Mobile: Page 7
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World Surfing League promotes finals with Candy Crush tournament
The in-game Soda Surf Cup arrives ahead of the real-world Rip Curl Finals and includes giveaways and a tie-up with popular TikTok creator Kyle Gordon.
By Jessica Deyo • Sept. 7, 2023 -
Oscar Mayer launches ‘Scramble Your Morning’ for new product debut
The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home.
By Sara Karlovitch • Sept. 6, 2023 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
Could Peloton’s brand refresh mark the start of its comeback?
Vice President of Consumer Marketing Oli Snoddy details how the exercise brand is leveraging real users to broaden its reach and grow its app.
By Jessica Deyo • Sept. 6, 2023 -
DirecTV Stream plans social media takeover to score football fans
The streamer teamed with sports media company Team Whistle to share NFL-related segments across Instagram, TikTok, YouTube and Facebook.
By Aaron Baar • Aug. 31, 2023 -
Coke transforms QR codes into art to drive OOH engagement
The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP.
By Chris Kelly • Aug. 31, 2023 -
Chipotle takes Gen Z behind the scenes to recruit new employees
The chain is rolling out social media content highlighting employee perks and inside scoops as it attempts to recruit staff from a younger generation.
By Jessica Deyo • Aug. 31, 2023 -
Trolli brings multiplayer game PUBG to life with scavenger hunt experience
A tie-up with the popular battle royale game includes custom character skins and a major presence at the PAX West convention.
By Peter Adams • Aug. 30, 2023 -
Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk
Splashy creative helmed by the “Hot Fuzz” director shows off a side-by-side comparison feature that the brand claims is an industry-first.
By Peter Adams • Aug. 25, 2023 -
TikTok enables new search ad functionality for marketers
The new Search Ads Toggle allows brands to display ads within organic search and has already seen success among early testers like Clinique UK.
By Aaron Baar • Aug. 24, 2023 -
Marketers trialing Threads say it comes at the expense of Instagram, Facebook
Most marketers are likely to try the X alternative, though they ultimately believe it adds to an already fragmented landscape, a Capterra study found.
By Jessica Deyo • Aug. 24, 2023 -
Heinz takes a stand against ‘stupid spicy’ foods in latest campaign
The effort promotes the brand’s line of spicy ketchup products through digital video ads spread across a variety of social media platforms.
By Jessica Deyo • Aug. 23, 2023 -
Amazon brings sponsored product ads to third-party apps, sites
Pinterest and BuzzFeed are among the new placement partners for advertisers as the e-commerce giant enhances its decade-old ads product.
By Jessica Deyo • Aug. 17, 2023 -
Axe offers ‘Logne Forgiveness in latest affordable luxury push
The brand has again teamed with rapper Lil Baby for a TikTok giveaway offering consumers a $150 Cash App refund for their expensive cologne.
By Aaron Baar • Aug. 17, 2023 -
Opinion
What brands should know about the FTC’s updated Endorsement Guides
The latest changes could impact marketers that team with social media influencers, according to Lauren Carey, an associate at Lewis Rice.
By Lauren Carey • Aug. 16, 2023 -
Ritz-Carlton revamps digital experience to reflect ‘fresh era’ for the brand
The new website’s magazine-style, mobile-friendly format includes editorial content and video components.
By Michele Laufik • Aug. 15, 2023 -
Instacart focuses on savings for largest back-to-school push yet
“You’ve Got This, Parents” highlights the company’s new co-marketing solution with tie-ups from brands like Yoplait, Lunchables and Babybel.
By Sara Karlovitch • Aug. 14, 2023 -
X’s new CEO hire has done little to stem brand exodus, report says
Over one-third of brands advertising on the platform in May, when Linda Yaccarino took the reins, did not return in June, MediaRadar found.
By Peter Adams • Aug. 11, 2023 -
X enlists IAS to provide pre-bid brand safety certification
The social media platform formerly known as Twitter is taking steps to shore up brand safety issues that have led major advertisers to exit.
By Aaron Baar • Aug. 10, 2023 -
Lyft debuts in-app ads to help brands reach riders in transit
Universal Pictures and Audible are among the early partners using the feature that can serve contextually relevant messages based on trip details.
By Peter Adams • Aug. 10, 2023 -
McDonald’s flaunts history of pop culture cameos in latest meal ploy
Customers can scan Sweet N’ Sour Sauce packets that come with the As Featured In Meal to access exclusive Marvel content on Snapchat.
By Peter Adams • Aug. 9, 2023 -
Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab
The chain spells out its previously announced $5 million Taco Tuesday tab in collaboration with DoorDash and more than 20,000 Mexican restaurants.
By Peter Adams • Updated Sept. 5, 2023 -
Verizon and The Met partner to bring historical items to Roblox
Museum visitors can download a free app, Replica, and use it to scan various objects that can be turned into digital collectibles.
By Aaron Baar • Aug. 3, 2023 -
Instagram celebrates Gen Z connections in short film-led campaign
The Meta-owned platform seeks to show how it can help foster connection for Gen Z users who have moved toward TikTok in the last few years.
By Chris Kelly • Aug. 3, 2023 -
Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign
Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay.
By Jessica Deyo • Aug. 3, 2023 -
How Albertsons is gamifying summer savings
The grocery company's Flavor Adventure online game lets shoppers play to unlock recipes, digital coupons, sweepstakes entries and prizes.
By Catherine Douglas Moran • Aug. 1, 2023