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Tag: video

Total Results: 331

   Displaying: 1 - 10

Skippy cracks open auto-play videoís potential on Pandora
Published: July 2, 2015
As auto-play video ads increasingly become the norm on mobile platforms, recent efforts from big brands such as Hormelís Skippy reflect the importance of experiences that are entertaining and native to the environment.
Mobile Minutes: Apple Music debuts; Facebookís video play; Google should buy PayPal; Appleís e-book ruling upheld
Published: July 2, 2015
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Is Verizonís mobile-first TV a stopgap on road to self-serve content?
Published: June 25, 2015
Verizonís announcement of a mobile-first Netflix-like service for live and on-demand programming will appeal to advertisers, but bringing in the growing cadre of young cord-cutters could be a tougher sell.
Tecate Light taps YouTubeís Playlist Cards for sequential storytelling
Published: June 24, 2015
Heinekenís Tecate Light beer brand is an early adopter of YouTubeís new Playlist Cards, enabling the brand to tell a story in episodes while giving viewers the ability to watch the series all at once or in installments.
Can Facebook challenge YouTubeís dominance on mobile video?
Published: June 23, 2015
YouTube is currently a critical platform for mobile video but, as consumption continues to grow, Facebook is making a play for a bigger role, which means marketers should consider boosting their video strategy on Facebook, given its significant reach.
QSR chains find right marketing ingredients in mobile video
Published: June 22, 2015
As Hooters makes its debut on Snapchat, more quick-service restaurants are turning to mobile-optimized videos to serve snackable ads to millennials and boost sales.
Big Brother offers live streams on mobile to continue building ratings
Published: June 18, 2015
CBSí long-running reality game show, Big Brother, is pulling out all the stops to drum up ratings for its latest season, focusing on mobile to give fans access to exclusive content and live feeds on CBS All Access.
Dove's latest viral video success targets dads with emotional message
Published: June 17, 2015
Unilever's Dove continues its streak of viral video successes with a new entry in advance of Fatherís Day that depicts men first learning their partners are pregnant while simultaneously promoting the brandís Men+Care line.
Amazon streams first episode of Catastrophe on Facebook
Published: June 16, 2015
Amazonís on-demand streaming service is urging consumers to view the first episode of its latest series for free on Facebook for a limited time, a move designed to drum up excitement surrounding the show and help Amazon Instant Video better compete with Netflix and HBO.
3 challenges with using video as a marketing tool
Published: June 12, 2015
By Ian Foley

Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.

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