Mobile: Page 3
-
NHL renders All-Star Game in 3D on Roblox
The league claims to be first professional sports organization to recreate an entire game in 3D on Roblox.
By Sara Karlovitch • Feb. 15, 2024 -
By the numbers: Super Bowl LVIII
Analyzing the ups and downs of the big game, including breakdowns by social engagement, popularity and more.
By Sara Karlovitch • Feb. 12, 2024 -
Trendline
Top 5 stories from Marketing Dive
A look at how areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff -
BetMGM banks on X as official live sports betting partner
The partnership comes as online sports betting grows in popularity and as X seeks to rebuild its reputation as an advertising platform.
By Sara Karlovitch • Feb. 12, 2024 -
Meta spotlights how AI investments are paying off for advertisers
Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep investing, CMO Cody Plofker said.
By Chris Kelly • Feb. 9, 2024 -
Pizza Hut delivers ‘Goodbye Pies’ for Valentine’s Day breakups
In the first output from new social AOR Mischief @ No Fixed Address, the chain is offering to send a breakup text or free pizza to a consumer’s future ex.
By Aaron Baar • Feb. 8, 2024 -
Wayfair introduces Decorify app to Apple Vision Pro
The company is adding new digital tools for customers in the midst of a turnaround.
By Tatiana Walk-Morris • Feb. 8, 2024 -
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
CMO Pat O'Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an experience created by Media.Monks.
By Chris Kelly • Feb. 8, 2024 -
Alo Yoga debuts immersive shopping app for Apple Vision Pro
“Alo Sanctuary” offers different immersive environments and spatial audio and allows users to shop featured collections of products.
By Xanayra Marin-Lopez • Feb. 7, 2024 -
How Super Bowl advertisers are upping their game on Snapchat
Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in consumers.
By Aaron Baar • Feb. 7, 2024 -
Avocados From Mexico generates guacamole recipes with new AI tool
The GuacAImole generator leverages images uploaded by users to generate unique recipes.
By Sara Karlovitch • Feb. 6, 2024 -
E.l.f. Cosmetics launches ‘your best e.l.f’ experience on Apple Vision Pro
The shoppable app encourages users to unwind through relaxing activities like guided meditations and includes three environments to explore.
By Jessica Deyo • Feb. 5, 2024 -
Column
Sociable: Meta posts solid increases in revenue and usage for Q4 2023
With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.
By Andrew Hutchinson • Feb. 2, 2024 -
DoorDash offers to deliver every product advertised during Super Bowl
The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the big game.
By Aaron Baar • Feb. 1, 2024 -
Jif tackles ‘celery neglect’ on game day with free peanut butter
“Save the Celery” includes a tie-up with GoPuff to deliver free peanut butter and collaborations with Barstool Sports and the YouTube series “Hot Ones.”
By Jessica Deyo • Feb. 1, 2024 -
YouTube revenue tops $9B in sign ad-spending appetites are recovering
A strong quarter for Google’s video platform suggests marketers are again loosening their purse strings for more premium ad formats.
By Peter Adams • Jan. 31, 2024 -
Snickers brings AR Super Bowl experience to forthcoming Apple Vision Pro
In the days following the mixed-reality headset's launch, users will be able to hear from Pittsburgh Steelers “misfortune teller” T.J. Watt.
By Jessica Deyo • Jan. 30, 2024 -
Marketing playbook: Breaking down industry trends to follow in 2024
Areas of growing investment, including retail media networks and the creator economy, could be impacted by the death of the cookie and generative AI.
By Marketing Dive staff • Jan. 26, 2024 -
Ruffles gives fans a shot from the Ridgeline at NBA Celebrity Game
Consumers on Instagram can showcase their basketball skills for the chance to shoot the pregame shots at the Ruffles NBA All-Star Celebrity Game.
By Aaron Baar • Jan. 25, 2024 -
Deep Dive
What Apple’s adoption of RCS for iPhones could mean for marketers
Businesses using the richer text messaging format are expected to drive global operator revenue of RCS to $8 billion in 2025 on the heels of Apple’s move.
By Jessica Deyo • Jan. 25, 2024 -
Finish brings football rivalries to the kitchen with Team Whistle
An online sweepstakes pitting football cities’ popular dishes against each other is teamed with co-branded episodes of Team Whistle’s “Home Team.”
By Jessica Deyo • Jan. 22, 2024 -
Snap brings AR try-on experience to San Francisco art exhibit
Using Snap’s AR Mirrors technology, visitors to the “Fashioning San Francisco: A Century of Style” exhibit can try on three iconic evening ensembles.
By Aaron Baar • Jan. 18, 2024 -
Norton combats online scams with Dan Levy, Instagram game
Ads featuring Levy and an interactive Scam Scan game promote the public rollout of Norton’s new scam-detection app.
By Jessica Deyo • Jan. 18, 2024 -
Saucony outpaces doom scrolling with new running challenge
The shoemaker is hoping to turn the distance the average consumer scrolls — the equivalent of three marathons a year — into real movement.
By Sara Karlovitch • Jan. 17, 2024 -
DraftKings, Tums team for food-focused Super Bowl picks game
Tums Prop Bites allows consumers to place free picks on the details of the big game’s most popular foods for the chance to win part of a $10,000 prize.
By Aaron Baar • Jan. 17, 2024 -
Global mobile ad spend to reach $402B in 2024 fueled by social, creators
The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.
By Aaron Baar • Jan. 11, 2024