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Tag: video

Total Results: 472

   Displaying: 1 - 10

Advertisers should incorporate real-time content within live-stream ads
Published: June 27, 2016
Marketers are taking a bigger stance on live streaming video on Twitter after sponsored live streams from the National Football League produced positive results, boosting efforts to reach a more engaged audience with real-time content.
Stella Artois ferments seasonal promotion strategy with interactive digital videos
Published: June 24, 2016
Anheuser-Busch's Stella Artois brand is fizzing up product awareness with a season-long campaign that enables OpenTable users to receive special surprises upon booking reservations at participating restaurants and introduces a series of digital videos that allows viewers to share and buy featured items.
Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands
Published: June 24, 2016
Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.
Mobile Minutes: Mobile VR; Twitter’s video app; Instagram’s milestone; Samsung invests in IoT
Published: June 22, 2016
Today in mobile marketing – Mobile virtual reality breakthrough means Gear VR could soon be as powerful as Oculus Rift; Twitter launches mobile app for video creators; Instagram hits 500 million monthly users; Samsung to invest $1.2B in Internet of Things startups and research in US.
Sprite celebrates LeBron James with user-generated elaborate handshake videos
Published: June 21, 2016
Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team's National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.
Playtex Sport unwraps millennial-focused mobile campaign with influencer-curated prizes
Published: June 17, 2016
Playtex Sport is cottoning onto millennials’ affinity for mobile video by rolling out new YouTube clips featuring four female athletes and inviting consumers to interact with the campaign hashtag on social media for a chance to receive a prize pack curated by one of the influencers.
Bonnier Corp. automates short-form video to drive mobile monetization
Published: June 15, 2016
Bonnier Corp. is expanding its mobile video coverage and increasing ad inventory by automating the process of repackaging special interest rich media for easy consumption on smartphones.
Dunkin’ Donuts celebrates mobile ordering rollout with 360-degree video experience
Published: June 14, 2016
Dunkin’ Donuts commemorated the national rollout of on-the-go ordering for its DD Perks loyalty members by dropping clues on its Snapchat account and creating a dedicated landing page for the new application, featuring a 360-degree video of the world’s fastest Dunkin’ run.
OLG flips for mobile advertising with new vertical video campaign
Published: June 13, 2016
Ontario Lottery and Gaming is targeting younger demographics by shifting a new ad campaign into a vertical format to follow the evolution of user behavior and engage consumers on social media platforms in a way that aligns with how they normally view content.
Mobile will account for 49pc of Internet advertising by 2020: PwC
Published: June 13, 2016
Mobile Internet advertising is currently experiencing a major upward trajectory, with this trend set to result in mobile comprising of nearly half of all Internet advertising by 2020 as consumers increasingly eschew their laptops in favor of smartphones, according to a report from PricewaterhouseCoopers.
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