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Tag: video

Total Results: 535

   Displaying: 1 - 10

Vine will live on through Twitter with Vine Camera feature
Published: December 20, 2016
After the controversial move to kill its subsidiary Vine, Twitter announced that it is keeping some of Vine’s functionality within the larger Twitter application.
Lifestyles spins common marketing tropes to be more meaningful
Published: December 20, 2016
Ansell condom brand Lifestyles is teasing mobile video viewers to continue watching its preroll ads by taking an “unnecessary censorship” strategy in a new video campaign.
Ford's clever blind spot ad explores potential of vertical mobile video
Published: December 7, 2016
Ford is using the unique aspects of mobile video with a new campaign that promotes its blind spot awareness technology with an interactive video ad designed specifically for mobile.
Clorox 360-video use incorporates innovative Donate Now button
Published: December 6, 2016
The Clorox Company is leveraging 360-video as an immersive tactic to instill the importance of its Safe Water Project, airing on Huffington Post’s digital channels to appeal to a receptive audience.
H&M sees 5pc of monthly engagement driven from Wes Anderson ad
Published: December 5, 2016
H&M's recent high profile video ad created by Oscar-nominated director Wes Anderson prompted an engagement boost in holiday shopping for the fast-fashion brand, driving 18,000 tweets and a 95 percent positive reaction from shoppers.
Top 4 mistakes that video marketers make
Published: December 1, 2016
By Tom More

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

Twitter bets on Star Wars for entertainment live stream success
Published: November 30, 2016
After conquering sports and politics, Twitter is bringing its live streaming into the entertainment sector with a People Magazine partnership that is likely to garner substantial views as consumers gear up for the latest Star Wars installation.
Instagram introduces live video, with massive audience for marketers
Published: November 23, 2016
Instagram is following in the footsteps of its parent company, Facebook, with the introduction of Instagram Live, providing an opportunity for brands to connect with millions of Instagram users in a more organic, unstructured way.
Publishers win election coverage with overwhelming consumer adoption to live stream
Published: November 11, 2016
Live stream is continuing to dramatically evolve the manner in which major news events are being reported, as seen during this past Election Day with Twitter and Buzzfeed garnering 6.8 million unique viewers on its results-coverage stream.
Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
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