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Tag: video

Total Results: 520

   Displaying: 1 - 10

The North Face debuts social and mobile video campaign targeting urban consumers
Published: October 18, 2016
The North Face is bridging the gap between online and offline marketing by celebrating the opening of its new flagship location in New York with dedicated social and mobile video content, targeting urban consumers who have a higher level of mobile usage.
Ringling Bros. takes back the circus in election-themed social video campaign
Published: October 18, 2016
In a time when new election controversies seem to come out daily and members of all political parties throw out derogatory terms, Ringling Bros. and Barnum & Bailey is launching a social media and mobile video campaign to take back the word “circus” to its original meaning.
Northwestern Mutual partners with Kid President creator for new social video campaign
Published: October 14, 2016
In an effort to remove the stigma around talking about money, life insurance company Northwestern Mutual has partnered with video producer SoulPancake for a digital and social video campaign, appealing to consumers in a non-advertising format.

IHOP introduces photo contest, but its 360-degree video lacks luster
Published: October 12, 2016
IHOP Restaurants is offering customers who win its new socially-driven photo contest a year’s worth of breakfast in support of its new Eat Up Every Moment campaign.
Liberty Mutual recruits 360-degree video, but is the platform worth the investment?
Published: October 10, 2016
Liberty Mutual is helping home and auto owners address their maintenance worries through a series of mobile-optimized 360-degree videos featuring HGTV’s Chip Wade.
For mobile video, the shorter the better, says InMobi exec
Published: September 27, 2016
An executive from inMobi at the MMA SM2 Innovation Summit 2016 discussed the rise of mobile video and provided strategies brands can use to make the most of the format’s surge in popularity.
Social video grows brand interaction with the postmodern consumer
Published: September 16, 2016
By Pau Suris

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

Twitter’s new live-streaming apps disseminate premium video across more devices
Published: September 15, 2016
Twitter’s introduction of new video applications compatible with Xbox One, Amazon Fire TV and Apple TV devices underscores the rapidly growing number of avenues on which brands can broadcast premium live-streaming content.
Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategy
Published: September 8, 2016
Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.

LG kickstarts fitness enthusiasts' interest with mobile video tips
Published: August 30, 2016
LG Electronics is blending celebrity endorsements, fitness content and YouTube tutorials to show off its new upgraded washer in a four-part video series that demonstrates how consumers can use the product to quickly clean their active wear.
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