Tag: wireless carrier

Total Results: 64

Mobile charitable fundraising to reach $2M in 2009, says expert

Published: October 28, 2009

Mobile charitable giving this year is expected to end with $2 million in pledges, an exponential increase from last year’s $350,000. So what is the state of mobile fundraising?

Costs and opportunities of social networking SMS messages

Published: October 26, 2009

By Vince Lesch

In-message SMS advertising, where sponsored text is appended to social network SMS messages, can turn social networking SMS into a new revenue opportunity for carriers.

Carriers may suffer the fate of newspapers with Internet telephony

Published: October 12, 2009

If wireless carriers allow competing Internet telephony services over their networks, they risk suffering the same fame as newspapers today. The nightmare scenario of Trojan horse and dumb pipes is within grasp of reality.

Carriers may suffer the fate of newspapers with Internet telephony

Published: October 12, 2009

If wireless carriers allow competing Internet telephony services over their networks, they risk suffering the same fate as newspapers today. Four words come to mind: Trojan horse, dumb pipes.

Carrier responds to net neutrality issue

Published: September 29, 2009

By Johanna Johansson

I particularly reflected your comments on the inertia that is due to carriers’ slow response to the market in terms of enabling the market.

Why net neutrality is a must for mobile marketing’s future

Published: September 28, 2009

To let Internet service providers and wireless carriers tamper with the DNA of the Web – an open architecture with no barriers to entry – is to endanger the growth of mobile marketing and commerce.

Migration to new messaging formats affects mobile marketers

Published: August 26, 2009

By Dave Lewis and David Harvey

Recognizing revenue opportunities and speed of customer uptake with mobile, carriers and content providers are tapping complementary technologies to launch faster messaging formats.

How to handle the increasing security threats to mobile

Published: July 7, 2009

By Jay Seaton

While the mobile opportunity is vast, the new channels of communication can be exploited very easily -- a matter of concern not only to carriers, app developers and end users but also to brands.

Brands face new process for mobile campaigns based on short codes

Published: June 9, 2009

Acting on behalf of the CTIA and carrier networks, NeuStar Inc. has introduced a new standardized application process and features for mobile marketing campaigns based on common short codes.

Has the mobile needle moved in the last six months?

Published: June 1, 2009

That's the question those attending this week's Mobile Marketing Forum should ask themselves and other fellow delegates.