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Tag: viral marketing

Total Results: 2

Sony amps up mobile advertising for 2012 flick: Published: October 7, 2009; The world may be coming to an end in Sony Pictures Entertainment�s new disaster flick �2012,� but not before the film company taps mobile for its marketing efforts.
SMS and its role in viral marketing: Published: April 14, 2009; By Nisheeth Mohan
Viral marketing rides on SMS in the mobile world. The implications of depending on texting when exploiting viral marketing in the mobile arena are significant.