Mobile: Page 6

  • A Halloween bucket that is empty save for one pack of M&M's next to lit candles and pumpkins.
    Image attribution tooltip
    Permission granted by Mars, Incorporated
    Image attribution tooltip

    M&M’s teams with Gopuff to deliver emergency candy refills on Halloween

    An M&M’s Halloween Rescue Squad will aid holiday planners as Mars experiments with on-demand delivery.

    By • Oct. 11, 2023
  • Young woman relaxing with smartphone on sofa
    Image attribution tooltip
    Marco_Piunti via Getty Images
    Image attribution tooltip
    Opinion

    The future of shoppable TV ads? It isn’t QR codes

    Roku's Senior Director of Ad Innovation Peter Hamilton details four ways to make a powerful shoppable TV ad.

    By Peter Hamilton • Oct. 11, 2023
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
    Image attribution tooltip
    zhuweiyi49 via Getty Images
    Image attribution tooltip
    Trendline

    Top 5 stories from Marketing Dive

    A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.

    By Marketing Dive staff
  • A McDonald's store is shown in Houston, Texas.
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    McDonald’s US CMO on brand’s first-party data transformation

    After years of struggling with the youth market, the chain has turned things around thanks to its loyalty program and more culturally impactful campaigns.

    By • Oct. 11, 2023
  • A red emergency pizza box from Domino's
    Image attribution tooltip
    Courtesy of Domino's
    Image attribution tooltip

    Domino’s gives away ‘emergency pizza’ in latest rewards program push

    As federal student loan payments resume, the chain is expanding its recent campaign and giving away $1 million in free pizzas to borrowers in need.

    By • Updated Oct. 25, 2023
  • An image teasing Snapchat's "Phantom House" Halloween content series.
    Image attribution tooltip
    Permission granted by Snap
    Image attribution tooltip

    Snapchat courts brands with interactive Halloween series starring creators

    Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. 

    By • Oct. 9, 2023
  • Mean Girls actor Jonathan Bennett appears in a Tinder ad
    Image attribution tooltip
    Courtesy of Match Group
    Image attribution tooltip

    Tinder enlists ‘Mean Girls’ actor to help users dodge toxicity

    In a nod to an iconic “Mean Girls” reference, the dating app and actor Jonathan Bennett on Oct. 3 shared safety tips to help users dodge online scams.

    By Aaron Baar • Oct. 5, 2023
  • OLAPLEX DUPES THE DUPERS ON TIKTOK WITH OLADUPÉ, WHICH WAS REVEALED AS ITS BLOCKBUSTER NO. 3 HAIR PERFECTOR
    Image attribution tooltip
    Courtesy of Olaplex
    Image attribution tooltip

    Why Olaplex created a faux product to address dupe culture on TikTok

    The brand’s Oladupé marketing stunt was strategized with agency Movers+Shakers, the first collaboration between the companies.

    By • Oct. 5, 2023
  • An example of three outputs from Three Olives Vodka's Generager tool.
    Image attribution tooltip
    Courtesy of Proximo
    Image attribution tooltip

    Three Olives Vodka’s ‘Generager’ uses AI to plan the perfect party

    Consumers who use the digital tool to craft their custom party aesthetic and share their results on social media can win an expenses-paid party.

    By • Oct. 4, 2023
  • Honda Keep Dreaming campaign
    Image attribution tooltip
    Courtesy of Honda
    Image attribution tooltip

    Honda dreams of net zero emissions with first all-electric SUV campaign

    The automaker is extending “Keep Dreaming” with activations at TwitchCon Las Vegas and interactive murals that use QR codes and 3D AR animation.

    By • Oct. 2, 2023
  • A Peet's Coffee-branded campaign image with plain text that reads "The Peet's Disloyalty Program."
    Image attribution tooltip
    Courtesy of Peet's Coffee
    Image attribution tooltip

    Peet’s Coffee plans ‘Disloyalty Program’ for National Coffee Day

    The coffee brewer on Sept. 29 will accept rewards points from rivals like Starbucks and Dunkin’ in an attempt to bolster its own loyalty program.

    By Aaron Baar • Sept. 28, 2023
  • An image on a phone of the social media app Threads
    Image attribution tooltip
    Justin Sullivan via Getty Images
    Image attribution tooltip

    Threads still poses a threat to X despite slowed growth, analysis finds

    While the Meta offering has struggled to maintain its luster, slowing user growth for X could help Threads close the gap, Insider Intelligence found.

    By • Sept. 28, 2023
  • Meta AI chatbots
    Image attribution tooltip
    Retrieved from Meta on September 28, 2023
    Image attribution tooltip
    Column

    Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership

    A partnership with Microsoft will see Bing’s real-time search information integrated across Meta AI, WhatsApp, Messenger and Instagram.

