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Tag: video


Total Results: 553

   Displaying: 1 - 10

Buffalo Wild Wings welcomes March Madness with video, Snapchat campaign
Published: March 17, 2017
Buffalo Wild Wings is looking to capture the attention of lucrative customers attached to March Madness thanks to a new video and Snapchat campaign called “We Do It For You.”
Tory Burch encourages women to #EmbraceAmbition in video campaign
Published: March 9, 2017
Tory Burch is launching an ambitious social video series in honor of International Women’s Day and Women’s History Month that encourages viewers, particularly women, to embrace ambition as a positive characteristic.
Chatbots, vertical video and data targeting will reshape advertising this year
Published: March 9, 2017
By Maggie Mesa

For all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.

7-Eleven rewards entrepreneurial women in new video campaign
Published: March 8, 2017
7-Eleven is looking to women entrepreneurs to find its next franchisee, employing them to compete with mobile video creation to make a dramatic impact and show off its support for women.
Lenovo video campaign encourages young girls to take up programming
Published: March 7, 2017
Lenovo is partnering with Amy Poehler’s Smart Girls organization for a new social and mobile video campaign aimed at getting young girls interested in coding and computer science.
MTV courts young women with #SeeHer video campaign
Published: March 6, 2017
MTV and the Association of National Advertisers are coming together for a social video campaign highlighting the resilience and groundbreaking work of women in a variety of industries.
Mashable will host an interactive mobile live stream of SXSW on Twitter
Published: February 28, 2017
Mashable is teaming up with Twitter for live-streaming coverage of this year’s SXSW festival, along with interactive features exclusively for mobile users.
Facebook makes it easier for publishers to seek revenue through video
Published: February 27, 2017
Facebook is beefing up its capabilities for advertisers on publishers’ videos, hoping to combat some of the difficulty that media brands have come across with monetizing their videos on the social media platform.
How marketers can adjust to YouTube dropping unskippable 30-second ads
Published: February 23, 2017
YouTube is dropping support for the 30-second unskippable ad format, phasing it out over the course of the year, meaning video marketers will have to adjust their strategy to fit shorter video formats.
Activia's latest social video campaign offers empowering message for women
Published: February 23, 2017
A new video campaign from Activia, optimized for mobile viewing, offers women an empowering message of self-confidence in the face of a world that is constantly downplaying what they can do.
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