Tag: wallpapers

Total Results: 10

NBA to ramp up mobile content offerings for fan engagement

Published: March 29, 2011

The National Basketball Association is placing an increasing emphasis on mobile content as a key element of its strategy to engage fans across all media channels.

Verizon lawsuit alleging premium SMS fraud serves as cautionary tale

Published: March 11, 2011

If the Verizon Wireless lawsuit against bad actors misusing premium SMS teaches marketers anything, it is play by the Mobile Marketing Association’s best-practice guidelines or pay the price.

BlackBerry continues smartphone dominance across US: Myxer

Published: April 9, 2010

While Apple’s iPhone and Google’s Android are getting the most buzz, Research In Motion’s BlackBerry has shown impressive results and rapid growth, according to Myxer’s latest BoomBox report.

Estee Lauder courts women with mobile holiday wish-list sender

Published: December 23, 2009

Estee Lauder, a manufacturer of cosmetics and skincare products, has launched a mobile storefront where users can go to send gift ideas via a wish list to friends and family during the holidays.

Lionsgate taps mobile for Crank 2 content distribution

Published: October 27, 2009

Movie and television giant Lionsgate Home Entertainment is letting owners of the Crank 2: High Voltage Blu-Ray disc access ringtones and mobile wallpapers related to the film.

Saavn Bollywood content now on deck with top five carriers

Published: April 17, 2009

Now that Saavn, provider of Bollywood and Indian digital entertainment, has inked a deal with Sprint, it is on-deck with the top five carriers in the U.S.

Fox launches Family Guy, American Dad, King of the Hill mobile content

Published: March 24, 2009

Fox is expanding its offering of "Family Guy" themed mobile content and launching mobile content based on "American Dad" and "King of the Hill."

Virgin Atlantic runs Love From Above mobile campaign

Published: January 19, 2009

Virgin Atlantic Airways Ltd. launched a WAP site and ran a mobile marketing campaign to promote its transatlantic offering between New York and London.

5th Finger, Aura launch Bluetooth proximity marketing platform

Published: November 17, 2008

5th Finger has partnered with proximity marketing specialist Aura Interactive to offer advertisers a BlueZone marketing platform featuring Bluetooth, Wi-Fi, SMS and MMS.

ESPN The Magazine mobilizes print ads

Published: October 9, 2008

ESPN The Magazine has released a magazine with fully interactive advertising powered by SnapTell, a provider of image-recognition-based mobile marketing services.