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White papers

Chasing the Long Tail of Natural Search


September 9, 2007

Encompassing 1.2 million unbranded natural search visits measured across 25 well-branded merchant client websites against a collective 5,000,000 pages, The Netconcepts' study "Chasing the Long Tail of Natural Search: How to Capture the Unbranded Keyword" reveals a compelling truth: the unbranded search opportunity is 85 times richer than branded search.

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