAllCan.
Vine will live on through Twitter with Vine Camera feature
Published: December 20, 2016
After the controversial move to kill its subsidiary Vine, Twitter announced that it is keeping some of Vine’s functionality within the larger Twitter application.
Lifestyles spins common marketing tropes to be more meaningful
Published: December 20, 2016
Ansell condom brand Lifestyles is teasing mobile video viewers to continue watching its preroll ads by taking an “unnecessary censorship” strategy in a new video campaign.
Ford's clever blind spot ad explores potential of vertical mobile video
Published: December 7, 2016
Ford is using the unique aspects of mobile video with a new campaign that promotes its blind spot awareness technology with an interactive video ad designed specifically for mobile.
Clorox 360-video use incorporates innovative Donate Now button
Published: December 6, 2016
The Clorox Company is leveraging 360-video as an immersive tactic to instill the importance of its Safe Water Project, airing on Huffington Post’s digital channels to appeal to a receptive audience.
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