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Tag: video

Total Results: 260

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Valuing engagement over scale in mobile
Published: March 28, 2014
By Leigh Middleton

While advertisers pursue the answer to delivering engaging ads without interrupting user experience, an alternative solution lies elsewhere.

Move to native ads fuels full-length mobile video growth
Published: March 19, 2014
Once reserved for short clips, big brands including General Mills and Pepsi are betting on full-length mobile video as consumers increasingly become more comfortable watching content on their smartphones and tablets.
P&G, Coca-Cola eye bigger role as mobile video producers
Published: March 13, 2014
In a sign of mobile’s growing importance for video content consumption, Procter & Gamble and Coca-Cola are reportedly looking at building branded video streaming channels in India as an alternative to television ads.

How automakers marry display and video ads for mobile potency
Published: March 12, 2014
Automakers lead the pack when it comes to tapping mobile video for brand building by simultaneously incorporating display ads that drive lower-funnel actions such as lead generation.
Mobile video viewing more than doubles YOY: report
Published: December 17, 2013
Mobile and tablet share of online video views increased 133 percent between September 2012 and September 2013, according to a new report from Ooyala.

Mobile video to come of age as significant branding strategy in 2014
Published: December 11, 2013
As mobile video views continue to grow rapidly and ad offerings get better almost every day, mobile video advertising is shaping up to be a significant part of brands’ mobile strategies next year.

ABC News exec: Personalized push alerts, live video a powerful combination
Published: December 9, 2013
Mobile consumption of live video has skyrocketed for ABC News since it introduced a more personalized push notification strategy, with smartphone views surpassing 80 percent of overall online consumption for some news stories.

Blinkx acquires Rhythm NewMedia to scale mobile video
Published: December 5, 2013
Looking to tap into the significant growth in mobile video viewing, Internet video platform Blinkx has acquired mobile video advertising firm Rhythm NewMedia for $65 million.

YouTube paid versus earned media: Which works better on mobile?
Published: November 21, 2013
Despite YouTube's work at monetizing its growing mobile traffic with new advertising units, earned media could be the bigger opportunity if brands can get it right.
65pc prefer watching full-length movies on mobile vs. shorter content
Published: October 29, 2013
When it comes to watching mobile video, 65 percent of consumers prefer to watch full-length movies or television shows over shorter content, according to a new report from Vuclip.
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