Tag: weather

Total Results: 98

McDonald's breaks mobile campaign for dollar menu

Published: October 9, 2008

Fast food chain McDonald's is running a mobile campaign, targeting hungry consumers on the idle screens of their mobile phones.

AccuWeather to expand mobile content offering

Published: October 1, 2008

AccuWeather.com has announced plans to revamp its mobile site.

Air2Web introduces Contact Capture for mobile marketing data

Published: September 26, 2008

Mobile marketing company Air2Web has launched Contact Capture, the most recent addition to its Mobile Marketing Solution Series.

AAA unveils ambitious expanded mobile initiatives

Published: September 8, 2008

AAA has launched the latest version of its AAA Mobile wireless navigation program, with several new features including fuel prices, live traffic alerts and weather forecasts.

Sprint partners with Google, others for XOHM WiMAX LBS

Published: September 2, 2008

Sprint is set to debut its WiMAX high-speed mobile data network called XOHM in Baltimore this month in a move that could revolutionize location-based services.

Weather Channel, BlackBerry drive traffic to mobile Web

Published: August 15, 2008

The Weather Channel Interactive ran a "Win a BlackBerry a Day" promotion, showcasing the ability of integrated mobile marketing campaigns to reach a broad cross-section of consumers.

CBS launches severe weather mobile resource

Published: August 15, 2008

CBS has launched the "CBS Mobile News Hurricane Center," a made-for-mobile severe weather resource.

Mobile video ads should not be direct response

Published: August 14, 2008

Mobile video advertising has lower reach than other platforms such as mobile Web and messaging, but the video experience is still powerful, reaching millions of people in the United States alone.

Mobile marketing is about conversion, says IAB panelist

Published: July 22, 2008

NEW YORK -- Case studies from Procter & Gamble, Johnson & Johnson, Cover Girl, WeatherBug and BlackBerry were trotted out yesterday at the first IAB Mobile event to make the case for mobile.

AccuWeather outlines mobile strategy

Published: July 10, 2008

AccuWeather.com is one of the top 10 mobile Web content sites, indicating that weather continues to be one of the most popular forms of content across online and mobile.