Tag: wireless carrier

Total Results: 42

Verizon grows wireless customers, data revenue in Q4

Published: January 27, 2010

Verizon Wireless added a net of 2.2 million total customers, including 1.2 million retail customers, and reported increased data revenue in the fourth quarter of 2009.

Ground Truth to provide weekly mobile Web stats

Published: January 25, 2010

Ground Truth, a new launched mobile analytics firm, claims it has the most precise mobile Internet usage numbers from partnerships with wireless carriers and other data aggregators.

Carriers are key to mobile marketing

Published: January 21, 2010

By Sandeep Chandrasekar Seshadri

To unleash the potential of mobile marketing, wireless carriers need to become more than just network providers.

AT&T Apps to All initiative to boost data revenues

Published: January 11, 2010

AT&T has launched a major initiative to bring “Apps to All,” with plans to expand the universe of mobile applications beyond existing smartphones.

How brands can use free airtime and SMS to target teens

Published: December 24, 2009

By Guy Yaniv

The starting point for some when contemplating the concept of mobile advertising has been that nobody really likes or wants mobile advertisements — so why even bother with them?

Verizon defends early termination fee practice in 77-page reply to FCC

Published: December 21, 2009

Verizon Wireless vigorously defended its positions on early termination fees and access to Verizon Mobile Web in a 77-page response to the Federal Communications Commission.

How carrier evolution will affect mobile in 2010

Published: December 21, 2009

By Vince Lesch

Carriers and brands seeking new ways to reach consumers have tremendous opportunities in 2010, spurred by technology development and innovative uses of existing systems.

Why can’t carriers offer direct conversion tracking for on-deck sales?

Published: November 27, 2009

By Brennan Hayden

If your business is selling mobile content on-deck, you can buy all the ads you want. You just cannot tell if they work.

Mobile charitable fundraising to reach $2M in 2009, says expert

Published: October 28, 2009

Mobile charitable giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. So what is the state of mobile fundraising?

Costs and opportunities of social networking SMS messages

Published: October 26, 2009

By Vince Lesch

In-message SMS advertising, where sponsored text is appended to social network SMS messages, can turn social networking SMS into a new revenue opportunity for carriers.