Tag: wireless carrier

Total Results: 64

Coupons, SMS to be most used form of mobile marketing by 2015: study

Published: November 10, 2010

A new study reveals that coupons and SMS will become the most widely accepted forms of mobile marketing and advertising by 2015.

How low ARPU translates to mobile marketing opportunity in Africa

Published: October 25, 2010

By Nikos Moraitakis

Steep income disparities in Africa mean that further mobile market growth is scraping the bottom of ARPU: new subscribers are coming from society segments that can hardly afford the service.

Multi-SIM ownership in Russia drives mobile behavior

Published: September 16, 2010

By Michal Samuels

The legal framework in Russia has created a unique mobile market – there are more prepaid customers than those on contract. Clearly, understanding Russian mobile behavior is key.

Creating an SMS opt-in ecosystem for mobile advertising

Published: August 4, 2010

By Cristy Burgan

According to the October 2009 CTIA Semi-Annual Wireless Industry Survey, 4.1 billion text messages are sent daily in the United States – or about 14 text messages per person, per day.

How mobile data intelligence can keep data revenues in line with usage

Published: July 27, 2010

By Stephen Kerwick

AT&T and O2's decision to end unlimited data plans may resolve cost-of-service-delivery issues, but won't drive more revenue or generate new market opportunities over the long term.

What is Verizon doing right to retain customer loyalty?

Published: July 26, 2010

While Verizon reported fewer net subscriber adds in the second quarter compared to the first, the carrier reduced its churn rate as it increased its data revenue. Churn, baby, churn.

Marketing strategies for the prepaid-customer segment

Published: July 14, 2010

By Alon Werber

Carriers promoted prepaid plans to immigrants, youngsters and low-income customers. Tough economic times enticed many post-paid customers to cut costs and shift to cheaper prepaid plans.

Can wireless networks handle World Cup fever on mobile video?

Published: June 23, 2010

By Patrick Lopez

There is already an increase of close to 300 percent of click-through rates on World Cup-related mobile content. These numbers underscore the interest in mobile video.

Carriers missing opportunity with app stores

Published: June 15, 2010

By Duane Edwards

Carriers are missing a leading opportunity in app stores by not leveraging their assets to provide developers the two most compelling advantages: monetization and marketing.

Carriers’ brand and position in value chain at risk

Published: June 1, 2010

By Merav Bahat

The carrier portal is losing ground as established and new entrants to the mobile market are competing to define the mobile user experience.