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Tag: video

Total Results: 286

   Displaying: 1 - 10

Lindt sweetens new product introduction with interactive YouTube series
Published: September 17, 2014
Swiss chocolate maker Lindt is working with online video content provider Maker Studios to develop a romantic comedy that will premiere on YouTube to promote its new chocolate collection, Lindt Hello.
Sony Pictures, Chrysler test Flipboard video ads for deeper engagement
Published: September 16, 2014
Sony Pictures’ action drama Fury and automobile manufacturer Chrysler are a couple of the brands to use magazine mobile application Flipboard’s new video advertisement capabilities, offering full-page ads with no length restrictions.
Bloomberg focuses on imagery in use of mobile video
Published: September 11, 2014
NEW YORK – Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game
Published: September 10, 2014
Unilever is addressing the inclination to skip pre-roll ads on mobile with a mini-game that leverages touch screen capabilities to encourage engagement.
Facebook autoplay ads cause surge in mobile data use
Published: September 9, 2014
Facebook’s autoplay video ads are causing consumers’ mobile data use to rise exponentially, fueling complaints from users.
Fox’s Gotham mobile video ads see 8x lift in engagement
Published: September 9, 2014
People and Entertainment Weekly magazines hosted mobile-centric video ads to promote Fox’s TV show Gotham and saw a lift in engagement 8 times higher than traditional desktop campaigns.
Kohl’s showcases junior fashion line in YouTube series
Published: September 4, 2014
Department store chain Kohl’s is leveraging mobile video in an attempt to reach a young audience and promote its new junior fashion line called S.o. R.a.d.
Gap Dress Normal fall campaign features mobile-friendly elements
Published: August 22, 2014
Clothing and accessories retailer Gap plans to launch its fall campaign Dress Normal with strong mobile aspects, such as the use of video takeovers and GIFs to appeal to a mobile-friendly audience.
Toys R Us applies the sticky nature of mobile video in new ads
Published: August 5, 2014
In its latest ad campaign, Toys "R" Us is tapping traditional television spots and social media networks in a cross-platform strategy that encourages consumers to share how toys inspire their everyday lives.
Kmart’s hip-hop back-to-school videos center on street style
Published: August 5, 2014
Retailer Kmart is promoting its back-to-school apparel and accessories collection with a YouTube video featuring a rap song performed by cafeteria staff that entices students eating lunch to join in and be excited for school.
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