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Tag: video


Total Results: 273

   Displaying: 1 - 10

Applebee’s consistent, interactive video experience across screens drives sales lift
Published: July 24, 2014
A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.
Cosmopolitan Magazine widens range with multi-platform video service CosmoBody
Published: July 18, 2014
Hearst Corporation’s women’s magazine Cosmopolitan accompanies the launch of a mobile-optimized Web site alongside a multi-platform fitness video channel CosmoBody, available on a mobile application upon subscription, in attempt to broaden the brand's reach.
Levi’s mobile-focused film jump-starts new engagement platform, brand reintroduction
Published: July 2, 2014
Apparel brand Levi Strauss and Co. has launched the global campaign “Live in Levi’s” to encourage mobile submissions showcasing everyday life in the brand’s clothing that will be compiled into a social film later this year.
Significant mobile video consumption rate underscores need for quality: report
Published: July 1, 2014
Video consumption has truly gone mobile, with 75 percent of consumers watching videos on their smartphones and 87 percent watching on tablets, as opposed to desktop or laptop usage, according to IDG Global Solutions’ most recent Global Mobile Survey.
Opera Mediaworks buys AdColony as mobile video quickly heats up
Published: June 25, 2014
In the latest sign that a race is on among mobile advertising platforms to gain ground in mobile video, Opera Mediaworks has acquired AdColony for $75 million in cash plus potential earn-out payments of up to $275 million.
Honda targets gamers, sports enthusiasts on mobile to drive Fit awareness
Published: June 23, 2014
American Honda Motor Co. will promote its 2015 subcompact Fit car in advertisements on mobile gaming and sports sites, including a tie-in with video fighting game Ultra Street Fighter IV.
Mondelez bets on programmatic for screen-agnostic online video strategy
Published: June 18, 2014
With online video driving higher unduplicated reach and ROI for Mondelez, the marketer has made a big commitment to programmatic to improve the effectiveness of online video buys across screens.
Old Navy, L’Oreal drive mobile video relevancy with enhanced targeting
Published: June 10, 2014
Old Navy, L’Oreal Paris, Kraft Foods and Mondelez are leading the way when it comes to taking a more targeted approach to mobile video as the launch partners for a new solution that delivers pre-roll ads to specific audiences.
Red Bull unleashes one-click Twitter video to hook app downloads
Published: May 12, 2014
Red Bull is one of the first brands to try out a new Twitter ad format that automatically plays video when a tweet is clicked on to promote the newest addition to its growing portfolio of applications.
Mobile Minutes: Facebook, Tesco, Google Wallet, millennials
Published: May 7, 2014
Today in mobile marketing - Brands face tough screening for Facebook video ads; Tesco to launch own-brand smartphone; Google Wallet is said to be landing on Google Glass; Mobile app helps millennials manage money.
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