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Tag: video


Total Results: 486

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Nature Valley feeds Facebook engagement via sentimental video
Published: July 22, 2016
General Millsí Nature Valley brand is leveraging the cachet of emotionally charged mobile video with clips of consumers sharing messages of encouragement to loved ones on Facebook, an initiative that has sparked positive responses from thousands of users.
Star Trek Beyond lands exclusive content on Atom ticketing app
Published: July 20, 2016
Paramount Pictures is launching an immersive campaign to increase theater visits for the upcoming installment of its Star Trek franchise in partnership with ticketing application Atom, including exclusive video content on the platform and free tickets.
Journeys, Amazon sponsor APMA live feed to get close to fans
Published: July 19, 2016
Footwear retailer Journeys, Monster and Amazon have teamed up to sponsor the Alternative Press Music Awards and stream it on mobile devices to deliver a more personal viewing experience.
For mobile video success, start with concept, not length - report
Published: July 14, 2016
While marketers are increasingly interested in short-form video on mobile, the need for long-form content remains strong, with how best to determine when and where to use each still elusive, according to a new report from analyst Lauren deLisa Coleman and Lnk Agency.
Spirits brands inject mobile video with new marketing flavor
Published: July 12, 2016
As mobile video proves its ability to capture a wide swath of millennial consumersí fleeting attention, alcohol marketers including Stoli Vodka are cottoning onto this tactic by consistently rolling out video-centric campaigns with a memorable twist.
Reynolds wraps up mobile with native, video, geo-targeted content for Meredithís titles
Published: July 12, 2016
Reynolds Wrap aluminum foil is appearing in Martha Stewart Facebook videos as part of a new two-year partnership with Meredith Corp. that covers native and editorial custom content, including geo-targeted shopper marketing units.
Five technologies that will transform customer service in five years: Forrester
Published: July 12, 2016
New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.
Mobile marketing in review: Q2ís leading-edge strategies
Published: July 11, 2016
How did savvy mobile marketers break through and grab attention during the second quarter? Watch this video for the full analysis.
Nat Geo Wild leans into mobile video for new series targeting millennials
Published: July 8, 2016
National Geographicís Nat Geo Wild network is airing its first online-exclusive series, a 16-part show launching on the brand's YouTube channel, to capture a growing audience of younger viewers who are more interested in snackable mobile content.
The Gothamist makes move to increase Snapchat visibility for brands
Published: July 6, 2016
The Gothamist is providing advertisers with a social media button that leads readers to their Snapchat page, driving visibility for brands on the popular social media platform.
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