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Tag: video

Total Results: 507

   Displaying: 1 - 10

Annie's cooks up connections with Facebook fans, supporting brand expansion
Published: August 24, 2016
Organic packaged food brand Annie’s is supporting its growth surge with a video campaign on Facebook that leverages a cuteness-factor, hoping to grab users' attention with animals while scrolling through their news feeds.
Under Armour recruits runners with emotional mobile video, social sharing
Published: August 23, 2016
Under Armour is attempting to create an emotional bond with consumers through a heartfelt mobile video campaign that emphasizes the passion it takes to be a runner paired with a social media contest in which participants prove their love of running.
Purina blends human, canine athletics with mobile video series
Published: August 22, 2016
Pet food brand Purina Pro Plan is putting its own spin on Olympic content with a mobile video series that features canine athletes competing against a former Olympian in various physical stunts.
Long John Silver’s highlights corporate sustainability with snackable mobile videos
Published: August 19, 2016
Quick-service seafood chain Long John Silver’s is extending its corporate social responsibility outreach to mobile, leveraging several social channels – including Vine, YouTube and Facebook – to showcase mobile videos discussing its focus on sustainability, family and quality.
Duck Tape's mobile road trip shows off creative uses for product
Published: August 15, 2016
ShurTech Brands’ Duck Tape is showing off its fun products by fastening together a multichannel campaign with mobile and 360-video, as well as extra social media support to follow along on a road trip.
AccuWeather's surge in video views is thanks to 360-degree video
Published: August 12, 2016
Digital weather service AccuWeather has precluded a 400 percent increase in monthly video views by introducing 360-degree mobile videos for a more immersive consumer experience.
Herradura blends nightlife elements and enticing visuals in mobile video
Published: August 12, 2016
Brown-Forman’s tequila brand is mixing a cocktail of popular mobile platforms with video that attracts viewers with specially curated audio and video pleasing to the senses in an attempt to solidify the brand’s presence in nightlife.
Context key in online video advertising
Published: August 11, 2016
By Neil Cunningham

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Toyota powers innovation and teamwork through social, video, outdoor installations
Published: August 9, 2016
Toyota is gaining visibility in the Olympics-centric marketing space with an extended look at its teamwork-celebration spot on mobile, which introduces a social call-to-action paired with physical touch boards in public spaces to drive engagement.
Roger Vivier composes musical plot to highlight fall footwear
Published: August 9, 2016
French footwear and accessories label Roger Vivier is spotlighting its fall/winter 2016-17 collection through a lively nighttime tale.
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