Tag: wireless carrier

Total Results: 64

Wireless industry is recession-resistant: Ovum

Published: May 12, 2009

This year's first-quarter financial results for wireless industry participants reveals good news regarding the impact of the recession, according to market researcher Ovum.

Is the value-proposition of mobile marketing getting across?

Published: May 4, 2009

Verizon Wireless' approval of new standard-rate mobile coupon programs after a slowdown of that process felt by marketers is evidence of a major internal debate at wireless carriers.

Sprint launches new marketing campaigns

Published: April 7, 2009

Wireless carrier Sprint has rolled out two marketing initiatives focused on showcasing the Sprint Now Network and the power of real-time mobility.

Obama presidency will intensify competition among wireless carriers

Published: March 16, 2009

By Chris Lennartz

If President Obama's ambitious plans for broadband investment go ahead, competition among wireless carriers will most likely intensify.

How to monetize the mobile phonebook

Published: March 4, 2009

By Chris DeGrace

What is the first step every mobile phone user takes when making a call, aside from turning on the phone? More often than not it is accessing their phonebook.

Challenges facing a wireless carrier in mobile advertising

Published: March 3, 2009

By Guy Yaniv

What happens when you add a third party to a two-party equation? Mobile services typically involve only two parties: the carrier and the end users. Mobile advertising changes this paradigm.

Mobile industry faces strategic inflection point

Published: February 20, 2009

By Robert Osborn

Last quarter all four major U.S. wireless carriers reported a drop in growth in net subscriber additions compared to the year-ago period. Are we approaching the saturation level?

Boost Mobile targets thrifty prepaid subscribers with new campaign

Published: February 17, 2009

Prepaid carrier Boost Mobile has launched a new ad campaign that rails against "abuses"suffered by mobile subscribers even as it moves beyond urban youth to price-conscious consumers.

Cable provider Cox to build wireless network

Published: October 31, 2008

Cable TV provider Cox Communications plans to launch a wireless network as part of its three-screen strategy

Nokia faces music from carriers over content monetization

Published: October 6, 2008

Leading British carriers will not sell Nokia phones that offer unlimited music downloads, dealing not just a blow to the manufacturer's plans but also underscoring the tension as business models clash.