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Tag: video


Total Results: 319

   Displaying: 1 - 10

MAVTV organically expands audience by leveraging new video clip app
Published: May 29, 2015
Motorsports cable network MAVTV has partnered with social media application Clippit to share clips from the network with fans, putting promotion in consumers’ hands to create a more widespread and authentic marketing representation.
Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab
Published: May 26, 2015
While Pinterest and Snapchat continued to signal their big aspirations in mobile advertising last week, the industry’s 800-lb. gorilla named Google adeptly moved to guarantee a significant share of marketers’ budgets with a commerce push on YouTube and the readying of a similar strategy on search.
We The Economy taps into mobile's potential for massive reach
Published: May 22, 2015
Vulcan Productions’ partnership with short-film producer and distributor Cinelan unlocked the potential of mobile with its We The Economy film series, which reached millions of viewers through a mobile-first strategy, including an application where the films are viewable in their entirety.
Banana Boat showboats power of mobile video via digital postcard
Published: May 21, 2015
Energizer Personal Care’s Banana Boat sunscreen brand is gearing up for summer, its biggest sales season, with the Great Big Family Reunion sweepstakes and a companion mobile-optimized site that offers opportunities for entry as well as a customizable digital video that consumers can send to their family members via mobile, proving video’s growing popularity in marketing campaigns.
Snapchat and Spotify challenge YouTube as premiere music video source
Published: May 21, 2015
Snapchat takes another step towards its goal of becoming the go-to place for millennials with the release of music videos on its Discover feature, while Spotify introduces a redesign for mobile users with a focus on video content, moves that turn up the heat on YouTube in the digital music video scene.
Cadreon exec: Finding the right data is key to programmatic mobile, video
Published: May 12, 2015
NEW YORK – An executive from digital marketing platform Cadreon North America at the IAB Advertising Technology Marketplace Spotlight: Programmatic conference explained that data is the heart of advertising but not all data is key, making it important to weed out which information is most beneficial to advertisers.
Coca-Cola uncaps mobile to reach mothers via interactive video, free call
Published: May 8, 2015
In anticipation of Mother's Day, Coca-Cola is uncapping mobile to help consumers reach their mothers worldwide by showcasing an interactive video about the relationship between parent and child, and offering viewers a free three-minute phone call to their mothers anywhere in the world upon completion of the video
Amazon, JetBlue partnership brings Prime Instant Video to skies
Published: May 6, 2015
JetBlue is partnering with Amazon to bring the ecommerce giant's Prime Instant Video service to airplanes this year, enabling fliers who are Prime members to access tens of thousands of television shows and movies via their mobile devices while in-flight and further augmenting the airline sector’s move to mobile-enhanced entertainment systems.
Churchill Downs turns Kentucky Derby fans into commentators via mobile video
Published: April 29, 2015
The Kentucky Derby and the Churchill Downs racetrack are partnering with AOL.com to roll out a social media contest asking mobile users to display their commentating skills by uploading a video announcing final moments from previous Derby races to Vine, Twitter and Instagram, showing how marketers can take a unique angle with their mobile video campaigns.
The Frye Company crafts authentic consumer connection with Instagram docuseries
Published: April 22, 2015
Footwear brand The Frye Company is releasing a 20-part docuseries on Instagram and YouTube to further secure its brand image as an authentic and artisan-based manufacturer.
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