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Tag: video


Total Results: 279

   Displaying: 1 - 10

Gap Dress Normal fall campaign features mobile-friendly elements
Published: August 22, 2014
Clothing and accessories retailer Gap plans to launch its fall campaign Dress Normal with strong mobile aspects, such as the use of video takeovers and GIFs to appeal to a mobile-friendly audience.
Toys R Us applies the sticky nature of mobile video in new ads
Published: August 5, 2014
In its latest ad campaign, Toys "R" Us is tapping traditional television spots and social media networks in a cross-platform strategy that encourages consumers to share how toys inspire their everyday lives.
Kmart’s hip-hop back-to-school videos center on street style
Published: August 5, 2014
Retailer Kmart is promoting its back-to-school apparel and accessories collection with a YouTube video featuring a rap song performed by cafeteria staff that entices students eating lunch to join in and be excited for school.
Under Armour promotes women athletes with fitness-tracking app
Published: August 4, 2014
Sports clothing and accessories brand Under Armour has launched an all encompassing campaign, "I Will What I Want," promoting women’s inner and outer strength with a multichannel digital video and fitness-tracking mobile application.
Old Navy reimagines the celebrity tie-in as mobile video consumption grows
Published: August 1, 2014
Old Navy reimagines the tried-and-true celebrity tie-in for its latest back-to-school campaign by building the effort around stars from YouTube as opposed to TV or film, reflecting how much time teens spend consuming video content from their mobile devices.
Yelp allows user-generated videos to showcase business offerings
Published: July 30, 2014
Online urban guide and review site Yelp now enables its application users to upload short-form video content directly on-page to fully capture the atmosphere of a restaurant, store or other small business.
Applebee’s consistent, interactive video experience across screens drives sales lift
Published: July 24, 2014
A recent Applebee’s campaign exemplifies mobile video’s potential to build brand and drive sales when it is used as part of an interactive, consistent experience across devices, with the chain experiencing a 5 percent sales jump during the first week of the effort.
Cosmopolitan Magazine widens range with multi-platform video service CosmoBody
Published: July 18, 2014
Hearst Corporation’s women’s magazine Cosmopolitan accompanies the launch of a mobile-optimized Web site alongside a multi-platform fitness video channel CosmoBody, available on a mobile application upon subscription, in attempt to broaden the brand's reach.
Levi’s mobile-focused film jump-starts new engagement platform, brand reintroduction
Published: July 2, 2014
Apparel brand Levi Strauss and Co. has launched the global campaign “Live in Levi’s” to encourage mobile submissions showcasing everyday life in the brand’s clothing that will be compiled into a social film later this year.
Significant mobile video consumption rate underscores need for quality: report
Published: July 1, 2014
Video consumption has truly gone mobile, with 75 percent of consumers watching videos on their smartphones and 87 percent watching on tablets, as opposed to desktop or laptop usage, according to IDG Global Solutions’ most recent Global Mobile Survey.
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