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Tag: video


Total Results: 289

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Mobile video to accelerate mobile advertising value proposition
Published: September 22, 2014
By Tim Ware

Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there still remains debate as our industry struggles to allocate traditional brand marketing dollars to this opportunity.

Disney partners with Kohl’s to drive launch of photo-contest app
Published: September 18, 2014
Department store chain Kohl’s and media corporation Disney are relying on mobile in their collaboration to host a singing contest in preparation for a holiday commercial to be aired during the American Music Awards broadcast.
CNBC’s newly redesigned app hones in on personalization, video
Published: September 18, 2014
Business news television channel CNBC has redesigned its mobile application to perfect its video-playing capabilities and allow for user personalization at a time where a tailored user experience has never been more crucial.
Lindt sweetens new product introduction with interactive YouTube series
Published: September 17, 2014
Swiss chocolate maker Lindt is working with online video content provider Maker Studios to develop a romantic comedy that will premiere on YouTube to promote its new chocolate collection, Lindt Hello.
Sony Pictures, Chrysler test Flipboard video ads for deeper engagement
Published: September 16, 2014
Sony Pictures’ action drama Fury and automobile manufacturer Chrysler are a couple of the brands to use magazine mobile application Flipboard’s new video advertisement capabilities, offering full-page ads with no length restrictions.
Bloomberg focuses on imagery in use of mobile video
Published: September 11, 2014
NEW YORK – Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
Facebook autoplay ads cause surge in mobile data use
Published: September 9, 2014
Facebook’s autoplay video ads are causing consumers’ mobile data use to rise exponentially, fueling complaints from users.
Fox’s Gotham mobile video ads see 8x lift in engagement
Published: September 9, 2014
People and Entertainment Weekly magazines hosted mobile-centric video ads to promote Fox’s TV show Gotham and saw a lift in engagement 8 times higher than traditional desktop campaigns.
Kohl’s showcases junior fashion line in YouTube series
Published: September 4, 2014
Department store chain Kohl’s is leveraging mobile video in an attempt to reach a young audience and promote its new junior fashion line called S.o. R.a.d.
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