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Tag: video

Total Results: 445

   Displaying: 1 - 10

Facebook’s evolving mobile ad units contribute to 52pc revenue boost
Published: April 28, 2016
Facebook continues to entice advertisers of all shapes and sizes by constantly updating its ad units with new features and placing a bigger spotlight on mobile video, including Facebook Live and 360 video, a strategy that helped the social network see a 52 percent increase in revenue year-over-year.
Lexus IS makes debut for global audience through reveal video
Published: April 28, 2016
Toyota Corp.’s Lexus is extending the reveal of its new IS model beyond the Beijing Auto Show with a dramatic film.
How Macy's tapped mobile video freedom to create emotional bonds
Published: April 27, 2016
NEW YORK – A Macy’s executive at Forrester’s Marketing 2016 Forum explained how digital and mobile video allowed the department store chain to create a more in-depth storytelling piece that generated more than 33 million views.
Coldwell Banker lists fictional $75M X-Men mansion in cinematic campaign
Published: April 26, 2016
Coldwell Banker Real Estate is showcasing a superhero property in preparation for the upcoming “X-Men: Apocalypse” release.
Mobile marketing week in review: Video best practices
Published: April 25, 2016
What is the secret to mobile videos that grab attention and drive a desirable return on investment? Best practices are becoming clearer as brands and media companies double down. Watch this video for the full analysis.
Interactive video revs up while truly native experiences lag
Published: April 22, 2016
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
Honda rents space on smartphones via downloadable lock screens
Published: April 21, 2016
Honda is bringing a more enduring spin to its latest social campaign, which seeks to combat texting and driving by enabling consumers to download branded lock screens as a reminder to keep their phones down while on the road.
Huffington Post makes bold move with virtual reality acquisition
Published: April 21, 2016
AOL’s Huffington Post has acquired virtual reality studio Ryot in a bid to make more compelling mobile content for the publication and brand partners, the latest sign of how the media industry is drastically changing.
H&M ramps up Coachella presence with on-site video, social media integration
Published: April 19, 2016
H&M is taking selfie booths to another level at this year’s Coachella festival with an interactive digital experience that not only makes a lasting impression on attendees for its recycling campaign, but also extends to social video.
Game of Thrones fortifies anticipation via 360-degree Facebook video
Published: April 18, 2016
HBO’s Game of Thrones is building fan excitement ahead of its season six premiere by inviting Facebook users to explore the fictional world of Westeros by using their finger to swivel around a 360-degree video of the program’s opening credits.
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