    By Andrew Hutchinson • Sept. 28, 2023
  • A row of students standing and leaning against a brick wall. In their hands are cellphones
    Image attribution tooltip
    Wavebreakmedia via Getty Images
    Image attribution tooltip

    Brand interactions evolve on social media: Here’s what the numbers say

    If marketers wish to keep up with shifting consumer demands, artificial intelligence may prove to be the key, per a new Sprout Social report.

    By • Sept. 22, 2023
  • Two Meta avatars posing for the DressX x Diesel collection.
    Image attribution tooltip
    Courtesy of DressX, Diesel
    Image attribution tooltip

    Diesel partners with DressX on collection for Meta Avatars

    Digital wearables of sneakers, denim jackets, jeans and more are available through Instagram, Facebook, Messenger and Quest VR online stores.

    By Xanayra Marin-Lopez • Sept. 21, 2023
  • Allegra app
    Image attribution tooltip
    Courtesy of Allegra
    Image attribution tooltip

    Allegra incorporates air-quality data into new mobile mapping app

    The Allegra Airways app charts the intersection of air pollution and pollen with real-time data to find clean-air routes that can be integrated into Google Maps.

    By Aaron Baar • Sept. 21, 2023
  • A Halloween themed Bacardi bottle on a table with Halloween decorations and bats.
    Image attribution tooltip
    Courtesy of Bacardi
    Image attribution tooltip

    Bacardí mixes up scares in new Halloween campaign

    New spots nod to classic horror films such as “Poltergeist” and “The Shining” as part of a campaign that includes Spotify and Snapchat elements.

    By • Sept. 21, 2023
  • A person is in a car and is in the process of ordering Panera using a phone
    Image attribution tooltip
    Courtesy of Panera Bread
    Image attribution tooltip

    Panera loyalty members can pre-program meals on app, order with swipe

    To promote the new feature, the chain is tying the launch to a different kind of swiping: the motion done on dating apps during “cuffing season.”

    By Julie Littman • Sept. 20, 2023
  • A phone with the App Store download page for TikTok open.
    Image attribution tooltip
    Drew Angerer via Getty Images
    Image attribution tooltip

    TikTok looks past last-click as part of measurement suite expansion

    A new first-party solution was informed by survey data that show 79% of conversions attributed to TikTok aren’t picked up by current models.

    By • Sept. 19, 2023
  • An illustration of the Captain Morgan character standing on a QR code
    Image attribution tooltip
    Retrieved from Captain Morgan on September 19, 2023
    Image attribution tooltip

    Captain Morgan leads NFL fans on season-long scavenger hunt

    The star-studded “Follow the Captain” effort has fans searching for QR codes in its advertisements over the course of the football season.

    By • Sept. 19, 2023
  • American Eagle's OOH billboard on New York’s High Line displaying a variety of its jeans.
    Image attribution tooltip
    Courtesy of American Eagle
    Image attribution tooltip

    American Eagle bets on QR codes for OMJeans NYC takeover

    A two-day pop-up event builds on the retailer’s back-to-school campaign aimed at connecting more authentically with Gen Z.

    By • Sept. 14, 2023
  • Young people sitting on the stairs and using smartphones.
    Image attribution tooltip
    Stock via Getty Images
    Image attribution tooltip

    Why creator influence is primed to grow on heels of Hollywood strikes

    As creators potentially gain more influence amid a content void, marketers may need to adjust their media strategies accordingly.

    By Aaron Baar • Sept. 14, 2023
  • Lysol debuts 'Air-aoke' experience to showcase sanitizer power
    Image attribution tooltip
    Courtesy of Lysol
    Image attribution tooltip

    Lysol debuts Air-aoke pop-up to showcase new sanitizer’s power

    Music Midtown attendees can sign up for the pop-up via QR code, with artistic depictions of viruses and bacteria appearing on LED screens as they sing.

    By • Sept. 14, 2023
  • TikTok sign outside of office building.
    Image attribution tooltip
    Mario Tama / Staff via Getty Images
    Image attribution tooltip

    TikTok Shop launches in US

    Brands, merchants and creators can sell products directly through shoppable videos and livestream features.

    By Nate Delesline III • Sept. 12, 2023
  • Travis Kelce of the Kansas City Chiefs seen blowing a blue whistle as part of a "Sack the Sunday Scaries" audio collection of "calming" tracks made for DirecTV around football season.
    Image attribution tooltip
    Courtesy of DirecTV
    Image attribution tooltip

    DirecTV extends Travis Kelce tie-up to ‘Sack the Sunday Scaries’

    The Spotify-based campaign extension comes as DirecTV faces flak from the NFL over recent ads the league believes are deceptive.

    By • Sept. 11, 2023
  • Meta logo sign outside California headquarters
    Image attribution tooltip
    Kelly Sullivan via Getty Images
    Image attribution tooltip

    Meta to deprecate Facebook News tab in 3 European countries

    The company will begin phasing out the feature in the U.K., Germany and France in early December as it focuses more on priorities like short-form video.

    By Aaron Baar • Sept. 7, 2023