Tag: video

Total Results: 207

Coors Light sponsors mobile streaming concert series

Published: November 25, 2009

Coors Light is sponsoring a multiplatform streaming concert series that is available on all Web-enabled handsets that support video.

Sony BRAVIA mobile campaign achieves 300K downloads in 10 days

Published: November 23, 2009

Sony BRAVIA’s preroll mobile video advertising campaign to promote its HDTVs resulted in more than 300,000 downloads in 10 days.

AdMob launches mobile video ad unit for iPhone

Published: November 18, 2009

Mobile ad network AdMob, which was recently acquired by Google Inc., has launched an interactive video ad unit for Apple's iPhone.

Sony Music Entertainment launches Michael Jackson mobile site

Published: November 12, 2009

Sony Music Entertainment plans to optimize the Web destinations of its artists for mobile and the first mobile site to roll out is for the late King of Pop himself, Michael Jackson.

“Twilight Saga: New Moon” taps AT&T for multichannel campaign

Published: November 11, 2009

Summit Entertainment is partnering with AT&T to build excitement for the Nov. 20 release of the second film installment of its Twilight Saga franchise.

Reebok mobile video campaign claims 50 percent CTR

Published: November 6, 2009

Reebok issued a call-to-action asking consumers to view a mobile video and enter a sweepstakes by opting-in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

Fox Business launches iPhone app to extend brand

Published: October 30, 2009

Fox Business has launched an iPhone application that features live streaming content to extend its digital brand.

Altar Boyz musical runs video ad within NYC tourism app

Published: October 29, 2009

Off-Broadway musical "Altar Boyz" is running a promotional video within CityShow NYC, a GPS application for iPhone that is an audio/visual guide to New York City.

Coca-Cola's Fanta mobile effort claimed to exceed expectations

Published: October 19, 2009

Coca-Cola Co. soft drink brand Fanta’s use of mobile to promote its Search for the Fourth Fantana campaign set new records of mobile engagement.

Golf Digest uses 2D bar codes to engage readers with video content

Published: October 13, 2009

Golf Digest is using Microsoft Tags within its editorial products to bring exclusive content to readers.