Tag: video

Total Results: 236

Instagram eyes video integration as YouTube, Vine gain steam

Published: June 19, 2013

Facebook acquired Instagram to bring some freshness to its social strategy. But a little over a year later, it is Instagram that is beginning to look a little long in the tooth as Vine and other video-sharing sites take off.

Vine opens up new marketing opportunities with Android app

Published: June 4, 2013

Twitter-owned Vine has launched an Android version of its popular video-sharing application, signaling a continued interest in the platform from marketers and consumers.

Twitter beats Facebook in real-time relevance to mobile ads

Published: May 28, 2013

Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.

YouTube makes premium video play, opening up mobile advertising opportunities

Published: May 13, 2013

As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

SkinCeuticals leverages mobile advertising to drive views of educational video

Published: May 2, 2013

SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.

Samsung, MLB, Celtra: News briefs

Published: April 8, 2013

News briefs - Strong smartphone sales help drive 53pc jump in Samsung’s profit; MLB teams up with Qualcomm to optimize mobile connectivity at ballparks; 47pc watch videos in mobile rich media ads: Celtra

YouTube must scale mobile business as digital video views take off

Published: March 22, 2013

While YouTube has done a good job so far of addressing its growing mobile user base, the revelation that the total number of active users recently reached one billion for the first time points to the need for the company to quickly scale up its mobile efforts or risk getting left behind in this fast moving segment.

CBS rolls out full-episode streaming app to drive viewership

Published: March 19, 2013

CBS has debuted a new iPhone and iPad application that streams episodes of its primetime, daytime and late-night programming.

Conair drives 800K mobile video views by offering app users digital rewards

Published: March 19, 2013

Hair styling appliance manufacturer Conair recently drove 800,000 completed mobile video views over seven weeks by offering users a way to earn digital rewards in exchange for engaging with the brand's content.

Mobile video goes social, opening up new opportunities for marketers

Published: February 14, 2013

With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?