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Tag: video

Total Results: 530

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Top 4 mistakes that video marketers make
Published: December 1, 2016
By Tom More

With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.

Twitter bets on Star Wars for entertainment live stream success
Published: November 30, 2016
After conquering sports and politics, Twitter is bringing its live streaming into the entertainment sector with a People Magazine partnership that is likely to garner substantial views as consumers gear up for the latest Star Wars installation.
Instagram introduces live video, with massive audience for marketers
Published: November 23, 2016
Instagram is following in the footsteps of its parent company, Facebook, with the introduction of Instagram Live, providing an opportunity for brands to connect with millions of Instagram users in a more organic, unstructured way.
Publishers win election coverage with overwhelming consumer adoption to live stream
Published: November 11, 2016
Live stream is continuing to dramatically evolve the manner in which major news events are being reported, as seen during this past Election Day with Twitter and Buzzfeed garnering 6.8 million unique viewers on its results-coverage stream.
Will Facebook's ad revenue spike, innovative solutions be enough for marketers?
Published: November 8, 2016
During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary.
Mondelez exec: Attention is the most valuable resource and we are struggling to get it
Published: November 3, 2016
NEW YORK – As brands and marketers compete for consumers’ attention, having a better integration of brand and content is the best way for media to capture that attention, said an exec from Mondelez.
Wendy's unique expedition inside consumers' freezers leaves a lasting impression
Published: November 1, 2016
Wendy’s is highlighting the freshness of its own ingredients through a social and video campaign called Freezer Dig that aims to promote brand interaction on mobile devices.

3 Musketeers' use of slang and heartfelt messaging aims to attract teens
Published: November 1, 2016
Candy manufacturer Mars’ 3 Musketeers brand is hoping to build a bridge for young teens who feel isolated with an empowerment campaign on mobile video that if executed correctly can see significant results.
Subway sandwiches Snapchat between in-store activations, charity for viral goals
Published: October 24, 2016
Sandwich chain Subway is leveraging Snapchat for an in-store special that it hopes will imbue some charitable sentiment with its customers.
White Castle editorial debut taps mobile video for its core audience
Published: October 24, 2016
Fast food chain White Castle is making its leap into editorial content with a five-part recipe series on YouTube, as it hopes to stand out with millennials who flock to video and entertainment on mobile.
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