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Tag: video


Total Results: 515

   Displaying: 1 - 10

For mobile video, the shorter the better, says InMobi exec
Published: September 27, 2016
An executive from inMobi at the MMA SM2 Innovation Summit 2016 discussed the rise of mobile video and provided strategies brands can use to make the most of the formatís surge in popularity.
Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brandís use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

Twitterís new live-streaming apps disseminate premium video across more devices
Published: September 15, 2016
Twitterís introduction of new video applications compatible with Xbox One, Amazon Fire TV and Apple TV devices underscores the rapidly growing number of avenues on which brands can broadcast premium live-streaming content.
Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandoraís new pricing strategy
Published: September 8, 2016
Today in mobile marketing Ė Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.

LG kickstarts fitness enthusiasts' interest with mobile video tips
Published: August 30, 2016
LG Electronics is blending celebrity endorsements, fitness content and YouTube tutorials to show off its new upgraded washer in a four-part video series that demonstrates how consumers can use the product to quickly clean their active wear.
Petfinder's hope to go viral leans on donation promise
Published: August 30, 2016
Petfinder is focusing on the heart of its organization by celebrating an anniversary with a social media campaign that plays on Internet dating, prompting users to share photos with pets that owners met on its database.
Old El Pasoís promoted videos on Pinterest yield 4x ad memorability
Published: August 25, 2016
Old El Paso was one of the first marketers to leverage Pinterest's Promoted Video unit by targeting food enthusiasts with a simple recipe and animating the preview as they scrolled back and forth, resulting in four times more memorability than a non-video ad.
Baxter of California joins facts and comedy with new video series
Published: August 25, 2016
Menís grooming brand Baxter of California is appealing to young consumers with an educational social video series that taps satire and famous comedians to answer menís questions on grooming with an accompanying informational digital hub.
Annie's cooks up connections with Facebook fans, supporting brand expansion
Published: August 24, 2016
Organic packaged food brand Annieís is supporting its growth surge with a video campaign on Facebook that leverages a cuteness-factor, hoping to grab users' attention with animals while scrolling through their news feeds.
Under Armour recruits runners with emotional mobile video, social sharing
Published: August 23, 2016
Under Armour is attempting to create an emotional bond with consumers through a heartfelt mobile video campaign that emphasizes the passion it takes to be a runner paired with a social media contest in which participants prove their love of running.
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