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Tag: video

Total Results: 340

   Displaying: 1 - 10

Facebook adds $1B in ad revenue, with mobile’s share topping 75pc
Published: July 30, 2015
Facebook tapped into an additional $1 billion in ad revenue during the second quarter compared to a year ago, with mobile’s percentage topping 75 percent for the first time as big brands followed consumers to where they are increasingly spending their time.
Old Navy adds star power to back-to-school push with YouTube personalities
Published: July 29, 2015
As younger consumers increasingly become enamored of YouTube personalities over mainstream television and film stars, Old Navy is the latest big brand to recognize the potential of connecting with the fans of these new digital celebrities as it heads into the crucial back-to-school shopping period.
Wallflower Jeans brings YouTube to bricks-and-mortar stores for back-to-school promotion
Published: July 27, 2015
Juniors brand Wallflower Jeans is integrating QR codes, YouTube celebrities and video with in-store experiences in a unique back-to-school campaign to connect with teen girls.
Can YouTube’s success survive coming deluge of mobile video content?
Published: July 22, 2015
Google recently claimed that YouTube has become bigger than any U.S. cable network, with mobile viewing sessions increasing 50 percent year-over-year, making the mobile video space difficult for other mobile streaming platforms but not impossible.
Omega highlights relatability with user-generated campaign and video
Published: July 14, 2015
Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.
Chi-Chi’s concocts spicy blend of mobile video, music on Pandora
Published: July 10, 2015
Hormel Foods’ Chi-Chi’s salsa and snacks brand blends American and Mexican cultures as well as mobile video and streaming music in a comprehensive campaign on Pandora that adds spice to the usual humdrum branded station.
Saks fights for shoe love with Stuart Weitzman social video - Luxury Daily
Published: July 8, 2015
Luxury Daily today - Saks fights for shoe love with Stuart Weitzman social video; Top 10 brand social videos of Q2.
Majority of online video views will soon occur on mobile: report
Published: July 6, 2015
As storytelling pulls in mobile video viewers, more and more users are following through video ads until completion, with 79 percent of ads viewed in their entirety, according to a new report from Ooyala.
Oprah Winfrey Network brings video clips to emoji keyboards for fan engagement
Published: July 6, 2015
The Oprah Winfrey Network has introduced videos into an emoji keyboard to encourage fans of Tyler Perry’s The Haves and Have Nots to share content while having fun with the show and building awareness.
Skippy cracks open auto-play video’s potential on Pandora
Published: July 2, 2015
As auto-play video ads increasingly become the norm on mobile platforms, recent efforts from big brands such as Hormel’s Skippy reflect the importance of experiences that are entertaining and native to the environment.
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