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Tag: video


Total Results: 236

   Displaying: 1 - 10

Instagram eyes video integration as YouTube, Vine gain steam
Published: June 19, 2013
Facebook acquired Instagram to bring some freshness to its social strategy. But a little over a year later, it is Instagram that is beginning to look a little long in the tooth as Vine and other video-sharing sites take off.

Vine opens up new marketing opportunities with Android app
Published: June 4, 2013
Twitter-owned Vine has launched an Android version of its popular video-sharing application, signaling a continued interest in the platform from marketers and consumers.
Twitter beats Facebook in real-time relevance to mobile ads
Published: May 28, 2013
Twitter’s mobile advertising strategy just pulled ahead in the race with Google and Facebook through a mixture of real-time content video tied to TV viewing and ads targeting TV viewers who have seen an ad.

YouTube makes premium video play, opening up mobile advertising opportunities
Published: May 13, 2013
As YouTube expands its focus to include premium video, mobile is likely to play a key role in how the content is consumed and in attracting big brand advertisers.

SkinCeuticals leverages mobile advertising to drive views of educational video
Published: May 2, 2013
SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.

Samsung, MLB, Celtra: News briefs
Published: April 8, 2013
News briefs - Strong smartphone sales help drive 53pc jump in Samsung’s profit; MLB teams up with Qualcomm to optimize mobile connectivity at ballparks; 47pc watch videos in mobile rich media ads: Celtra

YouTube must scale mobile business as digital video views take off
Published: March 22, 2013
While YouTube has done a good job so far of addressing its growing mobile user base, the revelation that the total number of active users recently reached one billion for the first time points to the need for the company to quickly scale up its mobile efforts or risk getting left behind in this fast moving segment.

CBS rolls out full-episode streaming app to drive viewership
Published: March 19, 2013
CBS has debuted a new iPhone and iPad application that streams episodes of its primetime, daytime and late-night programming.
Conair drives 800K mobile video views by offering app users digital rewards
Published: March 19, 2013
Hair styling appliance manufacturer Conair recently drove 800,000 completed mobile video views over seven weeks by offering users a way to earn digital rewards in exchange for engaging with the brand's content.

Mobile video goes social, opening up new opportunities for marketers
Published: February 14, 2013
With the recent launch of Vine and similar video recording features for Facebook’s iOS application, social sharing of mobile video content is on the rise. However, are marketers prepared to take advantage of this latest trend?

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