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Tag: video

Total Results: 299

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Mobile Minutes: BlackBerry Classic; Facebook video ads; stopping Amazon; NBC TV everywhere
Published: December 18, 2014
Today in mobile marketing - BlackBerry woos keyboard loyalists with Classic device launch; Video ads are performing well on Facebook, but YouTube still accounts for more views; Amazon not as unstoppable as it may appear; NBC pushes TV Everywhere with plan for live TV on mobile.
Philips’ Designed to Play video campaign sees high engagement on mobile
Published: December 15, 2014
With strong engagement rates in its first year, Philips’ Designed to Play mobile campaign for its razors is being extended with a few tweaks to enhance the performance and better reach young, tech-savvy consumers with fun, interactive videos.
4 trends developing in content marketing in 2015
Published: December 5, 2014
By Ian Foley

Content marketing has shown tremendous growth in 2014, but what are some of the trends to look out for in 2015? How can brands and publishers take advantage of these trends?

Millennial behavior helps shape Condé Nast Entertainment’s mobile video strategy
Published: November 6, 2014
NEW YORK – Condé Nast Entertainment executives at the Mobile Women to Watch 2015 Summit said that insights into millennial behavior are helping to shape its overall marketing strategy due to this group's extensive use of mobile devices.
Standardization, measurement are tallest hurdles for mobile video
Published: November 5, 2014
NEW YORK – Several marketers participating in a panel discussion at the Mobile Women to Watch 2015 Summit said while mobile video is one of the most important strategies for their companies, standardization and the ability to measure those efforts rank among the highest hurdles to surmount.
FCC proposal would widen opening for mobile video services, advertising
Published: October 30, 2014
In a reflection of how mobile is disrupting the way that television and cable shows are distributed and consumed, the Federal Communications Commission is considering giving Internet-based video distributors wider access to programming.
Sin City 2 sees 670K views in Coub trailer contest
Published: October 23, 2014
Troublemaker Studios collaborated with video creator platform Coub to raise awareness for Sin City: A Dame To Kill For through a trailer contest that garnered 200 submissions and 670,000 views.
Why video is dominating mobile
Published: October 16, 2014
By Ian Mullins

Research has shown that mobile video views have increased a massive 400 percent in the past two years, doubling in the last year alone.

Zazzle taps personalized messaging to drive mobile engagement
Published: October 7, 2014
LITCHFIELD PARK, AZ – A Zazzle executive at the Mobile Shopping Summit 2014 said connecting the user experience across devices is causing consumers to continue engagement with the online retailer.
Brands invest in miniseries to prolong mobile engagement
Published: October 3, 2014
Long-form video content involving miniseries on YouTube is a rising trend for brands such as Kohl's and Denny's to extend their online and mobile presence.
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